CANCELED Bridging Business and Academia in the Classroom: the Role of Adjunct Faculty and Faculty Consultancy

Hosted by: EFMD

The event will start on: 29 Mar 11 07:00

And will end on: 29 Mar 11 15:00


Rue Gachard 88 , Brussels

Contact:    robin.hartley@efmd.org


Establishing connections between the corporate world and the world of business schools is seen as an important factor in the development and the success of a business school. This is in particular critical in the classroom. There are different ways to bring the corporate world into the class room, but nobody can deny that faculty plays an important role. Therefore, Business Schools have to manage this aspect of their faculty.

Adjunct faculty, i.e. faculty who are coming from industry or have a professional practice and who are assigned a part-time teaching task, are probably the most direct channel. The importance of adjunct faculty is in sharp contrast with the attention Business Schools give to this part of their staff. Schools need to answer questions such as where, when and how intensively to use adjunct faculty. They also need to attract, develop, motivate and reward such faculty. Adjunct faculty can be a source of innovation, but if left unmanaged can be a source of stagnation and a loss of contact with developments in the academic world. In short, just as Schools need to have a Faculty Management System for its core faculty, does it need a Faculty Management System for its adjunct faculty.

Also, the core faculty has an important role to play in establishing the corporate connections in the classroom. This can and should be managed as well. Faculty may have intense contacts with corporations through consultancy projects, in company training programmes, executive education in general, case writing, supervising students projects, etc. The School should have a clear policy on this. It should be made clear how such activities are organized, rewarded or controlled. It should be made clear what type of additional skills are needed to perform well in such activities and how these skills will be developed.

This seminar will be lead by Roland van Dierdonck, Associate Director of Quality Services, EFMD.