Event

2016 EFMD Conference for International and External Relations, PR, Marketing, Communication and Alumni Professionals

Hosted by: University of Edinburgh Business School

The event will start on: 13 Apr 16 23:00
And will end on: 15 Apr 16 21:30

Location: Edinburgh, United Kingdom
Contact:
delphine.hauspy@efmd.org

Theme
Surviving and Thriving in Business Schools

Target Group
This conference is aimed at the International and External, PR, Marketing, Communication and Alumni Professionals in business schools.

EFMD thanks GMAC for their kind sponsorship of this event!

gmac

 

More Information

Programme

Wednesday, 13 April 2016
15:00 – 18:00 Registration
16:00 – 16:30 Welcome and Opening Remarks
  • Wendy Loretto, Deputy Dean and Professor of Organisational Behaviour, University of Edinburgh Business School, UK
  • Matthew Wood, Director of Operations, EFMD
  • Chairperson: Dil Sidhu, Chief External Officer, Alliance Manchester Business School, UK
16:30 – 18:00 Plenary I
What Does Surviving and Thriving mean for a Business School?
Aim: Understanding the context of the moment (digitalisation, generation Y, etc.) and how it affects business schools. What can one do and should do to survive and thrive in this context? Different perspectives.
  • Kai Peters, CEO, Ashridge and Chief Academic Officer (Provost), Hult International Business School, UK
  • Ying Zhang, Associate Dean for China Business and Relations, Rotterdam School of Management, Erasmus University, NL
  • Susan Edwards, Executive HR Director and Consultant, UK
18:00 – 18:45 Plenary II
7 Habits of World-Class Networkers
Aim: Evaluation form results say networking is the most valued item by participants when attending a conference, but some can also fear it. In the end, what is networking? This session will explain the use and tips of good networking, putting it in context and making you see it in a different way.
  • Will Kintish, Professional speaker specializing in networking skills, UK
18:45 – 19:30 Ice Breaking Activity
Connecting with your peers having the same job position as you!
An inventive and fun way to get to know the conference participants and connecting (networking opportunity!)
  • Will Kintish, Professional speaker specializing in networking skills, UK
19:30 Walk to Dinner Venue (Playfair Library Hall)
19:45 – 21:45 Drinks and Dinner at the Playfair Library Hall
Old College, South Bridge, Edinburgh, +44 131 651 2189

 

Thursday, 14 April 2016
7:30 – 8:00 Optional Guided Jogging around the Old Town
9:00 Walk from the hotels to the school
09:30 – 9:45 Making the Connections
Aim: making connections and parallels from the Edinburgh's Festivals and the business school world as way of introducing the next sessions.
  • Chairperson: Dil Sidhu, Chief External Officer, Alliance Manchester Business School, UK
9:45 - 10:00 Video Introduction of the Edinburgh Festivals
Aim: short videos presenting the two major Edinburgh Festivals
10:00 – 11:00 Plenary Panel III
What Can Business Schools Learn from the Edinburgh's festivals?
Aim: Understanding how leading brands within Edinburgh’s festivals have re-imagined strategies around international marketing and branding, fundraising, positioning and collaborations with stakeholders. What can Business schools learn from these innovative and lean organisations?
  • Elizabeth Burchell, Head of Marketing and Sponsorship, Edinburgh Festival Fringe, UK
  • Nick Barley, Director, Edinburgh International Book Festival, UK
11:00 – 11:45 Coffee Break
11:45 – 12:45 Discussion Groups
Drawing Parallels For Your Own Job
Aim: Grouping participants with same role/function in schools so they are able to discuss more in depth what other peers with the same responsibilities as them are able to draw as parallels with the Edinburgh Festival and their own work in the business school; identify how these new elements can contribute to surviving or thriving for their business schools; A dynamic exchange is expected.
12:45 – 14:00 Lunch
14:00 – 14:45 Plenary  IV
Street Wisdom: Experiential Learning

Aim: Introduction to Street Wisdom. A powerful, innovative game-changer that uses the streets as an invisible university, enabling participants to find answers to personal or work-related questions. The co-founder of Street Wisdom explains the concept and how business schools can use it to survive and thrive.
  • David Pearl , Creative leader, Director (Pearl Group), Author
14:45 – 16:00 Street Wisdom: Seeking Answers on the Streets of Edinburgh
Aim: Participants think of a question linked to the conference themes that they'd like a fresh answer to and are guided through a series of short exercises designed to 'tune up' the senses on the streets outside the conference venue. They then set off on their own in search of answers, looking for signs and signals from the urban environment and the people they encounter.
16:00 – 16:30 Coffee break
16:30 – 17:15 Plenary V
Sharing the Learning from Street Wisdom
Aim: Gathered back together, participants discuss their experiences on the streets and share the wisdom they've gathered. How will these insights be used effectively in their day-to-day jobs?
  • David Pearl, Creative leader, Director (Pearl Group), Author
17:15 Walk to the hotels
19:30 Walk from the hotels to dinner venue
19:45 Drinks and Dinner at the Scottish National Gallery, The Scottish Café & Restaurant
The Mound, Edinburgh, +44 131 225 1550
23:00 Walk from the Scottish National Gallery to the hotels

