Strategic Leadership Programme for Deans

Hosted by: EFMD

The event will start on: 24 Oct 17 19:30
And will end on: 27 Oct 17 16:00

Location: Brussels, Belgium

The Strategic Leadership Programme 2017 provides an ideal platform for learning and sharing best practice and for establishing and fostering a powerful international network of deans and directors as a lasting resource for ideas, exchanges, joint actions and mutual support.

Please note that the programme will be limited to 20 participants.

Aim of the programme
The new Strategic Leadership Programme 2017 brings together new deans and directors of business schools with experienced leaders of leading business schools to discuss developing and implementing strategies in a combination of case studies/experience sharing, intensive discussions and workshops on problems faced by participants.

The focus of the program is on five interconnected, central themes that any dean and director faces in one or another form, and with priorities that may vary between business schools and over time. Hesburgh (1999: 59) noted:

"To be great, an academic institution needs a great faculty, a great student body, and great facilities. In order to have all these things, it needs substantial endowment, which means you have to learn how to raise money - lots of it. And finally, a great university needs to be imbued with a great spirit, which is an inspirational and cohesive kind of ambience, and not just a lot of separate parts that operate around a central heating plant."

The five themes, with sub-themes that we aim to address, are:

  • Managing faculty (e.g. recruitment, retention, remuneration, research support, etc)
  • Students (e.g. selection, international students, curriculum, career services, etc)
  • Providing facilities (e.g. campus location, class-room design, technology, etc)
  • Managing revenue and costs, and raising funds (e.g. fee structure, government support, financial viability of programs, corporate links, etc)
  • Creating and fostering identity and spirit (e.g. vision, mission, unique value proposition, reputation management, alumni network, advisory boards, rankings and accreditations, etc)

Deans and directors participating in the programme are expected to present practical strategic challenges - present or past - from their own institutions in innovative "What-could-I-do" sessions.

Target group:
Newly appointed Deans or Director General of the entire institution with overall school management responsibility.

More Information


Tuesday 24 October 2017

19:30 – 21:30

Networking dinner at Chez OKI, rue Lesbroussart 62, 1050 Brussels

Wednesday 25 October 2017

09:00 – 09:20

Welcome EFMD & Introduction to the Programme

  • Rolf Cremer, Former Dean CEIBS, Shanghai, CN

09:20 – 11:20

Session: Disruption in Business Schools. What if Things Change Dramatically.

  • Presenter: Kai Peters, Pro-Vice-Chancellor (Executive Dean) Faculty of Business & Law, Coventry University, UK
  • Open Discussion with Kai Peters

11:20 – 11:40

Coffee break

11:40 – 12:40

Workshop: What could I have done better?
When a Merger/Take-over is the only Option. The Ashridge Case.

  • Discussion with Kai Peters, Pro-Vice-Chancellor (Executive Dean) Faculty of Business & Law, Coventry University, UK

12:40 – 14:00


14:00 – 16:00

Session: Vision and facilities: Planning, funding and building a state-of-the-art Campus

  • Presenter: Udo Steffens, President Frankfurt School of Finance & Management, DE
  • Open Discussion with Udo Steffens

16:00 – 16:20

Coffee break

16:20 – 17:20

Workshop: What could I have done better? 
Revisiting the spin-off of a business school. The case of the School of Business Management and Economics at the University of Sussex.

  • Discussion with Martin S. Meyer, Director, Kent Business School, UK

17:20 – 17:30

Outcome of day

17:30 – 19:00

Cocktail and fingerfood at EFMD


Free evening

Thursday 26 October 2017

09:00 – 09:10

Introduction of the day

  • Chair and Moderator: Rolf D. Cremer, Former Dean CEIBS, Shanghai, CN

09:10 – 11:00

Session: How many papers is a baby worth?
New concepts of faculty performance measurement

  • Presenter: Edeltraud Hanappi-Egger, Rector, WU Vienna, AT
  • Open Discussion with Edeltraud Hanappi-Egger

11:00 – 11:20

Coffee break

11:20 – 12:30

Workshop: What could I have done better? 
Tuition Fees - sometimes the school has to pay the price. The case of EDHEC.

