2015 EFMD Annual Conference

Hosted by: EFMD

The event will start on: 07 Jun 15 17:00
And will end on: 09 Jun 15 12:00

Location: Brussels, Belgium

Impact, Passion & Creativity in Learning

Target Group
The EFMD Annual Conference has been designed for all those interested in management education and development. It brings together EFMD members, companies, educational institutions and other associations, offering various perspectives and discussions on the conference theme.

For Logistic Questions (registration, invoice, hotel bookings):
T +32 2 789 2300
E This email address is being protected from spambots. You need JavaScript enabled to view it.

EFMD thanks GMAC for their kind sponsorship of this event!


More Information


Sunday, 7 June 2015
08:45 – 17:00 Pre-Conference Meeting: GRLI Innovation Cohort
Attendees of EFMD's 2015 Annual Conference are invited to register for the start-up meeting of the Globally Responsible Leadership Initiative's upcoming Innovation Cohort.
The GRLI serves as an incubator for innovation and new practice in business schools and for collaboration with business in the space of ethics, responsibility, and sustainability. The GRLI Innovation Cohort convenes a worldwide network of peers to prototype and pilot globally responsible business and management programs and approaches. Please note that space is limited for this session and that registration is required. For more information please see the GRLI website and contact This email address is being protected from spambots. You need JavaScript enabled to view it. to register before 30 May.
16:00 – 19:00 Registration
19:00 – 21:00 Walking dinner


Monday, 8 June 2015
08:15 Registration desk open
09:00 – 09:30 Welcome
  • Eric Cornuel, Director General & CEO, EFMD
  • Laurent Choain, Chief People & Communication Officer & Conference Chair, Mazars, FR
09:30 – 10:15 Plenary I - Neuroscience for Leadership
An introduction to key concepts from neuroscience that can inform your leadership and lead to high performance in teams and organisations. Looking at systems in the brain, how the brain can change, creating the conditions for success and the science of mindfulness.
  • Tara Swart, CEO, The Unlimited Mind, Executive Leadership Coach, Medical Doctor & Neuroscientist, US
10:15 – 11:00 Plenary II - Quiet Leadership - Leading Others with the Brain in Mind
This session introduces us to the emerging field of the Neuroscience of Leadership and explains what we can learn from neuroscience about the most efficient way of leading people with the brain in mind.
  • Steven Poelmans, , Strategy, Leadership and People Department, Programme Manager and Director of the Coaching Competency Center, EADA, ES
11:00 – 11:30 Coffee Break
11:30 – 12:45 Breakout sessions:
  A1 – Strategic Impact Assessment: Two Cases
This session will highlight the experience of two business schools that have gone through EFMD's impact assessment exercise (BSIS)
  • Thomas Bieger, President, University of St. Gallen, CH
  • Reka Matolay, Assistant Professor,Corvinus University of Budapest, HU
Moderated by Gordon Shenton, Senior Advisor, Quality Services, EFMD & Michel Kalika, Professor, Université Paris-Dauphine, FR

  A2 – Jamming Ideas for Doing Research that Matters
This interactive session will explore what business schools can do to improve the quality and relevance of their research.
  • Eva Cools, Research Manager, Vlerick Business School, BE
  • Marco Busi, , CEO and Head of Research, CARISMA RCT, UK
Moderated by Nadine Burquel, Director, Business School Services, EFMD

  A3 – Education as a Leaver for Strategy Execution
This session will look at the role that education can play in delivering strategic objectives to an organisation.
  • Vandyck Silveira, CEO of FT | IE Corporate Learning Alliance
  • Steven Smith, Corporate Vice President, University Director, Capgemini University, FR
Moderated by Bernadette Conraths, Executive Development Consultant and Coach, EFMD Executive Advisor, DE

  A4 – Whole Person Learning in the Land of Spirit, Energy and Enterprise
Learning is a joint venture and goes beyond stimulating the intellect. Using a narrative approach this session explores the impact of taking Whole Person Learning and applying it to Globally Responsible Practice and Good Governance
  • Claire Maxwell, Co-director, Oasis School of Human Relations, UK
Moderated by John North, Managing Director, The Globally Responsible Leadership Initiative

