2017 EFMD Annual Conference

Hosted by: ESMT Berlin

The event will start on: 07 Jun 17 17:30
And will end on: 09 Jun 17 14:30

Location: Berlin, Germany

Trends, Technology & Transition

Target Group
The EFMD Annual Conference has been designed for all those interested in management education and development. It brings together EFMD members, companies, educational institutions and other associations, offering various perspectives and discussions on the conference theme.

For logistic questions (registration, invoice, hotel):
Conceptum Communication – EFMD Registration and Housing Office
Tel: +32.2.808.41.75
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

For all other matters, please contact Diana Grote at EFMD

More Information


Wednesday, 7 June 2017


Bus transfers from hotels Intercontinental and Crowne Plaza to welcome dinner


Registrations at ESMT

18:30 – 21:30

Welcome dinner at ESMT


Return transfers to hotels Intercontinental and Crowne Plaza

Thursday, 8 June 2017


Registration desk open

09:00 – 09:30


  • Eric Cornuel, Director General & CEO, EFMD
  • Jörg Rocholl, President, ESMT, DE
  • Jikyeong Kang, President & Dean, Asian Institute of Management, PH & Conference Chair
  • Paolo Boccardelli, Dean, LUISS Business School, IT 0& Conference Chair

09:30 – 10:45

Plenary I – How Industries are changing and what this means for business schools
Corporate speakers from different backgrounds explain how their way of doing business has evolved and how business schools need to adapt in order to provide candidates with the right skillset

  • Raffaella Gabinio, Group Strategy and Portfolio Management, Allianz SE, DE
  • Peter Cheese, Chief Executive, CIPD, the professional body for HR and people development, UK
  • Johannes Bruder, COO, Rocket Internet, DE

10:45 – 11:15

Coffee break

11:15 – 12:30

Sharing best practice sessions

A1 Teaching for digital competence
How can you teach digital literacy? How can technology be used in a corporate learning environment? How can you encourage both teachers and learners to embrace technology?

  • Luca Magni, Head of Learning, Johnson&Johnson, IT

A2 Making your faculty embrace new teaching methods
How can you encourage faculty to spend time developing innovative teaching?

  • George S. Yip, Professor of Marketing and Strategy, Associate Dean, Executive MBA, Imperial College Business School, UK
  • Kjell Jørgensen, BI Norwegian Business School, NO

A3 Teaching for millennials & gamification
Millennials’ learning styles are very different from those of older generations. Nevertheless, many schools still impose outdated pedagogical approaches. What can we do differently?

  • Martin Rodriguez Jugo, Director, IE Publishing, IE Business School, ES

A4 Personalisation of Business & Management Education
Students’ expectations have changed significantly and the “one size fits all” programme does no longer satisfy them. How can you respond to individual needs?

  • Baback Yazdani, Dean, Nottingham Business School, Nottingham Trent University, UK

A5 Assessing Quality in Online Delivery - EFMD Global Network Online Course Certification System
Business schools and corporate institutions explore and embrace new ways of delivering courses and programmes to fit living, working and learning in a digital age. The new delivery methods arise from the concepts of learning independent of time, place and pace.

  • Martin Bicknell, Director of Teaching and Learning, Henley Business School, UK
  • Anne Swanberg, Director, LearningLab, BI Norwegian Business School, NO

12:30 – 14:00


14:00 – 15:15

Breakout sessions

B1 Beyond Demographics: Connecting with the Core Motivations of Business School Candidates
In today’s competitive market, business schools need new ways to connect with and attract the right mix of candidates to build talented and diverse program cohorts that are a good fit for their institution. The insights and a Segmentation Tool generated from this GMAC study give schools the ability to identify the candidate segments they currently attract to their programs by motivation, target candidate segments for greater outreach, and effectively market to individuals with motivation-based messaging that inspires them to take action.

  • Deborah Somers, Regional Director, Europe, Graduate Management Admission Council®, UK

B2 Teaching vs research
How can you balance the competing needs for individual career progression, fulfilling ranking & accreditation standards teaching?

  • Wilfred Mijnhardt, Policy Director, Rotterdam School of Management, NL
  • Peter McKiernan, Professor of Management, University of Strathclyde, UK

B3 Workshop: Redesigning learning goals and objectives
In small groups, participants will redesign learning goals and objectives for different programmes, taking into account what was said earlier during the day.

  • Susan Hart, Dean, Durham University, UK

B4 The Role of Impact in the Strategic Agenda of a Business School
Why is impact becoming a central issue in the strategic agenda of the International Business Schools?

  • Ding Yuan, Vice-President and Dean, Cathay Capital Chair Professor in Accounting, CEIBS, CN
  • Michel Kalika, Co-Director BSIS, EFMD Global Network

15:15 – 15:45

Coffee break

15:45 – 16:45

EFMD Annual General Assembly

16:45 – 17:15

EFMD Global Network Annual General Assembly

17:15 – 17:45

Award Ceremony
EQUIS, EPAS, CLIP, EOCCS, BSIS, Case Writing Competition

  • Moderated by Nadine Burquel, Director, Business School Services, EFMD


Bus transfers from Intercontinental to conference dinner


Conference dinner


Return transfers to Intercontinental

Friday, 9 June 2017


Registration desk open

09:30 – 10:30

Plenary II – Visions of civilization in a time of new despotism: business risk considerations

  • Jeremy Leggett, Founding Director, Solarcentury, UK

10:30 – 11:00

Coffee break

11:00 – 12:00

Closing Plenary – The Future of Technology & Collaboration in the Digital Age

  • Regina Murray, Senior Director EMEA, Microsoft Education, IE

12:00 – 12:30

Closing Remarks by the Co-chairs

  • Jikyeong Kang, President & Dean, Asian Institute of Management, PH
  • Paolo Boccardelli, Dean, LUISS Business School, IT

12:45 – 14:30


Practical Information