2015 EFMD Conference for Deans & Directors General

Hosted by: ESADE

The event will start on: 29 Jan 15 13:00
And will end on: 30 Jan 15 21:30

Location: Barcelona, Spain

Target Group
A meeting by invitation only, for those with chief executive (top management) responsibility and authority in EFMD member business schools and centres. Directors of non-member schools can be invited at the discretion of the organisers.

For Logistic Questions (registration, invoice):
T +32 2 789 2300
This email address is being protected from spambots. You need JavaScript enabled to view it.

EFMD thanks GMAC for their kind sponsorship of this event!



More Information


Thursday, 29 January 2015
08:30 – 10:00 Pre-Conference Session: Global Responsibility Breakfast(venue: Hilton Hotel "Les Corts" room)
Registered attendees of the 2015 EFMD Conference for Deans & Directors General are invited to a breakfast event hosted by the Globally Responsible Leadership Initiative. Panelists will share their perspectives on how the ecosystem of responsible management education initiatives and developments are likely to evolve.
  • Alfons Sauquet, Chair, The Academy of Business in Society and Global Dean, ESADE, ES
  • Dan LeClair, Chair, PRME and Chief Operating Officer, AACSB International, USA
  • Howard Thomas, Former Dean of Lee Kong Chian School of Business and LKCSB Chair in Strategic Management, Singapore Management University, SG
  • Sue Cox, EFMD Vice-President and Dean of Faculty, Lancaster University Management School, UK
Moderated by John North, Managing Director the Globally Responsible Leadership Initiative.
Please note that space is limited for this session. Please confirm your attendance by emailing This email address is being protected from spambots. You need JavaScript enabled to view it. no later than 23 January.
10:15 Buses from Princesa Sofia & Hilton Hotels to ESADE
10:30 – 14:00 Registration
11:00 – 12:30 Session: EFMD Quality Services Annual Meeting
The EFMD Quality Services Team will report during a plenary session on the current status and the latest developments of EFMD accreditations. Through this session, Deans and Directors will also learn about the future objectives of the EFMD accreditations.

It should be noted that this is not a standard accreditation seminar; explanations on Standards & Criteria or processes are NOT the main objective of this session.

12:30 – 13:00 Optional Newcomers’ Session
EFMD and its Deans & Directors General steering committee will bring newcomers up to speed with what this EFMD network has been trying to achieve in the last few years. The session will also introduce the different ingredients we use during the meeting and will explain how we reached this recipe. Through this special session, newcomers will get a first opportunity to network with the members of the committee as well as with new participants of the conference.
  • Robin Mason, Dean,  University of Exeter Business School, UK
  • Peter Moizer, Dean, Leeds University Business School, University of Leeds, UK

Moderated by Nadine Burquel, Director, Business School Services, EFMD

12:30 – 14:00 Welcome Lunch Buffet
14:00 – 14:15 Welcome Chairperson: Peter Moizer, Dean, Leeds University Business School, University of Leeds, UK
14:15 – 14:45 EFMD Update
14:45 – 15:00 Business Education 2020 - Where Deans and Directors General See the Future?
Aim: 180 Deans and Directors General took part in a study of future trends in business education with a particular focus on: technology, degree and non-degree offers, business needs, course content, product innovation and key challenges. The key findings from the study, run by CarringtonCrisp for EFMD and ACCA, will be presented in this session.
15:00 – 16:00 Plenary I
Trends in Higher Education
Aim: Understanding what are the mega-trends in education. How is the Higher Education landscape changing? What role is the EU Commission playing and what role can business schools play? Are business schools doing enough?
16:00 – 16:30 Coffee Break
16:30 – 18:00 Plenary II – Discussion Panel
What’s Next for Management Education
Aim: Reflections on what is done in different regions of the world in relation to the current world situation. What are the opportunities for business schools to play a role in the changing landscape? What are the expectations from the authorities in different world regions and what are specific ways of business school involvement that are relevant for different regions in the world? Provoking questions and discussion.
Opening statements:
  • Andrew Hill, Associate Editor and Management Editor, Financial Times, UK
  • Sangeet Chowfla , President and Chief Executive Officer, GMAC - Graduate Management Admission Council®, US
  • Raj Dhankar, Vice Chancellor, Ansal University, IN
  • Manola Sanchez, Dean School of Business, Universidad Adolfo Ibañez, CL
  • Mohammed Seid, Chairman of Department of Management, College of Business and Economics of Addis Ababa University, ET
  • Zita Zoltay-Paprika, Dean, Faculty of Business Administration, Corvinus University of Budapest, HU
Moderated by Johan Roos, Dean and Managing Director, Jönköping International Business School, SE
18:00 Bus Transfer from ESADE to Princesa Sofia Hotel
19:00 Welcome Drinks & Dinner in Princesa Sofia Hotel


