Event

2015 EFMD Executive Development Conference

Hosted by: UPF Barcelona School of Management

The event will start on: 14 Oct 15 16:00
And will end on: 16 Oct 15 13:30

Location: Barcelona, Spain
Contact:
delphine.hauspy@efmd.org

 

Theme
Learn to Transform in Unpredictable Times

Target Group
This conference is aimed at the professionals in the Executive Development sector, namely the business schools / alternative provider of executive education (executive development centres, consultants, network providers) as well as the clients (companies).

Contact
For Logistic Questions (registration, invoice, hotels):
MCI
T +32 2 789 2300
E This email address is being protected from spambots. You need JavaScript enabled to view it.

Please note that for this conference EFMD has changed the hotel booking procedure. Indeed, hotel booking prices and general conditions (cancellation conditions, etc.) are much better on an individual bases and as there are many hotels in the vicinity (walking distance) of the Barcelona School of Management, Universitat Pompeu Fabra, so we thought this would be easier and better for everyone.

 

More Information

Programme

Wednesday, 14 October 2015
17:00 – 18:00 Registration at Barcelona School of Management – Universitat Pompeu Fabra & Cocktail
18:00 – 19:30 Networking Activity
Aim: Getting to know your peers in an inventive and fun way.
19:30 – 21:00 Welcome Dinner at the School
21:00 Walk to Different Hotels

 

Thursday, 15 October 2015
08:30 – 08:45 Walk from the Different Hotels to School
08:15 – 09:00 Registration at Barcelona School of Management – Universitat Pompeu Fabra
09:00 – 09:15 Welcome
09:15 – 09:30 Opening Remarks
Aim: Expectations for the next days, run through the logic of the programme.
  • Chairperson: Mario Alvarez, Director of Corporate Solutions and International Business, Universitat Pompeu Fabra Barcelona School of Management, ES
09:30 – 10:30 Plenary I
Transformation in Business
Aim: Understanding the framework of what transformation implies, the role and impact of people, as well as sharing insights about a transformation process from a client’s perspective.
  • Oriol Amat, Professor of Financial Economics and Accounting of Pompeu Fabra University and Director of the Master's Degree in Accounting and Finance of the Barcelona School of Management (UPF), ES
  • Teresa Manobens, Head of Global Talent Management and Corporate University, Gas Natural Fenosa, ES
  • Joan Pere Salom, Director Human Capital Advisory Services in the CABA (Catalonia, Aragon, La Rioja, Balearic Islands and Andorra) region, Deloitte, ES
10:30 – 11:00 Coffee Break
11:00 – 12:45 World Café
Aim: Participants, in smaller groups, will discuss and exchange experiences on the theme of people/organisation/business transformations integrating all that was presented in the previous session; what are the key aspects of a transformation project? How can you deal with uncertainty? How can new approaches of learning help support a transformation? Participants will discuss the role that executive education can play and share their experience and best practices in this field with peers.
12:45 – 14:00 Lunch on Campus
14:00 – 16:00 Market Place
EiP – Excellence in Practice Awards Gold
case presentations
Aim: as a vernissage, this session will exhibit the best 2015 EiP – Excellence in Practice Gold case winners! Participants will be able to go from one to the other and ask their questions to the presenters live. A lively session where participants will share knowledge and experiences that will be captured and elaborated further in the next session.
  Category: Talent Development
Cisco & LIW
“Engineers lead the transformation of a Fortune 100 IT company"
  Category: Executive Development
Royal Mail Group & Saïd Business School, University of Oxford
“Delivering one of the Biggest Industrial Transformations in UK History”
  • Donna McGrath, Executive Development Manager, Royal Mail Group, UK
  • Jane Smith, Head of Management & Leadership Development for Commercial and Professional Functions, Royal Mail Group, UK
  • Louise Watts, Business Development Director, Saïd Business School, University of Oxford, UK
  Category: Organisational Development
National Institute for Health Research (NIHR), NHS Trusts & Ashridge Business School
“Faster and Easier Clinical Research: Developing a Thriving National Community of NHS R&D Directors and Managers”
  • Kate Blake, Director of R&D Strategy, Guy's & St Thomas' NHS Foundation Trust, UK
  • Philip Glanfield, Organisation Consultant and Coach, Ashridge Business School, UK
  Category: Professional Development
COWI & Mannaz
“Rebuilding Profitability”
16:00 – 16:30 Coffee Break
16:30 – 17:00 Sense Making
Aim: Participants will gather in small groups to be able to share with peers what they learned and identified in terms of “transformation” from the partnerships represented in the Gold EiP winning cases they’ve just listened to. The outcome of these discussions will be used as questions basis for the next session panel.
17:00 – 18:00 Panel Discussion
Learning and Conclusions
Aim: Informal discussion set as a TV debate where EiP SILVER case winners will draw conclusions and learning from the day and share with the group their view on how these contributed to understanding/working with the concept of transformation; what are the remaining barriers we need to overcome, what have we learned, etc.
  • Vanessa Bateson, Global Head Leadership Development, HSBC Holdings plc, UK
  • Amanda Martin, Principal Consultant Learning Impact, Melbourne Business School-Mt Eliza Executive Education, AUS
  • Adolfo Martini, Director Europe, L’Oréal HR Learning Europe, FR
  • David Midgley, Professor of Marketing, INSEAD, FR
  • Moderated by Jan Ginneberge, Associate Director, Corporate Services, EFMD
18:00 Walk Back to Hotels
19:45 Bus from the School to the Dinner Venue Sant Pau Art Nouveau Site
Sant Antoni Maria Claret street, 167, 08025 Barcelona
20:00 Dinner and EiP – Excellence in Practice Award Ceremony
22:30 Bus Back to School

