> Events > 2014 EFMD Conference for International, External and Corporate Relations, PR, Marketing, Communication and Alumni Professionals

Event

2014 EFMD Conference for International, External and Corporate Relations, PR, Marketing, Communication and Alumni Professionals

Hosted by: MIP Politecnico di Milano

The event will start on: 26 Mar 14 15:00
And will end on: 28 Mar 14 13:30

Location: Milan, Italy 		Contact:
delphine.hauspy@efmd.org
https://www.eventure-online.com/eventure/welcome.do?type=participant&congress=110_41014

 

hotel booking


Target group
This conference is aimed at the International, External and Corporate Relations, PR, Marketing, Communication and Alumni Professionals in business schools.

Theme
Connecting for Growth - Strategy & Tools

EFMD thanks GMAC for their kind sponsorship of this event!

gmac

 

More Information

Programme

Wednesday, 26 March 2014 (MIP Politecnico di Milano, Via Lambruschini 4C – Building 26/A)
15:00 – 18:00 Registration
16:00 – 16:30 Welcome and Opening Remarks
  • Christian Delporte, Director, Business School Services, EFMD
  • Gianluca Spina, MIP President, Politecnico di Milano School of Management, IT

Chairperson: Fabio Sdogati, Professor of International Economics, Politecnico di Milano School of Management, IT
16:30 – 18:00 Plenary I - Local Input
Teaching Entrepreneurship Beyond the Classroom: The New Role of a Business School in the Startup Ecosystem
Aim: Understanding the context of our host school in today’s economic situation,and how they are using entrepreneurship as strategy for growth. One of Politecnico di Milano’s strengths is its connection with companies of any size, from the beginning of the start-up phase.

In this particular moment of economic crisis, more and more students and alumni wish to run their own business. The School of Management is therefore offering increasing opportunities linked to this topic, such as:
- EMBA and MBA programs have a stream in entrepreneurship;
- Within the Start-up & Entrepreneurship Academy, the “start-up programme” is dedicated to those who have just started their new activity or would like to launch one in the near future;
- Polihub is an incubator of Politecnico di Milano launched together with Milano municipality, focusing on technology new-based venture.
  • Andrea Rangone, full Professor of Business Strategy and eBusiness, Politecnico di Milano School of Management, IT
  Following the presentation, a panel discussion will take place: several entrepreneurs who studied at Politecnico di Milano will share their success stories and participate to the debate, in order to understand how business schools can favor and support entrepreneurship
  • Vito Lomele, Founder of JobRapido (recently sold to british publisher, DMGT - Daily Mail and General Trust)
  • Alessandro Fracassi, Co-founder of MutuiOnLine, listed on the Milan Stock Exchange
  • Massimo Cappato, Group Managing Director & CEO Italia of Revevol
  • Fabio Cannavale, Co- founder of BravoFly
  • Paolo Mazza, Co-founder, CFO & Marketing Director Blue.it
  • Jacopo Vanetti, CO-Founder, CTO and Board Member at Jusp SPA
18:00 Bus Transfer to Dinner Venue
18:30 - 19:00 Drinks at Enterprise Hotel - Corso Sempione 91 - 20149 Milano
19:00 – 19:45 Ice Breaking Activity
Connecting with Participants
An inventive and fun way to get to know the conference participants and connecting with them (networking opportunity!)
19:45 –  21:15 Dinner at Enterprise Hotel - Corso Sempione 91 - 20149 Milano
21:15 Bus Transfer back to Radisson Blu Hotel

 

Thursday, 27 March 2014 (Politecnico di Milano, Via Durando 10)  
09:00 Bus Transfer from Radisson Blu Hotel to MIP
09:30 – 09:45 Making the Connections
Aim: Making the connections from what was presented by the company speaker the previous evening in the plenary session to the needs of business schools today.