Friday, 30 January 2015
08:30 Buses from Princesa Sofia & Hilton Hotels to ESADE
09:00 – 10:30 Plenary III – Panel Discussion
Reverse Globalisation – a business perspective
Aim: Discussing internationalisation in a different light. New trends in globalisation and on how the world is perceived from various points of views.
  • Javier Solana, President of ESADE Center for Global Economy and Geopolitics, Former European Union High Representative for the Common Foreign and Security Policy and Former Secretary General of NATO
  • Joaquin Almunia, Ex Vice President and Commissioner responsible for competition, European Commission

Moderated by Alfons Sauquet, Global Dean, ESADE, ES

10:30 – 11:00 Coffee Break
11:00 – 12:30 Working Groups Series A
Are we being responsive to the world, to companies? The “WHY” and “HOW”
  A1. Corporate Relations in International Education
Aim: Discussing Deans’ own experience with students’ placement globally; what skills should business schools provide students for them to succeed, what are the barriers for international placements and internships, what are ways to make it work, etc. Concrete examples.
  A2. Developing Global Mind sets
Aim: Discussing and exchanging with Deans about ways to develop students’ global mind sets (alliances, dual degrees, student exchanges, etc).
Moderated by Robin Mason, Dean,  University of Exeter Business School, UK
  A3. Branding and New Markets
Aim: Open discussion about how you are able to attract students using your brand “only”; opening campuses abroad (new markets) and still being successful thanks to your strong brand back home. Concrete examples.
  • Martin Binks, Dean, Nottingham University Business School, UK
  A4. International Research Collaboration
Aim: Discussing and exchanging with Deans’ about their own experience with international research collaboration. How can you enhance research and innovation capacities? Are international research partnerships possible and what are the challenges of these international research collaborations? What are the faculty drivers? A5. What is the Impact of BSIS?
Aim: Analysing the Impact of a Business School: Q&A on BSIS (Business School Impact Survey)
  A6. Higher Education in Cuba
Aim: Discussing and exchanging with Deans’ about Cuba the country, its evolution and its challenges in terms of higher education.
  • Clara Mariela Columbié Santana, Adviser to the Minister of Higher Education of the Republic of Cuba and Associate Professor of the Universidad de la Habana, CU
  • María Irene Balbín Arias, Rector and full Professor of the Universidad Agraria de La Habana (UNAH), CU
  • Marcia Esther Noda Hernández, Director of Evaluation of the Ministry of Higher Education of the Republic of Cuba, Executive Secretary of the National Accreditation Board and full Professor at the Universidad de Holguín, CU
Moderated by Christophe Terrasse, Director, Projects Unit, EFMD
12:30 – 14:00 Lunch
14:00 – 14:45 Plenary IV
The Business Education JAM
Aim: Painting the big picture of some of the key themes arising from last October's first time ever JAM.
  • Howard Thomas, Former Dean of Lee Kong Chian School of Business and LKCSB Chair in Strategic Management, Singapore Management University, SG
14:45 – 16:00 Working Groups Series B
  B1. Enhancing the Quality of Business Schools - Round Table
Aim: Open discussion about the different types of external assessments available on the market for business schools (accreditations, rankings, research assessment exercise, etc.). Question of quality vs. quantity; what is the right amount and type of assessment business schools need in order to enhance the quality of what they are doing? Is there a risk of increased homogenisation with accreditation systems and therefore decrease of innovation/diversity? Exchange your experience and views with other Deans. NB. Discussion more on the outcome rather than the process.
  • Michael Osbaldeston, Director, Quality Services, EFMD
  • Ivan Bofarull, Director, Global Strategic Initiatives, ESADE Business School, ES
  • Robina Xavier, Executive Dean, QUT - Queensland University of Technology, QUT Business School, AU
Moderated by Peter Moizer, Dean, Leeds University Business School, University of Leeds, UK
  B2. Is Being a Dean Good for your Career?
Aim: Open discussion about why become a Dean; What has your position as dean meant for your career? What do you see as future career opportunities after stepping down as a dean? What is the impact of being either elected or appointed on future career options? Are there more opportunities for staying a dean by changing institution in the US than in Europe?
  • Frank Horwitz, Former Director & Director, MSc in International HR Management, Cranfield School of Management, UK
  B3. Collegiality vs. Management: How to Manage Faculty?
Aim: Open discussion about the Dean’s role and attitude to adopt towards their faculty. What are the advantages of collegiality vs. management? Exchange your experience and views with other Deans.
Moderated by Per Cramér, Dean, School of Business, Economics and Law, University of Gothenburg, SE
  B4. Do Business Schools Belong in Universities?
Aim: Discussion on advantages and challenges linked to being part of a university: What are the financial implications? What are the opportunities (e.g. easier to develop multi- or cross-disciplinary activities)? Moderated by Ramón Noguera, Academic Director, EADA - Escuela de Alta Dirección y Administración, ES
  B5. What is Good Practice in Risk Management by Business Schools?
Aim: Discussing the draft version of the EFMD "Good Practice Guide" for risk management of business schools.
  • Ana Paula Serra, Vice-Dean & Head of Executive Education, Porto Business School, Portugal
  • Ulrich Hommel, Senior Advisor, Quality Services, EFMD
  • Gianluca Spina, MIP President, MIP Politecnico di Milano School of Management, IT
16:00 – 16:30 Coffee Break
16:30 – 17:30 Plenary V
How Much of a School is Left in a Business School?

