2017 EFMD Annual Conference

Hosted by: ESMT Berlin

The event will start on: 07 Jun 17 17:30
And will end on: 09 Jun 17 14:30

Location: Berlin, Germany

Trends, Technology & Transition

Target Group
The EFMD Annual Conference has been designed for all those interested in management education and development. It brings together EFMD members, companies, educational institutions and other associations, offering various perspectives and discussions on the conference theme.

For logistic questions (registration, invoice, hotel):
Conceptum Communication – EFMD Registration and Housing Office
Tel: +32.2.808.41.75
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

For all other matters, please contact Diana Grote at EFMD

More Information


Wednesday, 7 June 2017


Bus transfers from hotels Intercontinental and Crowne Plaza to welcome dinner


Registrations at ESMT

18:30 – 21:30

Welcome dinner at ESMT


Return transfers to hotels Intercontinental and Crowne Plaza

Thursday, 8 June 2017


Registration desk open

09:00 – 09:30


  • Eric Cornuel, Director General & CEO, EFMD
  • Jörg Rocholl, President, ESMT, DE
  • Jikyeong Kang, President & Dean, Asian Institute of Management, PH & Conference Chair
  • Paolo Boccardelli, Dean, LUISS Business School, IT 0& Conference Chair

09:30 – 10:45

Plenary I – How Industries are changing and what this means for business schools
Corporate speakers from different backgrounds explain how their way of doing business has evolved and how business schools need to adapt in order to provide candidates with the right skillset

  • Raffaella Gabinio, Group Strategy and Portfolio Management, Allianz SE, DE
  • Peter Cheese, Chief Executive, CIPD, the professional body for HR and people development, UK
  • Johannes Bruder, COO, Rocket Internet, DE
  • Moderated by Jörg Rocholl, President, ESMT Berlin, DE

10:45 – 11:15

Coffee break

11:15 – 12:30

Sharing best practice sessions

A1 When Corporate Teaching Goes Digital, Are Employees Still Learning?
Challenges and opportunities of digital teaching and learning in corporate environments

  • Luca Magni, HR Director, Johnson & Johnson Medical, South Developed Markets EMEA
  • Moderated by Jikyeong Kang, President & Dean, Asian Institute of Management, PH

A2 Making your faculty embrace new teaching methods
Histories of implementing teaching innovation with tips on how to encourage faculty to spend time developing innovative teaching

  • George S. Yip, Associate Dean, EMBA, Imperial College Business School, UK & former Dean, Rotterdam School of Management, Erasmus University, NL
  • Kjell Jørgensen, Dean Bachelor, BI Norwegian Business School, NO

A3 Improving the learning experience by adding gamification elements to your courses
Have fun while learning? Yes, it’s possible! - Learn and use gamification approaches that will add value to your courses, in a world of both millennials and older generations.

  • Martin Rodriguez Jugo, Director, IE Publishing, IE Business School, ES
  • Moderated by Stephen Murdoch, Associate Dean, International, IESEG School of Management, FR

A4 Personalisation of Business & Management Education
This session presents the details of the multi-dimensional personalisation programme at NBS which aims to truly personalize the whole student journey from according to what each and every student needs.

  • Baback Yazdani, Dean, Nottingham Business School, Nottingham Trent University, UK
  • Moderated by Simon Mercado, UK Director, ESCP Europe Business School, UK

A5 Assessing Quality in Online Delivery - EFMD Global Network Online Course Certification System
Business schools and corporate institutions explore and embrace new ways of delivering courses and programmes to fit living, working and learning in a digital age. The new delivery methods arise from the concepts of learning independent of time, place and pace.

  • Martin Bicknell, Director of Teaching and Learning, Henley Business School, UK
  • Anne Swanberg, Director, LearningLab, BI Norwegian Business School, NO

12:30 – 14:00


14:00 – 15:15

Breakout sessions

B1 Beyond Demographics: Connecting with the Core Motivations of Business School Candidates
Understanding candidates’ motivations for going to business school and the reasons behind their choice of school can help schools understand who they are currently attracting to their programs and target candidates with motivation-based messaging that are a good fit for their institution.

  • Deborah Somers, Regional Director, Europe, Graduate Management Admission Council®, UK

B2 Why are you in the Rankings? Measuring Responsible Research
This session is focused on the strategic connection between teaching and research. It will analyse the current production driven perspective vs.an impact driven approach.

  • Wilfred Mijnhardt, Policy Director, Rotterdam School of Management, NL
  • Peter McKiernan, Professor of Management, University of Strathclyde, UK

B3  Learning Goals and Outcomes: What Can Business Schools Achieve
How do we make our learning goals valuable and valued? This session is a discursive examination of what contributes to the design and achievement of learning goals.

  • Susan Hart, Dean, Durham University, UK

B4 The Role of Impact in the Strategic Agenda of a Business School
Why is impact becoming a central issue in the strategic agenda of the International Business Schools?

  • Ding Yuan, Vice-President and Dean, Cathay Capital Chair Professor in Accounting, CEIBS, CN
  • Michel Kalika, Co-Director BSIS, EFMD Global Network

15:15 – 15:45

Coffee break

15:45 – 16:45

EFMD Annual General Assembly

16:45 – 17:15

EFMD Global Network Annual General Assembly

17:15 – 17:45

Award Ceremony
EQUIS, EPAS, CLIP, EOCCS, BSIS, Case Writing Competition

  • Moderated by Nadine Burquel, Director, Business School Services, EFMD


Bus transfers from Intercontinental to conference dinner


Conference dinner


Return transfers to Intercontinental

Friday, 9 June 2017


Registration desk open

09:30 – 10:30

Plenary II – Visions of civilization in a time of new despotism: business risk considerations

  • Jeremy Leggett, Founding Director, Solarcentury, UK

10:30 – 11:00

Coffee break

11:00 – 12:00

Closing Plenary – The Future of Technology & Collaboration in the Digital Age

  • Regina Murray, Senior Director EMEA, Microsoft Education, IE

12:00 – 12:30

Closing Remarks by the Co-chairs

  • Jikyeong Kang, President & Dean, Asian Institute of Management, PH
  • Paolo Boccardelli, Dean, LUISS Business School, IT

12:45 – 14:30


Practical Information