businessschoolguru logo

EFMD has entered into a strategic partnership with to deliver members access to market research data to help run better business schools.

Increasing global competition and rapidly changing markets mean schools need to focus on differentiating their offer, engaging their alumni, keeping degrees up to date and communicating clearly. helps business schools with all these tasks.

Business schools are able to take part in five market research studies as part of the service:

  • GenerationWeb
  • Alumni Matters
  • The Business of Branding
  • Tomorrow’s MBA
  • Tomorrow’s Masters

Whether a school wants to inform its strategy, improve market positioning, develop new degrees or build relationships with alumni, offers individual school reports alongside global trends for each study. Add in access to conference presentations, news from the global business education marketplace and a host of other benefits for those running business schools, and you have everything you would expect from a guru.

If your school would like to learn more, please contact directly.

If you have any other questions regarding how EFMD is supporting this initiative, please contact This email address is being protected from spambots. You need JavaScript enabled to view it., Director of Operations.