EiP 2016 Webinar – Microsoft & INSEAD

Hosted by: EFMD

The event will start on: 12 Jan 17 13:00
And will end on: 12 Jan 17 14:00

Location: web-based,

From 1:00pm to 2:30pm CET (Paris time).
If not familiar with Webex, please make sure you connect 15 minutes prior to the session.

Microsoft-INSEAD Customised Online Programme: An Innovative Solution for Global Transformation


The implementation of Microsoft’s new “Mobile First, Cloud First” strategy required its global sales teams to sell in an entirely different way to an entirely different corporate customer. They now found themselves negotiating, on the basis of complex business arguments, with senior executives – as opposed to talking technology with IT managers. It was a whole new sales challenge.

As a result Microsoft decided it needed an effective Executive Education programme on a global scale – and they needed it fast. The company collaborated with INSEAD and Intrepid Learning (a learning technology specialist) to custom-design some robust online Executive Education with an intensive and highly specific business curriculum. The programme was developed and launched within only 5 months to the first 1,000 learners.

Based on the techniques and technologies of Massive Open Online Courses, but tailored to Microsoft’s exact needs, this programme has achieved phenomenal results, including a global reach of over 5,000 sales executives, deep engagement from learners, 80+% completion rates (to date), enthusiastic feedback from participants’ managers and robust, tangible business impact.

In this session, INSEAD will share their success stories and point out some of the interesting challenges they came across along this journey.

Following reading are available prior to the webinar: Full Case and Global Focus article.

EIP gold2015-LR-newMicrosoft and INSEAD were granted the Gold Award in the EFMD Excellence in Practice Award 2016 in the category of ‘Professional Development’.  

This webinar will be presented exclusively by INSEAD:

  • Chengyi Lin, Director of Strategic Innovations & Online Solutions, INSEAD, FR

This session will be moderated by Jan Ginneberge.

Target group:
This webinar is dedicated to both companies and L&D providers (Business Schools, Executive Education Centers / Consultancies).

Attendance is free but requires registration. Number of participants is limited. Priority will be offered to EFMD member organisations. Follow the registration process (under “upcoming” live sessions).

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