2018 EFMD Conference on Bachelor Programmes

Hosted by: IE Business School

The event will start on: 07 Nov 18 15:00
And will end on: 09 Nov 18 14:00

Location: Madrid / Segovia, Spain


The Quest for an Innovative Curriculum

Target Group
Directors of bachelor/ undergraduate programmes in management and related areas such as finance, marketing etc. as well as programme administrators and staff from EFMD member and non-member schools concerned with bachelor/ undergraduate programmes.

Contact details
For invoices, visa letters, registration & hotel bookings:
Conceptum - EFMD Conference Secretariat
+32 2 808 41 79
Programme & other information:
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More Information


Wednesday, 7 November 2018


Registrations and welcome coffee

16:15 – 16:45

Welcome & introduction by the Chair

  • Nadine Burquel, Director, Business School Services, EFMD
  • Marc Smelik, Associate Dean of Undergraduate Studies, IE, ES
  • Laura Rojo, Assistant Dean-Executive Director, Undergraduate Studies, IE Business School, ES

16:45 – 17:30

Opening keynote – Architecting the curriculum
The principles of design thinking and how they can be applied when redesigning the curriculum

  • Macrina Busato, Design & Management Area Director, IE, ES

17:30 – 18:30

Meet your team & get ready to construct with LSP
Participants will split into small groups and get introduced to the LSP methodology in order toprepare for the team activities on Thursday

18:30 – 19:30

Walking tour of Segovia





Thursday, 8 November 2018


Welcome coffee

09:00 – 09:45

Case study: Entering and Developing the Bachelor Space
Participants will discover how and why IE entered the bachelor programs market in 2009, and how they continue to grow and shape the UG programs for the future

  • Marc Smelik, Associate Dean of Undergraduate Studies, IE

09:45 – 11:00

Discussion groups – what is essential to your curriculum
Groups will discuss which subject areas and skills are vital and non-negotiable parts of their curriculum

11:00 – 11:30

Coffee break

11:30 – 12:00

Presentation of results from working groups using Lego Serious Play

12:00 – 12:30

Best practice: Crowdsourcing of ideas
How to gather ideas for innovation from your faculty

  • Nils Øby, Manager, Bachelor Oslo, BI Norwegian School of Management, NO

12:30 – 13:00

Best Practice: Integrating the development of skills in the curriculum
How can you provide students with the necessary skillset at all stages of the curriculum?

  • Ronan Gruenbaum, Dean, London Undergraduate Campus, Hult International Business School, UK

13:00 – 14:30


14:30 - 14:45

Briefing for discussion groups

14: 45 – 16:00

Facilitated Teamwork with LSP – true innovation

16:00 – 16:30

Presentation of results from working groups using Lego Serious Play

16:30 – 17:00

Coffee break

17:00 – 18:00

Plenary/ panel: Handling constraints & managing change
When trying to implement change within an institution, there are several factors to take into account. How can you overcome resistance and get a maximum of stakeholders on board? Are accreditation standards limiting your possibilities to innovate?

  • Benjamin Stevenin, CEO, ACADEM / RimaOne, FR
  • David Asch, Director, Quality Services, EFMD
  • Moderated by Marc Smlik, Associate Dean, IE, ES



Friday, 9 November 2018


Bus transfers to Madrid

10:15 – 11:00

Welcome coffee with Martin Boehm, Dean of IE Business School

11:00 – 12:30

Corporate input – how can you involve companies in the delivery of your programmes?
This session will present different examples of collaboration between business schools and companies

  • Liz Crolley, Associate Dean (UG), University of Liverpool Management School, UK
  • Amanda Thompson, Head of Undergraduate Programmes, Nottingham Business School, UK

12:30 – 13:30


13:30 – 14:30

Closing Keynote – Applying the principles of design thinking to business
This session will present a disruptive/ innovative business idea or model

  • Diego Soroa, Architect, Head of Innovation Lab, Singularity University Ambassador, ExO HeadCoach & Consultant

14:30 – 14:45

Closing remarks and welcome to the 2019 Conference

  • Laura Rojo, Assistant Dean-Executive Director, Undergraduate Studies, IE Business School, ES

14:45 – 15:45

Optional visit to IE´s WoW Room

15:45 – 17:45

Optional visit / tour Madrid

Practical Information