  A5 – IRIS – Internationalisation for All: An Emerging imperative
Incorporating intercultural and international dimensions into the curriculum, teaching, research, and extracurricular activities
  • Vered Holzmann, TEMPUS IRIS Project Manager, ORT Braude College, IL
  • Megan Brenn-White, Founder and Managing Director, The Brenn-White Group, USA
  • Fiona Hunter, Research Associate, Università Cattolica del Sacro Cuore, Milan, IT
12:45– 14:15 Lunch
14:15 – 15:15 Plenary III – Women in Business Schools & Corporate Governance
  • Lynn Roseberry, Copenhagen Business School, DK
  • Bridget P. Cosgrave, Founder & President, EveryEuropeanDigital, PL
15:15 – 15:45 Coffee Break
15:45 – 16:45 EFMD Annual General Assembly
  • Chaired by Alain Dominique Perrin, President, EFMD
16:45 – 17:15 EFMD Global Network Annual General Assembly
17:15 – 17:45 Award Ceremony
CLIP, EPAS, EQUIS, EFMD Case Writing Competition
  • Moderated by Nadine Burquel, Director, Business School Services, EFMD
19:00 Bus transfers to dinner
19:30 Gala Dinner
22:45 Busses back to Crowne Plaza Hotel


Tuesday, 9 June 2015
08:15 Registration desk open
09:00 – 10:00 Plenary IV – New Approaches to Learning: Wayfinding in Times of Change
Social learning through an intelligent use of digital technologies as the new frontier for educational institutions and leaders alike
  • Kenneth Mikkelsen, Founder, FutureShifts, DK
10:15 – 11:15 Moderated discussion on implications of new learning approaches for:
  B1 – Degree Programmes
What are the specific implications for degree programmes when applying new approaches to learning?

Moderated by Roy Wiggins, Dean of Business and The McCallum Graduate School of Business, Bentley University, US

  B2 – Executive Education Programmes
How are new ways of learning impacting Executive Education?

Moderated by Richard Straub, Director, Corporate Services EFMD

  B3 – Students
What is the impact of new learning models on students?

Moderated by Marielle G. Heijltjes, Associate Dean Strategic Development and Internationalization, Maastricht University School of Business and Economics (SBE), NL

  B4 – Business School Leadership
How can business school leadership encourage and support faculty and staff to embrace and develop new teaching & learning styles?

Moderated by Rebecca Taylor, Dean, Open University, UK
11:15 – 11:45 Coffee Break
11:45– 12:45 Closing Plenary
  • Charles Handy, Social Philosopher. Former professor at London Business School
    Author of «Gods of Management» and «Myself» and «Other More Important Matters», UK
12:45 – 13:15 Closing Remarks by the Chair and Welcome to the 2016 Conference
Laurent Choain
, Chief People & Communication Officer & Conference Chair, Mazars, FR
13:15 – 14:15 Lunch

Practical Information

  1. Venue
  2. Welcome and registration at the meeting
  3. Transportation
  4. Fees and Payment
  5. Registration
  6. Accommodation
  7. Tourism
  8. Links
1. Venue

Crowne Plaza Brussels Hotel City Centre "Le Palace"
Rue Gineste 3
B-1210 Brussels, Belgium
T: +32 (0)2 203 62 00
F: +32 (0)2 203 55
Website: http://www.crowneplazabrussels.be/

2. Welcome and registration at the meetingTop

Registrations will take place at the Crowne Plaza Brussels, starting on Sunday, 7 June from 16:00 until 18:30hrs and on Monday, 8 June from 8:30hrs onwards.
An informal walking dinner will be organised on Sunday, 7 June starting at 18:30hrs to give participants the occasion to meet and network.
The conference sessions will start on Monday, 8 June at 9:00hrs and the meeting will end on Tuesday, 9 June around 14:30 hrs.
Participants will receive all conference related material and other necessary information upon registration at the hotel.