Aim: Understanding the contrast between leading a school based on academic values such as collegiality rather than as a CEO. What is concretely different when you are leading a business school compared to a university? (Academic values, accreditations, governance model, etc.) This is a process of continued improvement; the value of academic values (freedom, integrity, etc.).
17:30 – 17:45 Conclusion Session
Chairperson: Peter Moizer, Dean, Leeds University Business School, University of Leeds, UK  
17:45 – 18:00 Presentation of Next Year’s Venue
  • Zita Zoltay-Paprika, Dean, Faculty of Business Administration, Corvinus University of Budapest, HU   
18:00 Buses back to Princesa Sofia & Hilton Hotels
19:15 Buses from Princesa Sofia & Hilton Hotels to Dinner venue
20:00 Dinner in La Llotja de Mar
22:30 Buses back to Princesa Sofia & Hilton Hotels

Practical Information

  1. Venue
  2. Contact at the school
  3. Transportation
  4. Fees and Payment
  5. Tourism
  6. Links
1. Venue

Av. de Pedralbes, 60-62
08034 Barcelona

2. Contact at the schoolTop

Please send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. for any logistical question about the school or Barcelona

3. Direction to reach Barcelona or the hotelsTop

Princesa Sofia & Hilton Barcelona
Link to map

The ESADE Barcelona Campus, covering a total of 29,475 m², is located in Pedralbes, one of the city's most attractive residential neighbourhoods, just off the Avenida Diagonal and close to Barcelona's main university area. It is within a stone's throw of the Pedralbes Monastery, home to the Thyssen-Bornemisza art collection, and the Royal Palace of Pedralbes. The Campus is surrounded by parks and gardens and features all the resources and services essential for university life.

ESADE is just a fifteen-minute drive from Barcelona Airport. From both the city centre and the suburbs, the area is easily accessible by car and public transport.

Several bus routes stop near ESADE, including the 22, 64, 78, 63 y 75.

The nearest underground station is María Cristina (line 3), around 500 metres from ESADE.
The underground operates long hours:

Sunday to Thursday: starts at 5am until 12pm

Fridays: starts at 5 until 2am

Saturdays: starts at 5am and goes on all night

There is also a vast network of night buses that can take you to your destination if you miss the last underground!
For more travelling information

FGC railway
The closest FGC station is Reina Elisenda, just 250 metres from ESADE.