Chairperson: Fabio Sdogati, Professor of International Economics, Politecnico di Milano School of Management, IT
09:45 – 10:45 Plenary II
Higher Education and Growth in the European and Global Context
Aim: Understanding what the role of higher education is today in achieving growth in the context of the chaotic European situation and what the future holds.
  • Hans de Wit, Director of the Centre for Higher Education Internationalisation, Universita Cattolica Sacro Cuore, Milan, Italy
10:45 – 11:15 Coffee Break
11:15 – 12:15 Plenary III
See the Future
Aim: Understanding, thanks to CarringtonCrisp’s latest survey See the Future, what are the future trends in business education? What new technology tools are used? Who are the newcomers in the market? What’s up with online education? Etc.
  • Andrew Crisp, Director, CarringtonCrisp Ltd., UK
12:15 – 13:30 Discussion Groups
Aim: Participants will have the opportunity to discuss more in depth three of the following questions:
  1. BRIC, MINT or somewhere else? Where and how should a school recruit internationally?
  2. Should business schools contract out parts of their offer to MOOCs? What role should technology play in business education?
  3. Do students really believe in behaving ethically? How should ethics and sustainability be integrated in a business education offer?
  4. What does business education contribute to society? How can the value of business education be better communicated?
  5. Do employers want innovative business graduates or simply better trained staff? And what does that mean for business degrees?
13:30 – 14:30 Lunch on Campus
14:30 – 16:00 Workshops Series A – Digital Technology and Social Media
  A1. Effective Ways to Recruit with New Technologies
Aim: Understanding how a business school can best use technology to recruit potential students, keeping in mind that there might be a generational gap between the recruiters and the students who are now digital natives.
  • Megan Brenn-White, Managing Director, The Brenn-White Group, LLC, USA
  • Mike Vogel, Director Virtual Events, The Global Business Schools E-Fair, in association with the CEMS Alliance (powered by Shaker Virtual Events), USA
  A2. Online Programmes for Growth
Aim: a discussion about the use of online models and their link to strategy. To MOOC or not to MOOC? More of the same, or differentiation? What is a sensible investment for a School?.
  • Keith Bezant Niblett, Assistant Director, Executive Development Programs, Michigan State University, USA
  • Marc Smelik, Associate Dean, International Affairs, University of Leeds, Leeds University Business School, UK
 

A3. Social Media and Alumni Community
Aim: Understanding how best to use social media to get through to your alumni and corporate partners.
16:00 – 16:30 Coffee Break
16:30 – 17:30 Plenary IV
Impact of Digital Technology
Aim: Measuring the returns on your digital spend; concrete data presentation.
  • Elizabeth Hogan, Associate Dean, Global Marketing, Duke University's Fuqua School of Business, USA
17:30 Bus Transfer to Radisson Blu Hotel
19:30 Bus Transfer from Radisson Blu Hotel to Dinner Venue
20:00 Drinks and Dinner
Osteria dei Binari, Via Tortona 1-3
22:30 Bus Transfer from Dinner Venue to Radisson Blu Hotel

 

Friday, 28 March 2014 (Politecnico di Milano, Via Durando 10)
09:00 Bus Transfer from Radisson Blu to MIP
09:30 – 10:30 Plenary V
Global Alliances
Aim: Understanding how to build an alliance, how to manage the network and connections once it is established, how to keep in touch regularly even if members are international, which strategy and tools are used to keep in touch (technology, meeting virtually, etc.).
  • OneMBA director point of view: Brigitta Theleman, Director OneMBA® Program, The University of North Carolina’s Kenan-Flagler Business School, USA
  • OneMBA student/user point of view: Tessa van Iperen, CEO, Iemand Anders Interim Management, NL
  • CEMS director's point of view: Stefano Caselli, Vice Rector, Vice President International Affairs, SDA Bocconi, IT
  • CEMS alum point of view: Wieteke Dupain, Executive Director, CEMS Alumni Association and CEMS Alum
10:30 – 11:00 Coffee Break
11:00 – 12:30 World Café session
Grow and Connect
Aim: Grouping participants with different role/function in schools, so they are able to share as many different approaches as possible in order to try and identify which digital strategies/actions they would use to achieve the goal that we will give them, as well as which new markets or global actions they can use to achieve this goal
12:30 – 13:30 Plenary VI
Managing cultural diversity in a global and digital world
Aim: Understanding the problems of working with different nationalities. How to deal with global/local cultural differences when it comes to professional communication? How can technology be of help (or not) for these inter-cultural differences? Pitfalls of technology linked to cross-borders communication.
  • Giuliano Noci, Vice Rector for China Campus, University Politecnico di Milano, IT
13:30 – 13:45 Wrap-up and Presentation to Next Year’s Meeting

Chairperson: Fabio Sdogati, Professor of International Economics, Politecnico di Milano School of Management, IT
13:45 – 14:30 Buffet Lunch

