2017 EFMD Conference on Bachelor Programmes

Hosted by: Nottingham Business School, Nottingham Trent University, UK

The event will start on: 20 Sep 17 16:00
And will end on: 22 Sep 17 14:30

Location: Nottingham, United Kingdom


Finding the Right Balance: Technology In and Outside the Classroom

Target Group
Directors of bachelor/ undergraduate programmes in management and related areas such as finance, marketing etc. as well as programme administrators and staff from EFMD member and non-member schools concerned with bachelor/ undergraduate programmes.

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Wednesday, 20 September 2017


Registrations and welcome coffee

16:30 – 17:00

Welcome & introduction by the Chair

  • Nadine Burquel, Director, Business School Services, EFMD
  • Melanie Currie, Associate Dean, Nottingham Business School, UK
  • Baback Yazdani, Dean, Nottingham Business School

17:00 – 18:00

Opening keynote – Technological Trends and Higher Education – Future Directions

  • Apple Inc


Meet and Greet with Special Guest


Dinner in the Old Library

Thursday, 21 September 2017


Welcome coffee

09:15 – 10:15

Examples of good practice from across the EFMD network

A blended' approach to TEL adoption
Enhancing learner engagement and experience

  • Paul Latreille, Deputy Vice-President (Education), Sheffield University Management School, UK

Leveraging technology for learning purposes

  • Laura Rojo, Executive Director, Undergraduate Studies, IE Business School, ES

Blended learning technology: Lecture Capture from the twin perspectives of student engagement and staff engagement

  • Keith Pond, Associate Dean, Teaching, School of Business and Economics, Loughborough University, UK

10:15 – 11:15

Technology in teaching and learning
How can we use social media for learning, engagement and digital identity ?

  • Eric Stoller, higher education thought-leader, consultant, writer, and speaker, UK

11:15 – 12:00

Coffee break & working groups

12:00 – 12:30

Presentation of results from working groups

12:30 – 13:30


13:30 - 15:00

Student Dashboard - lessons learned
An interactive workshop about the dashboard, student insights and personalisation

  • Richard Gascoigne, Chief Technology Officer, SolutionpathEDU, UK
  • Rebecca Edwards, ABLE Project Manager, UK
  • Ed Foster, Student Engagement Manager, UK
  • Melanie Currie, Deputy Dean, Nottingham Business School, UK

15:00 – 15:30

Coffee break

15:30 – 16:15

Higher student participation with robots
In the search for a new LMS, the team at BI Norwegian Business School initiated the innovation project that led to important insights on student behavior. With the help from an external partner, DIFFER, they found new ways to that technology can support teaching and learning in higher education. In 2016 BI made their first automated chatbot available for about 3.000 bachelor students. Online participation went sky high with over 60 000 messages sent and a 69% participation rate leading to reduced failure rates. This fall BI is scaling up with more students, and DIFFER is scaling up with more schools around the world.

  • Erik Bøylestad Nilsen, Senior Adviser – LearningLab, BI Norwegian Business School, NO
  • Kristian Collin Berge, CEO, DIFFER, NO
  • Matthew Frasier, Differ, NO

16:15 – 17:15

Discussion groups – Learning from the Dashboard project

17:00 – 17:30

Presentation of results from working groups


Meet to walk for dinner


Drinks Reception and dinner


Return to hotels

Friday, 22 September 2017


Welcome coffee

09:30 – 10:15

Challenges of digitalisation for education
How can we evolve to provide the education for the future?

  • Ronan Gruenbaum, Dean, London Undergraduate Campus, Hult International Business School, UK

10:15 – 11:00

Challenges of digitalisation for business
How does digitalisation affect consumer behaviour and what are the consequences for our curriculum?

  • Kim Cassidy, Professor of Services (Retail) Marketing, Nottingham Business School, Nottingham Trent University & Director, National Retail Research Knowledge Exchange Centre (NRRKEC), UK
  • Richard Beevers, Director, Customer Plus, UK
  • Baback Yazdani, Dean, Nottingham Business School, Nottingham Trent University, UK

11:00 – 11:30

Coffee break

11:30 – 12:30

Keynote - The Art of Brilliance team – Helping us to be the best we can be

  • James Hilton, The Art of Brilliance, UK

12:30 – 13:00

Plenary – Lessons learnt and exhibition of work

13:00 – 13:15

Closing remarks and welcome to the 2018 Conference

13:15– 13:45


14:00 – 15:45

Optional guided walking tour of Nottingham – ‘Nottingham Castle to the Oldest Pub in England’

15:45 – 16:45

Afternoon tea

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