Latest Insights into the Demand for MBA and Masters around the Globe

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GMAC appl coverNearly 650 graduate management programs contributed data to GMAC’s 16th annual assessment of key application trends.

The 2015 Application Trends Survey Report features data and analysis of year-on-year application volume trends, applicant pool composition, targeted candidate outreach, tuition assistance, and employer funding.

The report also features findings on several all-new survey topics:
  • The “ideal” business school candidate—Respondents describe the candidate who would be an ideal fit for their program.
  • The average weight of admissions criteria in decision-making process—Respondents identify which admissions criteria are most important in their admissions decisions.
  • The impact of tuition on student demand—Analysis of the relationship between a program’s tuition costs and its year-on-year change in application volume.
The 2015 Application Trends Survey Report features data from 641 programs at 306 business schools worldwide. GMAC conducted the survey from mid-June to mid-July 2015. Programs represented in the survey findings are located in 35 countries around the globe.

Other key findings include:
  • Globally, the majority of full-time MBA programs, both two-year and one-year formats, report increases in application volume compared with last year and 10 years ago.
  • In the domestic market for US-based, full-time two-year MBA programs, a majority (59%) report year-on-year domestic application growth— a level not attained since 2010.
  • GMAC appl chartA greater share of online and flexible MBA programs report year-on-year application volume growth compared with part-time and executive MBA programs, which are on par with last year.
  • A majority of master’s programs in Finance, Management, and Marketing and Communications report application volume increases this year compared with 2014; however, just 40 percent of Master of Accounting programs report increased volume versus 47 percent that saw declines.
  • European-based full-time one-year MBA programs rebounded in 2015 after two years of stagnant volume. The majority (67 percent) report year-on-year application volume growth, compared with 38 percent reporting the same the last two years. This uptick can be attributed largely to increased demand from international applicants (63 percent of programs report increases compared with last year).
  • For the Asia-Pacific region, full-time two-year MBA programs are performing exceedingly well -- 90 percent report increases in volume. Sixty percent of full-time one-year MBA programs, on the other hand, report decreases in volume. These Asia-Pacific programs are unique within the full-time MBA market in that the majority of applicants are coming from within the region.

For more details and detailed charts, please download the 36-page report in pdf format: it has chapters on: Trends for MBA programs; Trends for specialised master’s programs; Applicant profile; Recruitment and candidate outreach.

You can also view the infographic or consult the GMAC News Center for more details.

15 ConfMastersPlease also check out the  2015 EFMD Conference on Master Programmes. This event takes place on 9-11 December 2015 in Lisbon, Portugal, hosted by
Católica Lisbon School of Business & Economics, under the theme “Master Programmes: Bridging New Markets” Please do consult the event webpage for all details, or directly go here to register.