  • Discussion with Emmanuel Metais, Dean, EDGEC Business School, FR

12:30 – 14:00


14:00 – 15:10

Open forum

15:10 – 15:30

Coffee break

15:30 – 16:30

Workshop: What could I have done better?
Managing a Reputation Desaster.

  • Discussion with Rolf D. Cremer, Former Dean CEIBS, Shanghai, CN

16:30 – 17:20

Feedback Discussion

17:20 – 17:30

Outcome of day

19:30 – 22:00

Informal Dinner at Le Chou de Bruxelles, Rue de Florence 26, 1050 Brussels

Friday 27 October 2017

09:30 – 09:40

Introduction of the day

  • Chair and Moderator: Rolf D. Cremer, Former Dean CEIBS, Shanghai, CN

09:40 – 11:30

Session: Building a School’s Institutional Culture

  • Presenter: Santiago Iñiguez de Ozoño, Executive President of IE University, ES
  • Open Discussion with Santiago Iñiguez de Ozoño

11:30 – 11:50

Coffee break

11:50 – 12:50

Workshop: What could I have done better?
Crisis management in times of a shareholder-initiated shock. The case of the German Graduate School.

  • Discussion with Tomas Bayon, Dean German Graduate School, DE

12:50 – 14:00


14:00 – 15:45

Session: Managing Strategic Direction and Challenges. What is the Role of the President?

  • Presenter: Per Holten-Andersen, President Copenhagen Business School, DK
  • Open discussion with Per Holten-Andersen

15:45 – 16:00

Coffee break


Closing Remarks: Open Forum, any issues, feedback on the program

Practical Information

  1. Venue
  2. Registration
  3. Fees and Payment
  4. Accommodation
  5. Links
1. Venue

rue Gachard 88 (4th floor)
1050 Brussels - Belgium

2. Registration Top

NOTE that this programme is only for those with chief executive (top management) responsibility and authority in their institution. In other words, we only accept registrations for the Dean of the school, the Director General, the President, the Rector, the Managing Director of the school itself

A maximum of 20 participants will be admitted to the programme in order to enable close interaction with the speakers and participants. Registration will close as soon as this number has been reached.

Participants should use the online registration from provided above. EFMD will confirm registration within a few days after reception of registration.

3. Fees and payment Top
  • EARLY BIRD until 19 June 2017
    • EFMD Full member: € 3751 (€ 3100 + 21%VAT)
    • EFMD Affiliated member: € 3993 (€ 3300 + 21%VAT)
    • EFMD non- member: € 4114 (€ 3400 + 21%VAT)
  • NORMAL FEE as from 20 June 2017
    • EFMD Full member: € 4114 (€ 3400 + 21%VAT)
    • EFMD Affiliated member: € 4356 (€ 3600 + 21%VAT)
    • EFMD non- member: € 4477 (€ 3700 + 21%VAT)
4. Accommodation Top

Recommended Hotel (at 8 mn walking distance from EFMD):

Four Points by Sheraton Hotel
Rue Paul Spaak 15
1000 Brussels, Belgium
T +32 2 645 61 11

Please use the Hotel registration form to get the EFMD group rate available until 8 September 2017 (the link will be provided to you in the organiser’s confirmation mail).
Accommodation is not included in the Seminar participation fee.

The EFMD preferential rate with the Four Points by Sheraton Brussels for this event is for the nights of 11-14 October:

  • €69 in single occupancy, breakfast & VAT included for the night of 8 October 17
  • €139 in single occupancy, breakfast & VAT included for the nights of 9-10 October 17
  • The same fees in double occupancy with additional €15 for the extra breakfast

Please note that the city tax is not included – a supplement of 4,24 € per room per night will apply.

5. Links Top

Brussels airport
Brussels Public Transport
Wallonia Tourism information
Flanders Tourism information
Brussels Tourism information
Brussels weather forecast
Belgian railway