3. TransportationTop

How to reach the conference venue and the hotels:

Brussels Airport is located in Zaventem, at about 15 kilometers from the city centre. To reach the Crowne Plaza “The Palace”, our conference venue, there are different possibilities:

by taxi:
A taxi from Brussels International Airport to the conference venue will take approximately 30-40 minutes. Please allow more time if you have to reach the airport during rush hour. The costs for the trip is approximately 45 EUR.
On Monday mornings the queue for the taxi line can be very long at the taxi stand (arrival level). We suggested you order your taxi in advance. For this purpose, you can contact:
Taxis Autolux s.c.a. Taxis Autolux c.v.a.
Rue du Maroquin, 1
1080 Bruxelles
Tel: +32(0)2 411 41 42
Fax: +32(0)2 411 13 07
Mail : This email address is being protected from spambots. You need JavaScript enabled to view it.

by train:
The airport train station is located below the terminal (basement level -1). Up to 4 trains an hour connect the airport to Brussels North, Brussels Central and Brussels Midi Station (about 20 minutes travel time).The closest station to the conference venue is Brussels North Station (about 10 minutes walking distance).
Arriving in Brussels by train:
If you arrive in Brussels at Brussels Midi Train Station via Eurostar, TGV, Thalys or other international trains, you can take the metro (inside the train station). Please take metro line 6 direction Simonis (Elisabeth) and get off at Rogier. The metro station Rogier is situated in 2 minutes walking distance of the Crowne Plaza Hotel, our conference venue.

4. Fees and paymentTop
    • 1421,75€ (21% VAT included) FULL members of EFMD
    • 1603,25€ (21% VAT included) AFFILIATED members of EFMD
    • 1784,75€ (21% VAT included) non members of EFMD
    • 1663,75€ (21% VAT included) FULL members of EFMD
    • 1845,25€ (21% VAT included) AFFILIATED members of EFMD
    • 2147,75€ (21% VAT included) non members of EFMD
    • 1784,75€ (21% VAT included) FULL members of EFMD
    • 1966,25€ (21% VAT included) AFFILIATED members of EFMD
    • 2268,75€ (21% VAT included) non members of EFMD

PLEASE NOTE that the fees have not increased since 2000, but we are obliged by Belgian law to add 21% VAT, since the event is taking place in Belgium.

Fees cover attendance at the meeting, documentation, meals and refreshments, but NOT hotel accommodation. Indeed please note that Momentum, the EFMD Conference Secretariat, is collecting only conference fees. Hotel fees are to be paid directly to the different hotels upon departure (please refer to the Hotel Information Section further down for more details).

Cancellation Policy for fees Cancellations must be confirmed in writing. If we receive notice of your withdrawal by 8 May 2015, a cancellation administrative fee of 90,75€ (21% VAT included) will be charged. After this date, we regret we are unable to refund any fees. However, in such cases substitutes are welcome at no extra cost, as long as EFMD receives notification of the name, title and address of the substitute.

5. RegistrationTop

Please click here for the online registration form. (coming soon)
If you have queries or questions regarding registrations, please send them to:
T +32 2 789 2300
E This email address is being protected from spambots. You need JavaScript enabled to view it.

6. AccommodationTop

All unsold rooms have been released at this stage. If you still require accommodation, please make your own bookings. Hotels situated within walking distance of the Crowne Plaza Hotel, our conference venue are:

Crowne Plaza Brussels Hotel City Centre "Le Palace"
Rue Gineste 3
B-1210 Brussels, Belgium
T: +32 (0)2 203 62 00
F: +32 (0)2 203 55

Sheraton Brussels Hotel
Place Charles Rogier 3
1210 Brussels, Belgium

Hilton Brussels City
Place Charles Rogier 20
1210 Brussels, Belgium

Hotel Le Dôme ***
Blvd Jardin Botanique 9-12-13
B-1000 Brussels, Belgium

Hotel Siru ***
Rue des Croisades 2
B-1210 Brussels, Belgium

Hotel Thon City Centre ****
Avenue du Boulevard 17
B-1210 Brussels, Belgium

7. TourismTop

Thinking of a trip in the area after the conference?
Brussels Tourist Office:
Promotion du Tourisme Wallonie - Bruxelles
Rue du Marché aux Herbes 61
1000 Bruxelles
Tel + 32 (0)2 504 03 90

8. LinksTop

Brussels airport: http://www.brusselsairport.com
Brussels Public Transport: http://www.stib.be
Wallonia Tourism information: http://www.tib.be
Flanders Tourism information: http://www.toervl.be
Brussels Tourism information: http://www.brusselstourism.com
Brussels weather forecast: http://weather.cnn.com/weather
Belgian railway: http://www.b-rail.be/main/E/index.php