2018 EFMD Career Services Conference

Hosted by: University of Gothenburg, School of Business, Economics and Law

The event will start on: 14 Nov 18 17:00
And will end on: 16 Nov 18 14:30

Location: Gothenburg, Sweden


Co-Create and Innovate

Target Group
Directors of career services and business school career services staff involved in the strategic decisions of career services.

Please note that this conference is for professionals in career services only: third party providers will not be accepted.

More Information


Wednesday 14 November 2018

17:00 - 18:00

Registration in the lobby of the Elite Park Hotel


Walk to Universeum

18:15 - 18:30

Welcome Address

  • Nadine Burquel, Director Business School Services, EFMD

18:30 - 19:30

Ice-breaking activity and Tour of Universeum

19:30 - 21:30

Networking dinner

Thursday 15 November 2018


Registration at the University of Gothenburg - School of Business, Economics and Law, Viktoriagatan 13

09:00 - 09:15


  • Per Cramér, Dean, University of Gothenburg, School of Business, Economics and Law, SE
  • Hannah Larsson, ICF Professional Certified Coach (PCC), External Relations, University of Gothenburg, School of Business, Economics and Law, SE, Conference Chair

09:15 - 10:15

Plenary I: Co-Creation and Innovation – Spark your Creativity
Aim: How can we as Career Centers use co-creation and innovation to develop our offers and stay relevant to our target groups?
In innovation research and practice, the role of the customer has been widely discussed in terms of customer as a resource, customer as a user and now, more often, customer as a co-creator. In this session we will take the first step to emphasize with the customer and developing innovative products and services through creativity. We will challenge you to open your minds to think differently towards your target groups and share these ideas with your colleagues in the room. Ready to be creative?

  • Rick Middel, Assistant Professor, Institute for Innovation and Entrepreneurship, School of Business, Economics and Law, University of Gothenburg, SE

10:15 - 10:45

Coffee break

10:45 - 11:15

Introduction to the Workshop Session

11:15 - 12:30

Workshops Session: Value Proposition and Business Model Design
Based on the discussion and work done in the previous session we will focus on a few of the ideas generated to explore how to make business out of it. This includes some key questions, like who are our partners and how do we relate to our customers. We will provide you with the value proposition canvas and the business model framework tool to discuss, challenge, share and design.

  • Rick Middel, Assistant Professor, Institute for Innovation and Entrepreneurship, School of Business, Economics and Law, University of Gothenburg, SE

12:30 - 13:30


13:45 - 15:15


A1 Explora Certificates: an agile and “learning by doing” method to gain new skills
Aim: How a disruptive educational format – in sustainable innovation or digital revolution - codesigned with business partners, can enhance employer branding, student placement and bring tremendous millennials ‘proposals to corporates ?

  • Anne Guillon, Director Corporate Relations and Partnerships, EDHEC Business School, FR

A2 Charging Services to Companies
Aim: Should offers and services to companies be marked with a price tag? And if so, for what purpose, for which products and how can these be positioned so that they are also accepted? This workshop session provides insights and best practices.

  • Ursula Axman, Managing Director, Career Center, WU (Vienna University of Business and Economics), AT
  • Patrik Sonderegger, Co-Director Center for Talent Development, University of Liechtenstein, LI

A3 How to design an effective personal branding strategy

  • Antonella Magliocchi, Head of Career Services, University of Pisa, IT
  • Maria Moragianis, Director of Career & Alumni Office, ALBA Graduate Business School, The American College of Greece, GR

15:15 - 15:45

Coffee break

15:45 - 17:00

Plenary II: Staying relevant - help employers up their game
Aim: What challenges do the employers of today face in attracting, recruiting and retaining the best talent? What issues do employers of today experience when trying to engage and attract students and young professionals? How can we as universities and career centers ease their pain and make them excel in their connection and relationship-building with students? In this highly inspiring and constructive talk we will explore:
• The core of employer branding in the 2020 era
• The horror of running recruitment in the digital age
• The new competitive landscape of employers
• The explosion of channels making career centers redundant
• The 7 best ideas on how career centers can still rock

  • Tommie Cau, HR and communication strategist, SE

19:30 - 22:00

Conference dinner

Friday 16 November 2018



09:00 - 09:30

Global Insights from Highered – EFMD Global Career Services
Aim: Providing EFMD full member schools with an additional resources to compliment the career services existing efforts of placing students internationally.  Highered will share global insights, trends and developments to further enhance the value for schools, students and corporates.

  • Kendall Brown, Career Services & Marketing Manager, Highered, NO
  • Amber Wigmore Alvarez, Chief Innovation Officer (CIO), Highered, NO

09:30 - 11:30

Careers Intelligence Gathering and Sharing Across Institutions
Aim: In this session we ask for your input. Anyone who wants to share and inspire with a “best practice” or who wants to gather feedback are welcome to submit their suggestions.

11:30 - 12:30

Plenary III: Personal Story - A Blind Girl with Vision
Aim: Sinead can choose to be blinded by obstacles or she can choose to be visionary.

  • Sinead Kane, PhD, speaker, lawyer, certified mediator, IE

12:30 - 13:00

Concluding Remarks

  • Chair

13:00 - 13:45



Guided tram tour of Gothenburg
The tour is optional and sponsored by the Richard C Malmsten Memorial Foundation

  • Per Hallén, Senior Lecturer, Economic History, School of Business, Economics & Law, SE

Practical Information