 

Friday, 15 April 2016
09:00 Walk from Hotels to School
09:30 – 10:15 Plenary VI
The B-school Challenge: International Marketing Strategies on a tight budget
Aim: Concrete tips to design an international marketing strategy on a tight budget. Understanding that everything is now both local and global and how always thinking digital can extend your reach: (partnerships, how to leverage collaboration to increase international recognition), alumni relations and school's communication/marketing and PR. Tips and suggestions to adapt to this change. What should you do differently and how can you manage when you are limited by your budget?
  • Rachel Maguer, Director of Marketing and Business Development, ESCP Europe, FR
  • Christophe Crabot, College International Manager, College of Business, Law, Education and Social Sciences, Nottingham Trent University, UK
10:15 – 11:15 Discussion Groups
Designing Your Own Digital/International Marketing Strategy to Survive and Thrive
Aim: Grouping participants with different role/function in schools, as an External Relations department would be, with all the point of views to discuss on a new digital/marketing strategy for their school to thrive; A dynamic exchange is expected.
11:15 – 11:45 Coffee Break
11:45 – 12:30 Plenary VII
The Game Plan
More than 11 days of sport, the Glasgow 2014 Commonwealth Games were a once-in-a-generation opportunity as a city and a country embraced one of the world’s greatest sporting events. Research, collaboration and a clear narrative sat at the heart of The Game Plan - the multi-stakeholder charm offensive to create ownership and pride for the event in the hearts and minds of communities, volunteers and businesses. Martin will reveal the key insights that underpinned the drive to ensure public engagement with Scotland’s largest ever sporting-event.
  • Martin Reynolds, Head of Marketing and Advertising, Glasgow 2014 Commonwealth Games, UK
Moderated by Claudia Monteiro, Head of PR, Communications and Events, University of Edinburgh Business School, UK
12:30 – 13:00 Wrap-up and Presentation to Next Year’s Conference
Aim: Conclusions of the chairperson. If asked the question: “I attended this conference, so what?”, what is his answer(s)?
  • Chairperson: Dil Sidhu, Chief External Officer, Alliance Manchester Business School, UK
  • Leslie Joy Taylor, Head, Special Projects, Lee Kong Chian School of Business, Singapore Management University, SG
  • Nellie Duong, Manager (Accreditation), Office of the Dean, Lee Kong Chian School of Business, Singapore Management University, SG
13:00 – 14:00 Buffet Lunch
 

Practical Information

  1. Venue
  2. Contact at University of Edinburgh Business School
  3. Direction to reach Edinburgh or the hotels
  4. Fees and Payment
  5. Accommodation
  6. Tourism
  7. Internet
 
1. Venue

The University of Edinburgh Business School
29 Buccleuch Place
Edinburgh EH8 9JS

 
2. Contact at University of Edinburgh Business SchoolTop

Claudia Monteiro
Head of PR, Communications and Events
29 Buccleuch Place, Edinburgh, EH8 9JS
Tel: +44(0)131 651 5983
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Shona Black
Conference and Events Manager
29 Buccleuch Place, Edinburgh, EH8 9JS
Tel: +44(0)131 651 5981
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

 
3. Direction to reach Edinburgh or the hotelsTop

Airport
Edinburgh Airport is Scotland's busiest airport, and is situated 8 miles from the city centre. More than 40 airlines serve over 100 destinations and 10 million passengers travelled through the airport in 2014.

Airport taxi
From the airport, it will take approximately 30 minutes to transfer to the city centre (depending on the time of day). The cost is approximately £20.

Airport Bus
The Airlink 100 express and the N22 night buses reach Waverley Bridge (near Princess Street) in approximately 30 minutes. They depart every 10 minutes. An adult single fare is £4.50 and a return fare is £7.50.

Edinburgh Trams
Trams offer a frequent and reliable service linking the airport and the city centre (every 8-12 minutes). Average journey time from the airport to the city centre is 35 minutes. An adult single fare is £5 and a return fare is £8.

Trains
Edinburgh Waverley railway station, often simply referred to as Waverley, is the main railway station in the Scottish capital Edinburgh.

From Waverley Station, Motel One is a 5 minute walk and Ten Hill Place and IBIS Edinburgh Central are a 10 minute walk or a few minutes in a taxi (cost approximately £6).

