2011 EFMD Annual Conference & PRME Summit

Hosted by: EFMD

The event will start on: 07 Jun 11 13:30
And will end on: 08 Jun 11 12:00

Location: Brussels, Belgium


Annual Conference:
Management Education in 2025

PRME Summit:
Embedding the Principles for Responsible Management Education in Support of the Corporation of the 21st Century

Target group

EFMD Annual Conference:
The EFMD Annual Conference has been designed for all those interested in management education and development. It brings together EFMD members, companies, educational institutions and other associations, offering various perspectives and discussions on the conference theme

PRME Summit:
To succeed in achieving the above, the PRME event will attract both educational institutions - PRME and non-PRME signatories – as well as a meaningful number of corporate participants (close to 40% of audience). This is a must event for any one involved in PRME. The discussions will be relevant to people who are responsible for implementing UNGC or PRME or have an interest in responsible management education/development.

More information


2011 EFMD Annual Conference & PRME Summit

Business Education in 2025

Chaired by: Peter Lorange, President & Chairman, Lorange Institute of Business Zurich, CH

Sunday, 5 June 2011
15:30 - 19:30
Registrations at the Crowne Plaza
19:30 Informal walking dinner at the Crowne Plaza


Monday, 6 June 2011
09:00 - 09:30 Welcome Address
Eric Cornuel, Director General & CEO, EFMD
Peter Lorange, President & Chairman, Lorange Institute of Business Zurich, CH
09:30 - 10:30 Real Work
There has been a fundamental shift in the way we do business. Driven by online social networking tools such as YouTube, Facebook and Twitter, how we communicate with stakeholders and how we organise ourselves to produce those messages has changed forever. Euan Semple will examine what these changes mean for people in business, how they represent a new wave of exciting opportunities for 21st century organisations and what lies in store for managers and the role they will play in the future of business.
Euan Semple
, Independent Advisor and Communication Expert, UK
10:30 - 11:00 Coffee break
11:00 - 12:00 Business Education in 2025
What will globalisation look like in 2025? As a consequence of the expected changes, how will leadership change? What will be the impact of all these changes on talent management in your company? How do the changes in society and industry influence business education?
Thomas Sattelberger, Board Member for Human Resources, Deutsche Telekom AG, DE
Almudena Rodríguez Tarodo, Chief Learning Officer, Grupo Santander, ES
Andrew Foster, Senior Vice President - Chief Learning Officer, Solvay S.A., BE
12:00 - 13:30 Lunch
13:30 - 15:00 Workshop series 1
  1A – Developing and Placing Talent in Developing Markets – Africa
Issues and challenges of business schools in Africa, interesting and innovative practices of business schools in Africa and the needs of companies for African graduates at present and in the future.
Sola Adesola , Senior Lecturer in International Management, Strategy & Law, Chair of Brookes Africa Business Forum, Oxford Brookes University, UK
Ludovic Lado, Dean, UCAM, CM
Facilitated by Stephen Murdoch, Associate Dean, Rouen Business School, FR
  1B – Expanding into Emerging Markets: What the New Business School Consumers Want
Business schools are increasingly moving into new markets, especially following the growth in emerging markets. This demands some adaptation. But the usual target group for business schools, today's Gen Y in those markets is very different from previous generations. What do they want? What motivates them? How will business schools need to adapt?
Nandani Lynton, Europe China Centre for Responsible Leadership, CEIBS, CN
Facilitated by Desi Schmitt, Director of International Relations, Audencia Nantes-School of Management, FR
  1C – The Role of Teaching vs. Research Institutions
The aim of the session is explore two different models for business schools and what the strengths are of each model for the future. How does a research or teaching focus help a school to respond better to the needs of society, to corporate needs and to develop the talent that is needed for leading organisations in 2025. Does a teaching or research focus make a school better adapted for the future? What are future challenges linked to the research or teaching focus?
Jane Houzer,
Executive Dean of Faculty, London South Bank University, UK
Fernando Peñalva,
Associate Dean for Research and Development, IESE Business School, ES
Facilitated by Hilde Baert, Managing Director TSC (Tilburg University Sustainabilty Center), Tilburg University, NL
  1D – Setting–up a Pioneer School in Developing Regions
Pakistan has a population of 180 million people, GDP per capita of US$ 1,000, and a literacy rate of less than 50%. The need for providing education to everyone irrespective of gender and religion is considered to be of utmost importance. The private sector led by the entrepreneur Dr. Chaudhry embarked in 2000 with a mission to establish a full-fleshed university with all the disciplines. Today Superior University is a fastest growing university with 15 campuses and over 20,000 students. Superior University pays attention to the development of the social society and the needs of the poor.
Sikander Khan, Pro Rector, Superior University Lahore, PK
Pankaj Chandra, Director, IIM Bangalore, IN
Facilitated by Tawfik Jelassi, Dean and Professor, ENPC School of International Management, FR
  1E - Towards New Models of Collaboration in Business Education: The ILO-Business Schools Initiative on Sustainable Supply Chains
Integrating sustainability in business education remains a challenge in the developing world, widening the knowledge-action gap for future leaders. As companies worldwide attempt to bring the sustainability dimension into their operations, how can academia and international organizations capitalize on strengths to effectively address these issues?
Ricarda McFalls, Head of Multinational Enterprises Program, ILO
1F – Learning from Your Office Chair: Virtual Mobility in Internships and Open Educational Resources
Jan Pawlowski,
Information Technology Research Institute, University of Jyväskylä, FI
Mariet Vriens,
Educational Technologist, K.U.Leuven, BE
Facilitated by Christophe Terrasse, Associate Director, Development Department, EFMD
15:00 - 15:30 Coffee break
15:30 - 17:00 EFMD Annual General Assembly
17:00 - 17:30 Award Ceremony
CEL, EPAS, CLIP, EQUIS, EFMD Case Writing Competition
Master of Ceremony: Jim Herbolich, Director Networking Services, EFMD
19:00 Departure for dinner
19:30 Dinner at the Plaza Theatre


