What is sustainability?

Sustainability and how it applies to every business

Applying Sustainability in Business: Two Major Rules

Walking the Walk…

"The United Nations (UN) has set a goal of becoming climate neutral and environmentally sustainable. We call this initiative ‘Greening the Blue’. We heard about the Sustainable Business programme, downloaded the materials from the EFMD website, and asked Jonathan Scott and Walter Stahel to conduct a training session for UNFPA staff at UN City in Copenhagen, where 42 UNFPA staff members had the opportunity to learn about the principles of sustainability and how waste reduction and circular economics (resource-life extension) helps our suppliers while at the same time achieving the goals of the UN. As an introductory text, The Sustainable Business offers us real examples from well-known companies and emphasises the financial benefits of being sustainable. And the attractiveness of the workbook programme lies in its self-implementation methodology and a results-orientated focus on efficiency and profitability for our suppliers."
Morten Sorensen, Deputy Chief, Procurement Service Branch, United Nations Population Fund

UN Photo
Yueda Forum "The Jiangsu Yueda Group is one of China's key state-owned enterprises.  We came upon 'The Sustainable Business' book and workbooks, met with the authors (who conducted a seminar with us), and have now recommended that these materials be used as a practical action-guide in our company and its subsidiaries.  Clearly, eliminating waste and extending the profit-life of resources are the core components of how business must be conducted in the future.  'The Sustainable Business' is a great source of significant value, both practical and profound and worthy of reading in every business and industrial zone that wants to increase its chances of profitability in a world that continuously faces many challenges."
Judy Yong Shao, Vice Chairman and President, Yueda Group; Deputy, 11th National Party Congress, People's Republic of China 

 "The Sustainable Business’ is the operational guide for the sustainable development of our company, not least because it summarises the abstract concept of ‘sustainable development’ into two forms of application – waste elimination and resource-life extension – and lays out a clear path to their achievement."
Mahindra Tractor Co Ltd, Yancheng Economic Development Zone,

The Sustainable Business & The Entrepreneur's Guide to Building a Successful Business

 The Entrepreneurs Guide to Building a Successful Business 2017

Big economies are built by small businesses! Indeed, 95% of the world’s working population are employed by small to mid-size businesses. With this in mind, our new 200-page guide is designed to facilitate long-term, sustainable growth (and job creation) in the often overlooked sector of small business development. Based on over fours years of research, and written with the help of experienced small-business professionals, it conveys basic concepts and practices that successful small business operators say are necessary to survive and grow.

To download your free copy, just click on the book's front cover (left). Copies are currently available in English only. Other language translations will be added as we acquire them.

Sustainalble Business EN Book 2018
English - updated for 2018
TBS 2 Simplified Chinese
Simplified Chinese
TSB 2 Arabic
TSB 2 Mandarin
Traditional Chinese
TSB 2 Polish

EFMD works with the Center for Industrial Productivity and Sustainability ( and the Product-Life Institute, Europe’s oldest sustainability-based think tank and consultancy (, to provide business communities with proven, training-based books, manuals, and videos to help managers engineer a more sustainable future for their companies.

A key component of our education portfolio is The Sustainable Business, an award-winning introduction to sustainability that is distributed as a free download (in numerous languages) for the purpose of facilitating:

  • genuine long-term wealth and financial well-being,
  • job creation and security,
  • the elimination of waste and pollutants,
  • reductions in resource consumption,
  • the mitigation of environmental damage and its costs, and,
  • greater research opportunities for business academia.
The next industrial revolution has begun!  Don't be left behind!  The Sustainable Business is read in classrooms and businesses across North America, Europe, the Middle East and China.  For many, it is their first introduction to sustainability and circular economics - and the reason they are interested in these subjects.

The Commitment to Sustainability Program

Businesses cannot stay in business by cutting costs (saving money); their primary task is to focus on long-term revenue growth (making money).  Sustainable business practices enable the achievement of both goals by laying the groundwork for a more profitable and less costly future.  But how does a business get started?

EFMD, in cooperation with its sustainability partners (CIPS and PLI), has developed a results-orientated program that walks businesses through the beginning stages of sustainability by answering the question: ‘What do we do on Monday morning?’

The ‘Commitment to Sustainability’ program can be administered either in businesses or business schools and often produces results in just a few hours. 

The Program Workbooks

 Workbook 1: Waste Elimination

TSB workbook 1 English TSB workbook 1 Chinese TSB Workbook 1 madarin
English Simplified Chinese Traditional Chinese

 Workbook 2: Resource-Life Extension

TSB workbook 2 English TSB workbook 2 Chinese TSB Workbook 2 madarin
English Simplified Chinese Traditional Chinese
Or select a letter