EiP 2017 Webinar – Diabetes UK & Novo Nordisk & Ashridge Executive Education

Hosted by: Diabetes UK, Novo Nordisk & Ashridge Exec. Education

The event will start on: 08 Dec 17 12:00
And will end on: 08 Dec 17 13:00

Location: web-based,

From 12:00pm to 1:00pm CET (Paris time).
If not familiar with Webex, please make sure you connect 15 minutes prior to the session.

"Tackling a Crisis"

Target Group
This webinar will be of specific interest to the following individuals/groups:

  • Professionals working in L&D, OD, HR and change.
  • Managers and leaders across all sectors facing highly complex challenges.
  • Organisations working in partnerships to address challenges / achieve specific goals.
  • Organisations/individuals associated with health and/or the pharmaceutical industry.


Ashridge Executive Education, Diabetes UK and the global pharmaceutical company Novo Nordisk will tell the fascinating story of how they addressed a seemingly impossible and critical situation in diabetes healthcare delivery in the UK National Health Service, creating a partnership outside the system which galvanised those within it to address serious problems and failings, and make changes so desperately needed.

The programme offers an ingenious and adaptable model for other organisations facing complex challenges and/or no longer able to rely solely on themselves or their own resources to do everything. A way forward where others have failed.

This innovative solution saw diabetes specialists of varying seniority recruited into a new role of DUK Clinical Champion and propelled into leadership over-night. With each Champion owning the remit of identifying the serious failings in their locality and making changes happen, and with unprecedented levels of support, development and peer-working, the goal of transforming diabetes healthcare delivery has been made a reality.

Changes have been far reaching and greater than even those involved imagined possible.

Furthermore, all this has been achieved without adding any strain on the system (the NHS) or a single penny to the budget.

In this webinar, the partners will describe their unique approach, the specific challenges and the impact of this hugely successful collaboration, which was acknowledged with a GOLD Award at this years’ EFMD Excellence in Practice Award in the special category 'Ecosystem Development'.

EIP gold2017 LR

Pre-reading is available prior to the webinar: Full Case and Global Focus article.


  • Amy Rylance, Head of Healthcare Professional Engagement, Diabetes UK, UK
  • Katherine Wilson, External Relations Manager, Market Access & Public Affairs, Novo Nordisk, DK
  • Guy Lubitsh, Client Director, Ashridge Executive Education, UK

This session will be moderated by Jan Ginneberge.

Attendance is free but requires registration.
Number of participants is limited. Priority will be offered to EFMD member organisations.
Click on the registration button at the top of this page

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