2013 EFMD Annual Conference

Hosted by: EFMD

The event will start on: 09 Jun 13 16:30
And will end on: 11 Jun 13 12:00

Location: Brussels, Belgium

Does Management Education Create Impact?

Target Group
The EFMD Annual Conference has been designed for all those interested in management education and development. It brings together EFMD members, companies, educational institutions and other associations, offering various perspectives and discussions on the conference theme.

EFMD thanks GMAC for their kind sponsorship of this event!


More Information


Chaired by Philippe Haspeslagh, Dean, Vlerick Business School, BE

Sunday, 9 June 2013
16:00 – 18:15 Registration (Hotel lobby – level 0)
18:30 – 21:00 Walking Dinner at Vlerick Business School (Av. Du Boulevard 21)


Monday, 10 June 2013
8:15 Registration Desk Open (Hotel lobby – level 0)
9:00 – 09:30 Welcome (Palace Ballroom – level 0)
  • Eric Cornuel, Director General & CEO, EFMD
  • Philippe Haspeslagh, Dean, Vlerick Business School, BE
9:30 – 10:15 Plenary I – Fasten Your Seatbelts (Palace Ballroom – level 0)
These are indeed turbulent times for all higher education throughout the world.  Global financial markets are volatile, national economies are unsettled, new pedagogical modes are arising all over the global education landscape.  Things that we thought we understood five years ago are now unfathomable.  Dave Wilson will add some colour and depth to this analysis and offer his thoughts on paths to the future.
  • David A. Wilson, President & Chief Executive Officer, Graduate Management Admission Council, US
10:15 – 11:00 Plenary II – Efficiency and Creativity: the Impact of Management Education upon Business and Economy in Asia (Palace Ballroom – level 0)
This session will guide participants into the future, exploring the new trends of management education toward creativity and its likely impact upon business communities and national economies in Korea, China, and the emerging Asia.
  • Dong-Sung Cho, Professor of Strategy, International Business, Management Design, and Sustainability Management at Seoul National University, KR
11:00 – 11:30 Coffee Break (Ballroom lobby – level 0)
11:30 – 12:30 Breakout Sessions: Regions of the World
  A1. Latin America (Creativity – level 1)
  • Maria José Tonelli, Vice Director, FGV EAESP, BR
  • João Lins, Partner at PricewaterhouseCoopers Servicos Profissionais Ltda., BR
  A2. Africa (Harmony – level 1)
  • Enase Okonedo, Dean, Lagos Business School, NG
  • Thami Ghorfi, President, ESCA – Ecole de Management, MO

Moderated by Stephen Murdoch, Associate Dean International, IESEG, FR

  A3. Middle East (Infinity – level 2)
  • Sherif Kamel, Dean, School of Business, The American University in Cairo, EG
  • Moustapha Sarhank, President, International Business Associates Group and Chairman Emeritus, Sarhank Group for Investments, EG

Moderated by Jane Delbene, Director of Marketing, Graduate Management Admission Council®, UK

  A4. Asia (Clarity – level 8)
  • Hirokazu Kono, Keio Business School, JP
  • Japhet Law, Professor and Former Dean, Chinese University of Hong Kong, CN

Moderated by Steven DeKrey, Director, Asian Institute of Management, PH

12:30 – 14:00 Lunch (Restaurant & Klimt – level 0)
14:00 – 15:30

Plenary III – Beyond the Box (Palace Ballroom – level 0)
Is management education about codifying current dominant practices through research and developing a next generation of managers as  cannon fodder for financial services and global management consultancies? Or is it about shaping new types of organisations across all sectors of society? This session will offer a window into a world where the traditional divisions between business and other actors are being re-conceived.