It takes about 10 minutes to walk from each of the hotels to the centrally located, University of Edinburgh Business School; and the School is only a 10 minute walk from Edinburgh Castle and the Royal Mile, and 15 minutes from Princes Street.

Local buses
Buses from Princes Street to the Business School (nos. 30 and 33) are frequent. Single tickets on buses are £1.50 and a day ticket is £4.00. You should have the exact money as they do not provide change.

More information can be found here

Airlink Bus timetable

Edinburgh Trams timetable

 
4. Fees and payment (20% VAT NOT included)Top

 

  • EARLY BIRD UNTIL 15 December 2015
    • 770€ FULL members of EFMD
    • 920€ AFFILIATED members of EFMD
    • 1070€ non members of EFMD
  • NORMAL FEE UNTIL 15 March 2016
    • 970€ FULL members of EFMD
    • 1120€ AFFILIATED members of EFMD
    • 1320€ non members of EFMD
  • LATE FEE AFTER 15 March 2016 (payment by credit card ONLY, after 15 March 2016)
    • 1070€ FULL members of EFMD
    • 1220€ AFFILIATED members of EFMDD
    • 1470€ non members of EFMD

 

INDIVIDUAL CANCELLATION POLICY: Cancellations must be confirmed in writing. If MCI EFMD Registration and Housing Office receives notice of your withdrawal before 15 March 2016, a cancellation administrative fee of 75€ will be charged. Thereafter, we regret that we are unable to refund any fees. However, in such cases substitutes are welcome at no extra cost as long as EFMD receives notification of the name, title and address of the substitute.
Please note that the list of participants is printed 10 working days before the event (on 30 March 2016). If you register after that date your contact details will not be included in the list.

Also note that if we haven't received your payment (or proof of payment) before the list is printed (on 30 March 2016), your contact details will not be included in that list.

 
5. AccommodationTop

We have selected 3 conference hotels for you in Edinburgh; all 3 are at walking distance from the conference venue:

8 minutes walking (0,4 miles or 650 meters)
Ten Hill Place Hotel
Prices through EFMD registration: 105£/single incl. breakfast
Please process your own booking by sending an email at This email address is being protected from spambots. You need JavaScript enabled to view it. or calling at +44 (0) 131 662 2080 and quote the code: EFMD120416 in order to access the rate and terms of the group. 
You have until 1st March 2016 the latest. After this date, reservations will be processed upon availability and the discounted rate may not apply.

This modern and contemporary 4 star hotel in central Edinburgh is owned by The Royal College of Surgeons of Edinburgh and all their profits help train surgeons all over the world.
The hotel feature free WiFi, TVs, and tea and coffee making equipment. Upgraded rooms have views of Arthur's Seat or Salisbury Crags, plus minifridges and exercise bikes.
A restaurant offers a cooked breakfast as well as Scottish classics for dinner. There's also a colourful wine bar serving lighter options.

11 minutes (0,6 miles or 965 meters)
Ibis Edinburgh Centre South Bridge
Prices through EFMD registration: 75£/single incl. breakfast
Please process your own booking by sending an email at This email address is being protected from spambots. You need JavaScript enabled to view it. or calling at +44 (0) 131 2920000 and quote the following reference: 8484B00127 - EFMD External Relations Conference (IBIS Edinburgh Centre South Bridge) in order to access the rate and terms of the group. 
You have until 1st March 2016 the latest. After this date, reservations will be processed upon availability and the discounted rate may not apply.

Set 0.6 km from both Edinburgh Waverly train station and the Royal Mile, the main historical route through town, this contemporary hotel offers relaxed rooms featuring free Wi-Fi, flat-screen TVs and work desks. They also come with tea and coffee making facilities. Pets are permitted for a fee.
There's a casual, international restaurant, as well as a laid-back bar and lounge area. Other amenities include a business centre.

16 minutes (0,8 miles or 1,2 km)
Motel One – Royal
Prices through EFMD registration: 86,35£/single incl. breakfast
Please process your own booking by sending an email at This email address is being protected from spambots. You need JavaScript enabled to view it. or calling at +44 (0)131 220 0730 and quote the code: EFMD in order to access the rate and terms of the group. 
You have until 1st March 2016 the latest. After this date, reservations will be processed upon availability and the discounted rate may not apply

This hip budget hotel in Old Town is a 4-minute walk from Edinburgh Waverley station. The contemporary rooms come with free Wi-Fi, flat-screen TVs and desks. They also include en suite bathrooms with rainfall showerheads.
A breakfast buffet is offered for a surcharge and there's also a sleek bar and lounge.

 
6. TourismTop

The Visit Scotland tourist information office can be found above Waverley Station at number 3 Princes Street, in the centre of the city.

Tourist information

 
7. InternetTop

Edinburgh Airport
BBC weather forecast for Edinburgh

Public Transport

Taxi Companies Maps