Tuesday, 7 June 2011
09:00 - 09:45 Commercializing Business Education
Richard Joseph, Provost, Hult International Business School, US
09:45 - 10:15 Coffee break
10:15 - 11:30 Discussion groups
  2A – Developing Business Schools to Meet Future Challenges – the DAF Approach
Chris Greensted, Associate Director Quality Services, EFMD
Christian Delporte, Associate Director Quality Services, EFMD
  2B – Accreditation in 2025 – How to Prepare for a Changing Landscape
If the world is changing, and therefore the corporate world changes too, and as a consequence business education will change as well, what is the impact of all these changes on accreditation systems (in general). How will accreditation evolve in the next 10–15 years?
Julio Urgel, Director, Quality Services, EFMD
  2C – Awareness and Perception of Master in Management Programmes across Continents
Why does the perception of these programmes differ in different world regions?
Lamia Walker, Regional Director, EMEA at Graduate Management Admission Council(GMAC®), UK
Burçin Bozkaya, Director MBA programme, Sabanci University, TR
Martin Böhm, Associate Dean of Master in Management Programs, IE Business School, ES
Ali Dastmalchian , Professor and Dean, Gustavson School of Business, University of Victoria, CA
Facilitated by Nick Barniville, Director MBA Programmes, ESMT, DE
  2D – Research and Development – How will Research be Perceived in 2025
Issues and challenges of research in the future and how it will be perceived in 2025
Bill Russell
, Director, Emerald Group Publishing Ltd, UK
Mark NK Saunders, Professor in Business Research Methods, University of Surrey, UK
Facilitated by: Robin Mason, Acting Dean, University of Exeter Business School, UK
2E - The Opportunities and Challenges: Business Education in China in 2025
What is the current situation in China and what are the future challenges business education will have to face?
Zhihong Yi, Dean, Renmin University, CN
Fan Wang, Professor & Associate Dean, Sun Yat-sen Business School, CN
Xiabo Wu, Executive Dean, School of Management, Zhejiang University, CN
Zhiwen Yin, Associate Dean, School of Management, Fudan University, CN
Facilitated by Leigh Drake, Dean, La Trobe University, AU
  2F – Will We Still Be in Business? Scenarios for 2035 and Beyond
Eddie Blass, Director, Postgraduate Education, Faculty of Business and Enterprise, Swinburne University of Technology, AU
Elaine Rumboll, Director, Graduate School of Business, UCT, ZA
11:30 - 12:00 Closing Remarks by the Chair
Peter Lorange, President & Chairman, Lorange Institute of Business Zurich, CH
12:00 - 12:45
EFMD Closing Plenary / PRME Opening Plenary
Where is the world going and what does this mean for future leadership? How to approach challenges such as responsible leadership, sustainability etc.
Sir Mark Moody Stuart
, Chairman, Foundation for the Global Compact, UK
12:45 - 14:00 Lunch