Intercultural Management: International Cooperation and Project Management in Business Schools

Hosted by: EFMD

The event will start on: 22 Nov 10 23:01

And will end on: 23 Nov 10 06:00


Rue Gachard 88 , Brussels

Contact:    robin.hartley@efmd.org


An increasing number of managers at executive and at middle level take on responsibility for projects of transnational scope, manage an international workforce or have to communicate to foreign business partners on a regular basis.

For a multinationally-oriented company this means: a culturally competent costumer orientation as well as effective work in international teams are crucial to maintain and extend a strong position in foreign and in transnational markets.

To put it in the words of Geert Hofstede, who has reversed a common slogan: "think local, act global", or: in order to run a multinational business it is necessary to understand local cultural issues.

The need to further develop Intercultural Management has thus been realized by a growing number of managers; It is a personal asset for each manager in order to perform well. For the company as a whole, Intercultural Management is a
strategic competence, which supports its business objectives

In this context, Intercultural Management seminars take on an important role by putting the international nature of the business to the work level.

Seminar format:
  • An interactive seminar
  • One day
  • Group size: 8 - 16 participants
  • Participants are coming from different companies and institutions

Seminar objectives:
The different seminar elements aim at: raising awareness of cultural differences and their effects on organizational and business practices; building an understanding for each participant's own cultural values and behaviors; facilitation of a scientifically sound as well as pragmatically applicable tool: the "5-D model" by Prof. Geert Hofstede; and
identification of solutions for action to bridge cultural differences and to enable an effective cross-border collaboration.

The participants will emerge with: a deeper understanding of the values, behaviours and attitudes of target countries, and the impact on their work internationally; a framework from which to choose techniques for dealing with the cultural and business issues faced in international work; a greater ability to interact with people from other cultures both socially and in business; and an action plan for modifying their work style to be more effective internationally.

Target groups:
  • Anyone who carries responsibility in international projects of business schools:
  • Executive staff who takes strategic decisions in the internationalization of business schools, management teams, who negotiate and manage joint academic programs (e.g. dual master programs), manage international business school networks or take decisions in international business school cooperation,
  • Professors who manage international research projects, cooperate in doctoral education or have many foreign students.