 

Friday, 16 October 2015
08:30 – 08:45 Walk from the Different Hotels to School
09:00 – 09:15 Plenary II
Innovation and Transformation
Aim: Understanding what implications transformation driven by innovation can have on employees.
  • Jeaninne Horowitz Gassol, part-time adjunct professor, Department of Economics & Business, Universitat Pompeu Fabra, ES
09:15 – 10:30 Plenary III
Innovation and Transformation – Concrete Examples
Aim: Exploring three real-life company examples of transformation driven by innovation and understanding the barriers they faced in the process.
Moderated by Jeaninne Horowitz Gassol, part-time adjunct professor, Department of Economics & Business, Universitat Pompeu Fabra, ES
10:30 – 11:00 Coffee Break
11:00 – 12:00 Bringing Back the Learning
Aim: discussion in small groups, trying to identify how executive development professionals can help companies undergoing such a transition, focusing more precisely on the human aspect. Sharing best practices. At the end of the group discussion, each participant will have the opportunity to put his/her learning on post-its and stick them on a wall of learning in order to realise what you have learned as an individual.
12:00 – 12:45 Collective Debriefing and Concluding Remarks
Aim: participants will have the chance to express their perspective on the entire conference.
  • Chairperson: Mario Alvarez, Director of Corporate Solutions and International Business, Universitat Pompeu Fabra Barcelona School of Management, ES
  • Daniel Serra, Dean, Barcelona School of Management, Universitat Pompeu Fabra, ES
12:45 – 13:00 Presentation of Next Year’s Venue
13:00 Lunch on Campus

 

Practical Information

  1. Venue
  2. Contact
  3. Transportation
  4. Fees and Payment
  5. Accommodation
  6. Tourism
  7. Links
 
1. Venue

UPF Barcelona School of Management
Ciutadella Campus
Ramón Trias Fargas, 25 - 27, 08005 Barcelona
http://www.barcelonaschoolofmanagement.upf.edu/en/our-campuses/ciutadella-campus

 
2. Contact at Barcelona School of ManagementTop

Cristina Torralbo
Programs Manager
c/ Balmes 132-134, 08008 Barcelona
Tel: +34 93 5421844
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

 
3. TransportationTop

Direction to reach Barcelona or the school area (since hotels will be in the area) http://www.upf.edu/barcelona/en/info_practica/index.html

By Plane
Barcelona has an international airport known as El Prat , with two terminals: T1 and T2. The terminals are connected by shuttle buses running every 8 minutes. The airport is located 18 km south of the city. More than a hundred airlines connect the city with 200 destinations worldwide. If you arrive by plane, there are several ways of getting from the airport to the city:

  • Aerobús . Bus service rapidly connecting the two terminals with downtown Barcelona (25-35 minutes), end stop Plaça Catalunya. The Aerobús' T1 line serves terminal T1 while the A2 line serves terminal T2. It runs every day from 5:30 am to 1:00 am.
  • Train . Line R-2 Nord (R-2 North), of the Catalan Regional Railway - Rodalies de Catalunya - connects terminal T2 with Sants, Barcelona's central station (19 minutes), Passeig de Gràcia (26 minutes) and Clot-Aragó (30 minutes). It runs every day from 6:00 am to 11:30 pm.
  • Taxi Cab . There is always a large fleet of taxi cabs available at the airport at any time, at either of the two terminals. Taxis charge an additional fee for airport service and for every suitcase transported.
At approximately 100 kilometres from Barcelona are the Girona-Costa Brava and Reus airports, out of which certain low-cost airlines run.

