2012 EFMD Conference on Master Programmes

Hosted by: Kemmy Business School, University of Limerick

The event will start on: 03 Dec 12 14:00
And will end on: 05 Dec 12 13:30

Location: Limerick, Ireland


Master Programmes – Do They Deliver?

Target Group
Directors of MSc and MA Programmes in management and related areas such as finance, marketing etc. as well as programme administrators and staff from EFMD member and non-member schools concerned with master programmes.

This conference will not deal with MBA programmes as EFMD organizes a yearly event dedicated exclusively to MBA programmes.

EFMD thanks GMAC for their kind sponsorship of this event!


Please note that EFMD has changed the hotel booking procedure.
You can book accommodation by following the link below.

hotel booking

More Information


Monday, 03 December 2012
15:00 – 16:00 Registration Desk Open & Welcome Coffee
16:00 – 16:30 Welcome & Introduction Followed by Discussion on Expectations
  • Donal Dineen, Emeritus Dean, Kemmy Business School, University of Limerick, IE 
  • Henrik Lutzen, Professor, Kemmy Business School, University of Limerick, IE
  • Philip O’Regan, Dean, Kemmy Business School, University of Limerick, IE
16:30 – 17:45 Trends In European Master Degree Programmes
Relevance of Master programmes from the corporate perspective
  • Ben Glover, Regional Director, GMAC - Graduate Management Admission Council®, UK
17:45 – 18:00 EFMD Update
  • Christian Delporte, Director, Business School Services, EFMD
18:00 Return to Hotel
18:45 Cocktail with Ice-Breaking Activity
19:45 Dinner at Carlton Castletroy Park Hotel


Tuesday, 04 December 2012
09:00 – 10:00 Master Programmes from a Global Perspective
  • Susan Hart, Dean, Strathclyde Business School, UK
10:00 – 10:30 Coffee Break
10:30 – 12:00 Corporate Panel
  • Carmel O’Connor, People Partner, PwC, IE
  • Constantin Beier, Chief Executive, Aon Centre for Innovation and Analytics, IE
  • Jane Murphy, MBA and Industry Programme Lead, Google, IE
  • Annelie Dagerklint, Manager, Corporate Partnership Programme, University of Gothenburg, SE
Moderated by Mary Sweeney, Former Head of Careers, University of Limerick, IE
12:00 – 12:45 Expectations of Masters Graduates (Employability, Skills, What are they looking for?)
Panel of Masters Students and Recent Graduates from the Kemmy Business School Masters’ Programmes
Moderated by Fergal O’Brien, Director, Post–Graduate Programmes, Kemmy Business School, IE
13:00 – 14:30 Lunch
14:30 – 15:30 Breakout sessions repeated:
- Researchers at Risk, Entrepreneurs at Rescue
  • Manuel Marin, Head of Entrepreneurship and Innovation, EADA, ES
- Blended Learning
  • Enrique Dans, Professor of Information Systems IE, ES (TBC)
- Managing Student Expectations for Programme Success
  • Ara Yeghiazarian, Course Director, MSc In International Business Management, Kingston University, UK
15:30 – 16:30 - Researchers at Risk, Entrepreneurs at Rescue
  • Manuel Marin, Head of Entrepreneurship and Innovation, EADA, ES
- Blended Learning
  • Enrique Dans, Professor of Information Systems IE, ES (TBC)
- Managing Student Expectations for Programme Success
  • Ara Yeghiazarian, Course Director, MSc In International Business Management, Kingston University, UK
16:30 - 17:00 Coffee Break
17:00 – 18:00 Sustainability Business Education: Both and not either or
  • Patrick M. Murphy, Managing Director, Center for Sustainable Energy, University of Notre Dame, US

Moderated by Sheila Killian, Senior Lecturer in Finance, Kemmy Business School, IE

19:30 Bus Leaving From Hotel for Dinner
20:00 Dinner


Wednesday, 5 December 2012
09:15 – 10:15 Trading Floor & World Café
10:15 – 11:15 Embracing Technology
  • Michael Meagher, Academic Engagement Manager, Microsoft, IE
11:15 – 12:15 Closing Plenary
Setting the scene – do we deliver? Do we fulfill the needs?
  • Jordi Diaz, Associate Dean for Programmes, EADA, ES
12:15 – 12:45 Wrap up by the Chair & Welcome to the 2013 Conference
13:00 – 14:30 Lunch

Pratical Information

  1. Venue
  2. Registration
  3. Direction to Reach Kemmy Business School
  4. Accommodation
  5. Tourism
  6. Links
1. Venue
The Conference will take place at
University of Limerick
Kemmy Business School
Limerick, Ireland
T +353 61 202 700

Participants will receive all conference materials and other necessary information at the registration desk.
Top 2. Registration
    • 685€ FULL Members of EFMD
    • 835€ AFFILIATED Members of EFMD
    • 985€ Non-Members of EFMD
    • 785€ FULL Members of EFMD
    • 935€ AFFILIATED Members of EFMD
    • 1085€ Non-Members of EFMD
  • LATE FEE AFTER 31 OCTOBER 2012 (payment by credit card ONLY)
    • 885€ FULL Members of EFMD
    • 1035€ AFFILIATED Members of EFMD
    • 1185€ Non-Members of EFMD
Top 3. Directions to Reach Kemmy Business School

Arrival at Shannon Airport
Shannon Airport is about 24 km from Limerick. Once you arrive at the airport you can reach Limerick either by bus or taxi.

From Shannon Airport by Bus
Buses depart from outside the terminal and run approximately every thirty minutes in the morning, hourly in the afternoon and irregularly after 6pm. Watch out for the Bus Éireann buses. The ticket to Limerick costs approximately €5 for a single and €7.90 for a return. You can download the current timetables.

From Shannon Airport by Taxi
You may also take a taxi to Limerick which will cost about €30. There is a desk in the terminal where you can book a taxi.

From Shannon Airport by Car
Alternatively, you can rent a car, which is a good option if you are planning to travel around Ireland. Limerick is a convenient starting point for exploring the West coast.

From Dublin Airport
Dublin Airport is 120miles (200km) north-est of Limerick and it is Ireland's main airport. The newly opened M7 and the M50 motorway connects Limerick all the way thorough to Dublin Airport

The journey from Dublin Heuston Rail Station to Limerick Colbert Station is an average of 2 hours and 40 minutes and the return ticket costs €40 to €50. For best fares visit the Irish Rail website.

There are many bus services that connect Dublin Airport to Heuston Rail Station including Airlink Express which are operated by Dublin Bus. The journey takes some 40 minutes and a one way trip costs:

  • €6 adult single
  • €10 adult return

All trains and buses stop at Limerick train/bus station in the centre of town. Buses to the University of Limerick leave from William St. around 400m from the station. A taxi from the station costs €10-15.

Campus Map & the Other Facilities.

Top 4. Accommodation

You can book your accommodation at a preferential rate in the following hotel, situated in walking distance of the conference venue:

Carlton Castleroy Park Hotel
Dublin Road
Co. Limerick , Ireland

Rates per Day (Including Breakfast)

  • Single room: 70€
  • Double room: 80€

Reservation Deadline: 2 November 2012 (after this date, requests are pending availability)
Individual cancellation is possible until 24 hours before arrival.

Contact details for any questions regarding hotel reservations:
Ms Charlotte Zijdenbos
T +31 70 313 11 41
F +31 70 313 11 22
E This email address is being protected from spambots. You need JavaScript enabled to view it.

Top 5. Tourism

If you plan a trip after the conference, please consult the links below.

Top 6. Links