EiP 2014 Webinar - Stora Enso & IMD

Hosted by: EFMD

The event will start on: 21 Nov 14 12:00
And will end on: 21 Nov 14 13:30

Location: web-based,

From 1:00pm to 2:30pm CET (Paris time).

If not familiar with Webex, please make sure you connect 15 minutes prior to the session.

“A Pathbreaking Partnership”

With the objective of accelerating the transformation of your business, how do you get anyone in the company to be part of an effort to rethink the way we looked at and acted upon the strategic challenges?

Stora Enso, a leading global company in the paper, biomaterials, wood products and packaging industries, realized that to compete in an increasingly digital world it had to rethink everything from strategy to corporate culture.

The company partnered with IMD to co-create a unique learning journey that shaped the company’s future and addressed critical business challenges.
The learning journey was built around a number of key design principles:

  • Based on business challenges deemed critical for Stora Enso’s success.
  • Group Executive Team (GET) involvement throughout the whole program.
  • Real world, real learning and hence fast paced and explorative.
  • Unique development opportunities for participants.
  • A continuous connection to the home team and other change agents within Stora Enso.

Contrary to many programs for which participants are chosen according to rank or title, Stora Enso opened the selection process up to anyone in the organization to encourage diversity.

For the initial Pathfinders program, participants were charged with a singular goal: create the company’s future. Working as a “shadow management team,” the Pathfinders made several recommendations to the GET; these were adopted, including the development of a new company-wide Purpose and Values statement.

Participants in the subsequent Pathbuilders program were tasked with building the company’s path forward. They did so by addressing key business challenges submitted by leaders from throughout the company. This resulted in new initiatives in the areas of supply chain, new business development and internal reorganization.

Throughout the Pathfinders and Pathbuilders programs there was significant GET involvement. CEO Jouko Karvinen and at least two other GET members were present at every module. Additionally, program participants presented their recommendations to the GET and the Board of Directors.

This added up to life-changing experiences for participants and significant business impact for Stora Enso – the results of a truly pathbreaking partnership.

In this session, Lars Häggström and Albrecht Enders will share the challenge and later success story they experienced by getting the executive team to transform from “happy to present” to “willing to discuss, cooperate and transform Stora Enso TOGETHER”.

Attendees are encouraged to read the full case prior to the webinar.
EIP gold2014-LR-new
Stora Enso & IMD were granted the Gold Award in the EFMD EFMD Excellence in Practice Award 2014 in the category of ‘Organisational Development’.


This session will be moderated by Jan Ginneberge.

Target Group
This webinar is dedicated to both companies and L&D providers (Business Schools, Executive Education Centers / Consultancies).  

Attendance is free but requires registration before 20 November

Number of participants is limited. Priority will be offered to EFMD member organisations.
Follow the registration process (under “upcoming” live sessions): https://efmd.webex.com

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