Advisory Seminar: Defining a programme portfolio aligned with the school’s strategy and positioning

Hosted by: EFMD

The event will start on: 22 Nov 11 08:00

And will end on: 22 Nov 11 16:00


Rue Gachard 88 , Brussels

Contact:    virginie.heredia-rosa@efmd.org


Business Schools and University Faculties of Management must continually align their portfolio of degree and non-degree programmes with changes in their educational environment and in their intended market positioning as their strategic ambitions evolve.

On the one hand, they must decide in which market segments they are going to offer programmes: undergraduate degrees, post-Bachelor Masters in Management, Specialised Masters, MBA degrees, Executive Education programmes.

On the other hand, they must identify the student markets they are targeting, in their own national market but also in the international market.

The challenge is to construct a balanced and coherent offering of programmes that corresponds to the School’s mission, strategic choices and resource capabilities as well as to changing market needs. In the wake of the Bologna reforms many Schools and Faculties in Europe are for the first time faced with the necessity to think strategically about competitive positioning and programme differentiation.

With input from the EQUIS and EPAS experience supported by the testimony of two Schools from different countries, the Seminar will help participants to diagnose the competitive positioning of their own Schools and to think strategically about future developments.


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MONDAY, 21st November 2011 (location: TBC)
19:30 – 22:30 Informal Networking Dinner
Place TBC

TUESDAY, 22nd November 2011 (location: EFMD premises)
9:00 – 10:00 Welcome and Introduction: Constructing a Strategically Aligned Portfolio of Programmes
By Gordon Shenton, Associate Director, Quality Services, EFMD
10:00 – 11:00 Case no 1: Cass Business School
By Dr. Carol Vielba
11:00 – 11:30 Coffee Break
11:30 – 12:30 Case no 2: BI Norwegian Business School
By Prof. Dag Morten Dalen, Provost/Senior Vice President
12:30 – 13:45 Lunch
13:45 – 15:15 Breakout into working groups on topics such as Bologna, International Programmes, Specialised Masters
15:15 – 15:45 Feedback from working groups
15:45 – 16:45 Panel Discussion and Concluding Plenary: Key Issues in Strategic Portfolio Management