Bus service between terminal T1 or T2 and Barcelona city centre.
Frequency: every 5 minutes at peak times, every day of the year.
Estimated travel time: 35 minutes to Plaça Catalunya.
Single ticket: 5.90 € Return ticket: 10.20 €

The local train service connects the airport to Barcelona and other towns in Catalonia. Frequency: every 30 minutes.
Estimated travel time: 22 minutes to Barcelona - Sants, 27 minutes to Barcelona - Passeig de Gràcia.
Single ticket: 4.10 €

There are taxi ranks opposite the arrivals areas of terminal T1, the Barcelona-Madrid shuttle, and terminals T2 A and T2 B. Fares to the airport include a supplement of 3.10 euros. One small suitcase or bag can be carried for free; larger items will incur a 1€ charge.

Price: around 25 €

You will see many red and white bicycles in the city with ‘Bicing’ written on them. These are bicycles ‘to go’ but they are unfortunately only available for residents. Should you wish to hire a bicycle for your stay, you will find many places all over the city.

4. Fees and paymentTop
  • EARLY BIRD UNTIL 26 September 2014
    • 995€ (+21% Spanish VAT) FULL members of EFMD
    • 1145€ (+21% Spanish VAT) AFFILIATED members of EFMD
    • 1295€ (+21% Spanish VAT) non members of EFMD
  • NORMAL FEE UNTIL 12 December 2014
    • 1120€ (+21% Spanish VAT) FULL members of EFMD
    • 1270€ (+21% Spanish VAT) AFFILIATED members of EFMD
    • 1420€ (+21% Spanish VAT) non members of EFMD
  • LATE FEE AFTER 12 December 2014 (payment by credit card ONLY)
    • 1245€ (+21% Spanish VAT) FULL members of EFMD
    • 1395€ (+21% Spanish VAT) AFFILIATED members of EFMD
    • 1545€ (+21% Spanish VAT) non members of EFMD

Cancellations must be confirmed in writing. If MCI EFMD Conference Secretariat receives notice of your withdrawal before 9 January 2015, a cancellation administrative fee of 75€ (+21% Spanish VAT) will be charged. Thereafter, we regret that we are unable to refund any fees.
Please note that the list of participants is printed 10 working days before the event (on 14 January 2015). If you register after that date your contact details will not be included in the list.
Also note that if we haven't received your payment (or proof of payment) before the list is printed (on 14 January 2015), your contact details will not be included in that list.

5. TourismTop

We have provided several websites below to help 2015 EFMD Conference for Deans & Directors General attendees conduct their own research on Barcelona and its surroundings areas. Each site will contain pictures, ideas, links, and resources that will help you plan your visit.
The City of Barcelona
Barcelona Convention Bureau
Barcelona Tourism 
Catalonia Tourism

6. InternetTop

Weather in Barcelona
There are basically four seasons in Barcelona: cool autumn, cold winter, perfect spring and really hot summer. At the end of November the weather starts to get cold, with temperatures that go from 8° to 16° average. However, the sun comes out regularly and there are a few days in the winter when temperatures can rise above average, so be prepared! We recommend attendees bring warm clothes and sunglasses.

Most restaurants open from 1pm to 4pm, and from 8pm until 11pm. Spanish people usually have lunch between 2 and 3:30pm and dinner between 9 and 10:30pm. Some restaurants close on Mondays.

Business hours
Shops have long opening hours, from 10am to 2pm and from 4.30 to 8 or 8.30pm. In Barcelona city centre, most shops don’t close at lunchtime and large shopping centres and department stores open until 10pm in the summer. Some shops in areas considered to be tourist attractions stay open longer as well, such as Maremagnum, where many shops are open until 11pm.

Winter recommendations
As the weather can be cold and rainy, it is important to come prepared, with warm clothes and an umbrella. Temperatures do not go very low (average temperatures go from 8° to 16° average). Bear in mind that Barcelona is a Mediterranean city, and even though it will be winter, there can be quite sunny days, so bring sunglasses too.