• Nadine Burquel, Director Business School Services, EFMD

• Elise Kamphuis, Corporate relations and internships manager, Faculty of Economics and Business, University of Groningen, NL
• Sujatha de Poel, Trainer/Coach, Faculty of Economics and Business, University of Groningen, NL

• Harry Garretsen, Dean, Faculty of Economics and Business, University of Groningen, NL

• Louise Fredbo-Nielsen, Futurologist, Future Navigator, DK

• Abdul Erumban
• Clarissa Bohlmann
• Frank Steemers
• Oliver Henrich

A1: Connecting online Tools and Resources:
As social media become more and more prevalent in the job search for all generations, what are the exact implications for our students, both graduate and post-graduate? Will platforms such as LinkedIn be the default recruiting tool in the future? Is the CV dead a thing of the past when it comes to profiling oneself for the job market?
What about online resources that careers services could use to enhance their offering to students? How much will video technologies play in these developments?
These and other questions will be addressed during this workshop. Current research and best practices will be shared and discussed so that participants will have ideas, resources and shared experiences as takeaways

Moderated by: 

• Tony Somers, HEC Paris, F
• Nathalie Calza, HEC Paris, F

A2: Connecting Corporate Relations with Students:
Do you want to know more about the structure, aim, and experiences with our course on business research and consultancy? Do you want to get informed about this course: that is partly designed and funded by companies in the region; is interdisciplinary; involves dedicated skills training; links students to companies; and that learns how to actually apply business research?. Or do you have a general interest in or experience with linking students’ competences to specific companies’ problems in order to boost regional innovation? Then this session is a ‘must’ for you, and you are most welcome to join.

Moderated by: 

• Elise Kamphuis, University of Groningen, NL
• Sujatha de Poel, University of Groningen, NL

A3: Connecting the Stakeholders: ROI of Career Centres
Can you evaluate and measure the impact of effective career services? Are you tired of your Career Center being seen by key stakeholders only as a cost center? Join the discussion on the benefits of defining and implementing KPI’s, tracking key data and training your team members to be more sales oriented. Take home effective, practical tips to increase your effectiveness and positively impact your school’s ranking or positioning.

Moderated by:

• Amber Wigmore Alvarez, IE Business School, SP
• William Dávila, Chief Commercial Officer, Studyportals, NL

B1: Connecting Career to Curriculum:
This workshop will examine what makes a great careers curriculum for business students, whether graduate or post-graduate. It will also look at how to position careers-related soft skills into existing parts of the degree curriculum, and how to maximize synergies where possible
If you are in the process of setting up or expanding your careers curriculum, the workshop will examine such issues as how to ensure that your curriculum receives the support of program management and faculty. 
Current research and best practices will be shared and discussed so that participants will have ideas, resources and shared experiences as takeaways.

Moderated by: 

• Tony Somers, HEC Paris, F
• Virginia Sartoretti, HEC Paris, F

B2: Connecting and retaining students for career events:
Join us for this exciting event journey taking you through our approach to planning, marketing and executing successful career events. We offer a show case of how a professional partner relations and communications setup is organized at Aarhus BSS Career & Alumni and how we by using content across different communication platforms before, during and after events are able to attract and engage our students.
Besides sharing our best practices we will facilitate a workshop where you will have the opportunity to take a closer look at your own setup for involving partner relations at career events and how to establish a good marketing flow as well as learn from other schools/universities.
3 reasons why you should attend?

• Learn how to develop exciting career events in collaboration with external partners
• Learn how to plan and execute a marketing campaign
• Learn how to engage students during career events

Moderated by: 

• Dennis Arnsbæk, Aarhus BSS, DK
• Ann Cathrine Lebech Hoé, Aarhus BSS, DK

B3: Connecting Career Center Stakeholders through Partnerships:
The Career Center comes into daily contact with its stakeholders whether it be businesses, industries, local and global institutions. Mutually beneficial relationships are crucial to achieve outcomes that extend beyond what organisations can achieve in isolation. But what kind of relationships and partnerships do you have with your stakeholders? How much do you involve them in the activity of your Career Center?
During this workshop we will share best practices and discuss how a more strategic and systematic approach to stakeholder engagement can be enhanced in order to get the best for your organisation.

Moderated by: 

• Antonella Magliocchi, Universita di Pisa, IT
• Heiny Eilkes, Head Student Guidance / UM Career Services, Maastricht University, NL

• Sonia Hendy-Isaac, Programme Director, Centre for Enhancement of Learning & Teaching, Birmingham City University, UK