EFMD Advisory Seminar - Alumni Communities in a Digital World

Hosted by: EFMD

The event will start on: 26 Nov 18 19:30
And will end on: 27 Nov 18 17:00

Location: Brussels, Belgium
 sold out

Alumni Communities in a Digital World - What does it take to build - and sustain - a thriving online alumni community?

Target Group
This seminar will benefit anyone involved in any aspect of alumni relations.

Whether you have bought a dedicated alumni platform, built your own, or are relying on LinkedIn, Facebook and other social networks, your digital solution is just an enabler.
Join fellow alumni practitioners to learn how to strengthen your online community through:

  • community-building strategy
  • content creation
  • community leadership & volunteers
  • delivering value & relevance
  • resourcing
More Information


Tuesday, 27 November 2018

Theme: Alumni Communities in a Digital World - What does it take to build - and sustain - a thriving online alumni community?

09:00 – 09:15

Welcome and Introduction

09:15 – 10:15

Session 1: Increasing alumni engagement and supporting your community online
Where do online communities and online services fit into your engagement strategy? Online platforms, services and groups are not an end in their own right, but tools which enable you to strengthen alumni relationships with your business school. We’ll start the day’s discussion with a strategic view of ‘digital alumni relations’ and explore the benefits and challenges of the different approaches adopted by various business schools. How do you calibrate your expectations around usage and active participation, and what are the most meaningful measures of impact and success?

  • Sarah Seedsman, Executive Director, Engagement, Insights & Consulting (Media Minds Global); formerly Director, Alumni Relations at London Business School and Associate Dean, External Relations, Melbourne Business School

10:15 – 10:45

Working Groups: Sharing your priorities for improving your online engagement strategy, and your key challenges

10:45 – 11:00

Coffee break

11:00 – 12:30

Session 2: What do your alumni need online and what do they value from their business school?

A panel discussion facilitated by Sarah Seedsman with Mary Priddey, Head of Alumni Relations at Cambridge Judge Business School and Viola Polakowska, Associate Director of Alumni Relations at Said Business School, University of Oxford.
How do you deliver real benefits to alumni through private community platforms or private alumni groups, rather than just offering a list of features available? How do you design a satisfying online experience that not only attracts alumni to your online groups or platform, but convinces them it is worth returning? Share experiences, challenges and successes in this panel discussion.

12:30 – 13:15

Working Groups: Moving from features to benefits: mapping what really delivers value to your alumni

13:15 – 14:30


14:30 - 15:30

Session 3: From raising awareness to stimulating engagement: developing an effective marketing plan for your online community and services

Panel discussion moderated by Sarah Seedsman, with Mary Priddey and Viola Polakowska.
Your alumni are busy professionals and you are competing for their attention. Promoting your digital services and networks isn’t something you just do once when you launch something new, but needs to be an ongoing focus. We look at how to integrate this into your communications plan and discuss tips and techniques to improve effectiveness.

15:30 – 16:15

Working Groups: Developing your online community priorities for 2019 and beyond; resourcing and supporting your online community; encouraging and enabling online community leaders & volunteers

16:15 - 17:00

Feedback from Working Groups and Wrap up

Practical Information

  1. Venue
  2. Registration
  3. Fees and Payment
  4. Accommodation
  5. Links
1. Venue

rue Gachard 88 (4th floor)
1050 Brussels - Belgium

2. Registration Top

Participants should use the online registration form provided above. Following receipt of participant and school details, a confirmation email will be sent.

Participants who register for the Advisory Seminar are invited to join the networking dinner on Monday 26 November 2018.

A maximum of 20 participants will be admitted to the seminar in order to enable close interaction with the speakers and participants. Registration will close as soon as this number has been reached.

3. Fees and payment Top
  • EARLY BIRD until 12 September 2018
    • EFMD Full member: €605 (€500 +21% VAT)
    • EFMD Affiliated member: €665,50 (€550 +21% VAT)
    • EFMD non-member: €726 (€600 +21% VAT)
  • NORMAL FEE as from 12 September 2018
    • EFMD Full member: €726 (€600 +21% VAT)
    • EFMD Affiliated member: €786,50 (€650 +21% VAT)
    • EFMD non-member: €847 (€700 +21% VAT)

Cancellation policy
Cancellations must be confirmed in writing. If we receive notice of your withdrawal before 26 October 2018, a cancellation administrative fee of 90,75€ (21% VAT included) will be charged. Thereafter, we regret that we are unable to refund any fees. However, in such cases substitutes are welcome at no extra cost as long as EFMD receives notification of the name, title and address of the substitute. 

4. Accommodation Top

Recommended Hotel (8 min walking distance from EFMD):

Rue Paul Spaak 15 1000 Brussels, Belgium
T +32 2 645 61 11

The Hotel booking form URL will also be included in the confirmation-mail that you will receive after you submit the online registration form. Please note that the EFMD group rate will be available until 26 October 2018.

Accommodation is not included in the Seminar participation fee.

The EFMD preferential rate with the Four Points by Sheraton Brussels for this event is for the nights of 26 November 2018. The following rates apply:

  • €139 in single occupancy, breakfast & VAT included (a supplement of €15 per room per night per night apply for double occupancy).

Please note that the city tax is not included – a supplement of €4,24 per room per night will apply.

5. Links Top

Brussels airport
Brussels Public Transport
Wallonia Tourism information
Flanders Tourism information
Brussels Tourism information
Brussels weather forecast
Belgian railway