Practical Information

1. Venue
Wednesday, 26th
  • MIP Politecnico di Milano, Via Lambruschini 4C – Building 26/A
    20156 Milano – Italy
    Floor: 0, Classroom 0.1
Thursday, 27th and Friday 28th
  • Politecnico di Milano
    Via Durando 10, 20158 Milano
    Floor: 0, Classroom De Carli
 
2. Contact at MIPTop
  • Simona Strepparola, Head of Communication
    E     This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Francesca Guzzinati, Head of Organization
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3. Direction to reach Milan or the hotels (Radisson Blu and Enterprise Hotel) Top
AIRPORTS:
Milan has 2 airports: Malpensa and Linate.
You can find all the practical information on this website

Radisson Blu Hotel, Milan
Via Villapizzone, 24 0156 – Milan – Italy
How to reach the Hotel:
Arriving at Malpensa Airport
  1. By taxi: 40-minute
  2. By train: take the see the Ferrovie Nord map ride to Cadorna Station (30-minutes, 11€). Visitors can reach the hotel from Cadorna in less than 10 minutes by taxi
  3. By car:  Exit the motorway at Via Stephenson/Sacco. After 300 meter turn left. Turn right at the traffic light and drive for one kilometer. At Villapizzone Street you will see the hotel on the right.
Arriving at Linate Airport
  1. By taxi: 25 minutes.
  2. By public Transport: Take Bus 73 to S. Babila Square (departures every 10 minutes, ticket pricing 1,5 €). Then the underground Red Line (M1) to Sesto/Rho for two stops. Get off at Porta Venezia and take the S5 line toward Varese for four stops (see the Ferrovie Nord map). Get off at Villapizzone Station (you can use the same ticket from the Airport to Villapizzone station). The hotel is a five-minute walk from Villapizzone Station.
Arriving at Milan Central Station
  1. By taxi: will take 15 minutes
  2. By public transport: Take the underground line towards Repubblica (yellow one) (see the Ferrovie Nord map) then change and take the S5 line toward Varese. After three stops reach the Villapizzone Station (ticket 1,5 €). The hotel is only a five-minute walk from this point.

Enterprise Hotel
Corso Sempione 91 20149 Milano Italy

Arriving at Malpensa Airport
  1. By bus:  Malpensa Shuttle, via Teodorico stop and then 10 minutes walking.
  2. By train: take the see the Ferrovie Nord map ride to Cadorna Station (30-minutes, 11€). Form Cadorna take tram line 1 to the Hotel (tram ticket 1,5 €).
  3. By taxi: 1hour; 90 € (see taxi_ok-web)
Arriving at Linate Airport
  1. By public transport: Take Bus 73 to S. Babila Square (departures every 10 minutes, ticket pricing 1,5 €), then take the tram 1 (you can use the same ticket).
Arriving at Milan Central Station:
  1. By taxi: will take 15 minutes
  2. By public transport: Take the underground line 2 (the green one) to Moscova ) (see the Ferrovie Nord map) and then tram 43 for 11 stops. (ticket 1,5 € , valid for tram and underground)
 
4. Fees & PaymentTop

Conference Fees for Registration Form

  • EARLY BIRD UNTIL 16 December 2013
    • 770€ (+22% Italian VAT*) Full Members of EFMD
    • 920€ (+22% Italian VAT*) Affiliated Members of EFMD
    • 1070€ (+22% Italian VAT*) Non Members of EFMD
  • NORMAL FEE UNTIL 20 February 2014
    • 870€ (+22% Italian VAT*) Full Members of EFMD
    • 1020€ (+22% Italian VAT*) Affiliated Members of EFMD
    • 1170€ (+22% Italian VAT*) Non Members of EFMD
  • LATE FEE AFTER 20 February 2014 (payment by credit card ONLY, after 20 February 2014)
    • 970€ (+22% Italian VAT*) Full Members of EFMD
    • 1120€ (+22% Italian VAT*) Affiliated Members of EFMD
    • 1270€ (+22% Italian VAT*) Non Members of EFMD
Cancellation Policy Date: 20 February 2014
Cancellations must be confirmed in writing. If Momentum EFMD Conference Secretariat receives notice of your withdrawal before 20 February 2014, a cancellation administrative fee of 75€ (+22% Italian VAT*) will be charged. Thereafter, we regret that we are unable to refund any fees. However, in such cases substitutes are welcome at no extra cost as long as EFMD receives notification of the name, title and address of the substitute.
 
* Italian VAT:  the recovery procedure of VAT will be attached to the invoice.
 
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