  • Ron Nahser, Senior Wicklander Fellow & Director, Urban Sustainable Management Programs Institute for Business and Professional Ethics, Driehaus College of Business, DePaul University, US
  • Sarah Bailey, Co-Founder and Marketing Director at Single Planet Solutions Ltd, UK
  • Kurt Peleman, CEO, European Venture Philanthropy Association, BE

Moderated by: Mark Drewell, Chief Executive, GRLI

15:30 – 16:00 Coffee Break (Ballroom lobby – level 0)
16:00 – 17:00 EFMD Annual General Assembly (Palace Ballroom – level 0)
Chaired by Alain Dominique Perrin, EFMD President
17:00 – 17:30 EFMD Global Network Annual General Assembly
17:30 – 18:00 Award Ceremony (Palace Ballroom – level 0)
CEL, CLIP, EPAS, EQUIS, EFMD Case Writing Competition
Moderated by: Christian Delporte, Director, Business School Services, EFMD
19:15 Departure for Dinner from Crowne Plaza Hotel (Entrance Rue Gineste)
19:30 Dinner at "Jeu d'Hiver"
22:30 Busses back to Crowne Plaza Hotel


Tuesday, 11 June 2013
8:15 Registration Desk Open (Hotel lobby – level 0)
09:00 – 10:00 Plenary IV - Reinventing Education (Palace Ballroom – level 0)
Massively Open Online Courses (MOOC’s) represent the beginning of a massive shift in the traditional university business model. While schools traditionally held a monopoly on great content, it is now being opened up to the rest of the world for free. EdX, a not-for-profit created by MIT and Harvard University in 2012 is one of the leading international providers of MOOCs and other online learning experiences. Howard Lurie, Vice President for External Affairs at edX, will give an overview of what edX is planning and how they see MOOCs challenge and/or complement the traditional education model
  • Howard Lurie, Vice President for External Affairs, edX, US
10:00 – 10:30 Coffee Break (Ballroom lobby – level 0)
10:30 – 11:45 Breakout Session
  B1. Sustainable Business Strategies to Create Wealth from Less Resources (Infinity – level 2)
  • Walter R. Stahel, Founder-Director, Product-Life Institute, CH
  • Jonathan T. Scott, Senior Lecturer, Kozminski University, PL; Founder and Director, Center for Industrial Productivity and Sustainability, NL
  B2. Research (Creativity – level 1)
  • Mark Jenkins, Director of Research, Cranfield School of Management, UK
  • Simon Linacre, Head of Academic Relations, Emerald Group Publishing Limited, UK

Moderated by Ans Kolk, Professor, University of Amsterdam, Amsterdam Business School, NL

  B3. Executive Education & Corporate Universities (Harmony – level 1)
  • Philip Healey, Regional Director Belgium, Center for Creative Leadership, BE
  • David Jestaz, Director, Corporate University, EDF Group, FR
Moderated by Richard Straub, Director, Corporate Services, EFMD
  B4. EFMD Accreditation Portfolio (Clarity – level 8)
  • Chris Greensted, Senior Advisor, Quality Services, EFMD
  • Christian Delporte, Senior Advisor, Quality Services, EFMD
  • Ulrich Hommel, Senior Advisor, Quality Services, EFMD
11:45 – 12:30 Plenary V – Preparing Our Schools for Upcoming Challenges (Palace Ballroom – level 0)
Do business schools satisfy the expectations and needs of their stakeholders? How do they need to adapt to the challenges of the future in order to remain relevant?
  • Soumitra Dutta, Dean, Samuel Curtis Johnson Graduate School of Management, Cornell University, US
12:30 – 13:00 Closing Remarks by the Chair & Welcome to the 2014 Conference (Palace Ballroom – level 0)
  • Philippe Haspeslagh, Dean, Vlerick Business School, BE
13:00 – 14:00 Lunch (Restaurant & Klimt – level 0)

Practical Information

  1. Venue
  2. Welcome and Registration at the Meeting
  3. Transportation
  4. Fees and Payment
  5. Registration
  6. Accommodation
  7. Thinking of a Trip in the Area After the Conference?
  8. Links
1. Venue
Crowne Plaza Brussels Hotel City Centre "Le Palace"
Rue Gineste 3
B-1210 Brussels, Belgium
T: +32 (0)2 203 62 00
F: +32 (0)2 203 55
Website : http://www.crowneplazabrussels.be/
2. Welcome and registration at the meetingTop
Registrations will take place at the Crowne Plaza Brussels, starting on Sunday, 9 June from 16:00 until 18:15hrs and on Monday, 10 June from 8:30hrs onwards.
An informal walking dinner will kindly be hosted by Vlerick Business School on Sunday, 9 June starting at 18:30hrs to give participants the occasion to meet and network.
The conference sessions will start on Monday, 10 June at 9:00hrs and the meeting will end on Tuesday, 11 June around 14:30 hrs.
Participants will receive all conference related material and other necessary information upon registration at the hotel.
3. Transportation Top
How to reach the conference venue and the hotels:
Brussels Airport is located in Zaventem, at about 15 kilometers from the city centre. To reach the Crowne Plaza “The Palace”, our conference venue, there are different possibilities:

by taxi:
A taxi from Brussels International Airport to the conference venue will take approximately 30-40 minutes. Please allow more time if you have to reach the airport during rush hour. The costs for the trip is approximately 45 EUR.

