EFMD Advisory Seminar - Managing Alumni Volunteers

Hosted by: EFMD

The event will start on: 10 Oct 17 19:30
And will end on: 11 Oct 17 17:00

Location: Brussels, Belgium
 sold out

Managing Alumni Volunteers: a key to your Success - and one of your Greatest Challenge?

Target Group
You will benefit from this workshop if you are involved in any aspect of alumni relations.

Effectively managing your volunteers for successful outcomes

Alumni volunteers can help you significantly expand the scope and impact of your alumni engagement activities, and contribute to your school in multiple ways. They give their time, talent and valuable connections to your institution. It is also well-established that volunteers are more likely to become donors to your school.

But volunteers can also seem a significant drain on your limited resources. Do you ever find yourself wondering whether it is worth the effort to coordinate your volunteers, or find that sometimes their enthusiasm and interest don’t translate to enough follow-through and action? Are you fully reaping the benefits of their contribution? Have you wondered how other schools handle that “difficult” volunteer?

This workshop will help you address the challenges in leading a globally dispersed body of volunteers to achieve improved results from your volunteer programme.

You will benefit from this workshop if you rely on alumni to contribute to your school in any of these areas:

  • helping recruit high-calibre applicants
  • enhancing the student experience as speakers, mentors and career advisors,
  • serving as brand ambassadors and recruiters within corporations,
  • speaking up as advocates for your school in rankings and accreditation processes,
  • building alumni engagement as they lead alumni class, club and networks,
  • contributing to the school’s leadership on Boards or Councils, and
  • supporting fundraising as Reunion gift and campaign leaders.

This seminar has been designed to be highly practical and results–focused. It offers participants the opportunity to step back from a busy office and develop new insights and to refresh your knowledge with practical concepts, tools and techniques to support your volunteer management activities. It will also provide an opportunity for sharing and networking with fellow professionals facing the same daily challenges.

More Information


Tuesday 10 October 2017

19:30 – 22:00 Networking dinner

Wednesday 11 October 2017

09:00 – 09:15

Welcome and Introduction

09:15 – 10:15

Session 1: Is building a large cohort of business school alumni volunteers really worth it? Understanding the real benefits – and the real challenges - in managing and leading a group of your school’s strongest supporters

  • Sarah Seedsman, Executive Director, Engagement, Insights & Consulting ( Media Minds Global) ; formerly Director, Alumni Relations at London Business School and Associate Dean, External Relations, Melbourne Business School

10:15 – 10:45

Working Groups: Sharing your priorities for improving your volunteer activities, and your key challenges

10:45 – 11:00

Coffee break

11:00 – 12:30

Session 2: Effectively communicating with volunteers for better results : a focus on alignment, support & motivation

  • Sarah Seedsman, Executive Director, Engagement, Insights & Consulting, Media Minds Global, UK
  • Viola Polakowska, Head of Alumni Relations, City, University of London  ( incl Cass Business School), UK
  • Gudrun Kuhlmeier, Head of Network, Communications & Events (Alumni & Development), Henley Business School, UK

12:30 – 13:15

Working Groups: Recruiting, retaining and developing volunteers

13:15 – 14:30


14:30 - 15:30

Panel Discussion with guest speakers: Advice on how to address particular challenges, including aligning a diverse and globally dispersed group of volunteers’ interests with the school’s priorities ; difficult or non-delivering volunteers ; cross- school co-ordination

  • Sarah Seedsman, Executive Director, Engagement, Insights & Consulting, Media Minds Global, UK 
  • Viola Polakowska, Head of Alumni Relations, City, University of London  ( incl Cass Business School), UK 
  • Gudrun Kuhlmeier, Head of Network, Communications & Events (Alumni & Development), Henley Business School, UK

15:30 – 16:15

Working Groups: Developing your volunteer management activities for 2018 and beyond

16:15 - 17:00

Feedback from Working Groups and Wrap up

Practical Information

  1. Venue
  2. Registration
  3. Fees and Payment
  4. Accommodation
  5. Useful links
1. Venue

rue Gachard 88 (4th floor)
1050 Brussels - Belgium

2. Registration Top

Following receipt of participant and school details, a confirmation email will be sent.

Participants who register for the Advisory Seminar are invited to join the networking dinner on Tuesday 10 October 2017.

A maximum of 20 participants will be admitted to the seminar in order to enable close interaction with the speakers and participants. Registration will close as soon as this number has been reached.

3. Fees and payment Top
  • EARLY BIRD until 1 September 2017
    • EFMD Full member: € 605 (€ 500 + 21%VAT)
    • EFMD Affiliated member: € 665,50 (€ 550 + 21%VAT)
    • EFMD non- member: € 726 (€ 600 + 21%VAT)
  • NORMAL FEE as from 1 September 2017
    • EFMD Full member: € 726 (€ 600 + 21%VAT)
    • EFMD Affiliated member: € 786,50 (€ 650 + 21%VAT)
    • EFMD non- member: € 847 (€ 700 + 21%VAT)
4. Accommodation Top

Recommended Hotel (8 min walking distance from EFMD):

Rue Paul Spaak 15 1000 Brussels, Belgium
T +32 2 645 61 11

Please use the Hotel booking link that is included in the confirmation-mail that you will receive after you submit the online registration form. Please note that the EFMD group rate will be available until 14 November 2016.

Accommodation is not included in the Seminar participation fee.

The EFMD preferential rate with the Four Points by Sheraton Brussels for this event is for the nights of 5 and 6 December. The following rates apply:

  • 139 € in single occupancy, breakfast & VAT included
  • 154 € in double occupancy, breakfast & VAT included

Please note that the city tax is not included – a supplement of 7,15€ per room per night will apply.

5. Useful links Top

Brussels airport
Brussels Public Transport
Wallonia Tourism information
Flanders Tourism information
Brussels Tourism information
Brussels weather forecast
Belgian railway