By Train or Car
The city of Barcelona is well-connected with the rest of the Iberian Peninsula and the rest of Europe through road and railway networks.
  • Road: If you're coming by private vehicle, you can find all the information on the state of the roads at the Servei Català de Trànsit (Catalan Transit Service) or the Dirección General de Tráfico (Spanish Traffic Authority). There are also many coach lines regularly connecting Barcelona. Barcelona's main bus station is Barcelona Nord (Estació del Nord). There is a smaller bus station, the Fabra i Puig Station , as well as a few lines running out of the Sants central train station.
  • Railway lines: Renfe (Spanish Railway)
Reaching the Ciutadella Campus METRO Line 4 CIUTADELLA - VILA OLÍMPICA
TRAM Line T4, T5 WELLINGTON and CIUTADELLA-VILA OLÍMPICA
BUS V27, V21, H16, 92, 36

How to get here: BarcelonaGuia and Google Maps

 

 
4. Fees and paymentTop

Provider representatives (Business Schools, Executive Development Centers, Consultants)

  • EARLY BIRD UNTIL 13 May 2015
    • 675€ (+Spanish VAT*) Full Members of EFMD
    • 825€ (+Spanish VAT *) Affiliated Members of EFMD
    • 975€ (+Spanish VAT *) Non Members of EFMD
  • NORMAL FEE UNTIL 14 September 2015
    • 875€ (+Spanish VAT *) Full Members of EFMD
    • 1075€ (+Spanish VAT *) Affiliated Members of EFMD
    • 1225€ (+Spanish VAT *) Non Members of EFMD
  • LATE FEE AFTER 14 September 2015 (payment by credit card ONLY)
    • 975€ (+Spanish VAT *) Full Members of EFMD
    • 1225€ (+Spanish VAT *) Affiliated Members of EFMD
    • 1375€ (+Spanish VAT *) Non Members of EFMD

Company representatives

  • 350€ (+Spanish VAT) EFMD Members or provider representative accompanying client
  • 500€ (+Spanish VAT) EFMD Non Members

INDIVIDUAL CANCELLATION POLICY: 14 September 2015
Cancellations must be confirmed in writing. If MCI EFMD Registration and Housing Office receives notice of your withdrawal before 14 September 2015, a cancellation administrative fee of 75€ (+% Spanish VAT*) will be charged. Thereafter, we regret that we are unable to refund any fees. However, in such cases substitutes are welcome at no extra cost as long as EFMD receives notification of the name, title and address of the substitute.

Please note that the list of participants is printed 10 working days before the event (on 29 September 2015). If you register after that date your contact details will not be included in the list.

Also note that if we haven't received your payment (or proof of payment) before the list is printed (on 29 September 2015), your contact details will not be included in that list.

 
5. AccommodationTop

Please note that exceptionally for this conference EFMD has changed the hotel booking procedure. Indeed, hotel booking prices and general conditions (cancellation conditions, etc.) are much better on an individual bases and as there are many hotels in the vicinity (walking distance) of the UPF Barcelona School of Management, Ciutadella Campus, we thought this would be easier and better for everyone.

 
6. TourismTop

http://www.barcelonaturisme.com/
http://www.upf.edu/barcelona

 
7. LinksTop
  • airport(s)

  • Weather in Barcelona (English link)

  • Transportation (train schedules website, subway, buses, etc.)
    • Metropolitan Transport of Barcelona (TMB) : TMB is the company that manages the public transport for the metropolitan area of Barcelona. Public transport includes the bus, metro and railway (Ferrocarriles de la Generalitat de Cataluña) networks. You can use the tickets you buy at any TMB outlets to travel on any of these modes of transport. TMB has a smartphone application called “TMB Virtual” so that users can find the quickest public transport route to get to their destination
    • Renfe : Renfe is the public business that manages the Spanish railways. The cost of train tickets varies according to destination and type of train ticket. With Renfe you can enjoy a student discount if you are under 26 and have a Carné Joven (youth card) issued by La Caixa.
    • Taxis : Taxis in Barcelona are more accessible than in other European cities. A 10-15 minute trip costs approximately €10. Official taxis are black and yellow. You can hail them on the street or order one by telephone. They work using a meter.

  • Map of the city
    The website of Barcelona City Council can be helpful for finding the best way to get around Barcelona. Under the “The City” menu you will find very useful information on how to get around Barcelona.

  • Map of the campus