by train:
The airport train station is located below the terminal (basement level -1). Up to 4 trains an hour connect the airport to Brussels North, Brussels Central and Brussels Midi Station (about 20 minutes travel time).The closest station to the conference venue is Brussels North Station (about 10 minutes walking distance).

  • Arriving in Brussels by train: If you arrive in Brussels at Brussels Midi Train Station via Eurostar, TGV, Thalys or other international trains, you can take the metro (inside the train station). Please take metro line 6 direction Simonis (Elisabeth) and get off at Rogier. The metro station Rogier is situated in 2 minutes walking distance of the Crowne Plaza Hotel, our conference venue.
4. Fees and PaymentTop
    • 1421,75€ (1175+21%VAT) FULL members of EFMD
    • 1603,25€ (1325+21%VAT) AFFILIATED members of EFMD
    • 1784,75€ (1475+21%VAT) non members of EFMD
    • 1542,75€ (1275+21%VAT) FULL members of EFMD
    • 1724,25€ (1425+21%VAT) AFFILIATED members of EFMD
    • 1905,75€ (1575+21%VAT) non members of EFMD
    • 1663,75€ (1375+21%VAT) FULL members of EFMD
    • 1845,25€ (1525+21%VAT) AFFILIATED members of EFMD
    • 2026,75€ (1675+21%VAT) non members of EFMD

PLEASE NOTE that the fees have not increased since 2000, but we are obliged by Belgian law to add 21% VAT, since the event is taking place in Belgium.

Fees cover attendance at the meeting, documentation, meals and refreshments, but NOT hotel accommodation. Indeed please note that Momentum, the EFMD Conference Secretariat, is collecting only conference fees. Hotel fees are to be paid directly to the different hotels upon departure (please refer to the Hotel Information Section further down for more details).

Cancellation Policy for fees Cancellations must be confirmed in writing. If we receive notice of your withdrawal by 6 May 2013, a cancellation administrative fee of 90,75 € (75+21%VAT) will be charged. After this date, we regret we are unable to refund any fees. However, in such cases substitutes are welcome at no extra cost, as long as EFMD receives notification of the name, title and address of the substitute.

5. RegistrationTop
Please click here for the online registration form.

If you have queries or questions regarding registrations, please send them to:
Momentum (EFMD Conference Secretariat)
This email address is being protected from spambots. You need JavaScript enabled to view it.
+32 1 640 45 55
6. AccommodationTop
Accommodation can be booked via Resotel, EFMD’s hotel agent at preferential rates and via a dedicated website.

A selection of hotels is available for attendees of the EFMD Annual Conference for the nights of 09 - 11th June 2013. All other dates are upon request and subject to hotels’ availability.
The quoted rates are in Euro, per room, per night, including breakfast & services. Payments for all room bookings are to be settled with the hotels directly upon departure. Valid credit card details must be given when making your booking request in order to guarantee and secure your reservation.

Rooms are available upon a first comes, first served bases. Initial booking deadline is set on Wednesday 08th May 2013. Late subscribers will be provided the best available rate.

If you have any questions, please contact:
Tél : + 32.2.779.39.39
E-mail : This email address is being protected from spambots. You need JavaScript enabled to view it.

7. Thinking of a Trip in the Area after the Conference?Top
If so, please contact:
Brussels Tourist Office 
Promotion du Tourisme Wallonie - Flandres - Bruxelles
Rue du Marché aux Herbes 61
1000 Bruxelles
Tel + 32 (0)2 504 03 90
8. LinksTop
Brussels airport
Brussels Public Transport
Wallonia Tourism information
Flanders Tourism information
Brussels Tourism information
Brussels weather forecast
Belgian railway

Please note that EFMD has changed the hotel booking procedure.
You can book accommodation by following the link below.

hotel booking