The Case Writing Competition 2004
And the winners are.............
European Categories:

  • Corporate Social Responsibility Sponsored by Instituto de Empresa, E
    The Co-operative Group-Fair Trade Chocolate
    By Chris Voss & Stephanie Robertson (London Business School)

  • Entrepreneurship Sponsored by EM Lyon, F
    Mikhail Khodorkovsky and Yukos: Man with a Rouble
    By Manfred Kets de Vries, Konstantin Korotov, Stanislav Shekshnia and Elizabeth Florent-Treacy (INSEAD)

  • Family Business Sponsored by IMD International Institute for Management Development, CH
    The HP-Compaq Merger: A Battle for the Heart and Soul of a Company
    By Elizabeth Florent-Treacy and Randel S. Carlock (INSEAD)

  • Knowledge Management and Learning in Organisations Sponsored by ESADE-Escuela Superior de Administración y Dirección de Empresa, E
    No prize will be awarded for this year’s competition

  • Managing Risk Sponsored by Toulouse Business School, Groupe ESC Toulouse, F
    Justin Wilson PLC
    By Benoît Leleux (IMD)

  • Marketing Sponsored by ESIC, E
    Imaginarium
    By Lluis G. Renart, Francesc Parés and Laureano Berasategui (IESE-Business School)
    And
    Unilever in Brazil: Marketing Strategies for Low-Income Consumers
    By Pierre Chandon (INSEAD) and Pedro Pacheco Guimaraes (McKinsey & Co.)

  • Supply Chain Management Sponsored by ISLI-Institute for Supply Chain Excellence -Bordeaux Business School, F
    Numico (A): Delivering Innovation Through the Supply Chain
    Numico (B): Transforming the Supply Chain to Support New Realities

    By Carlos Cordon, Thomas Vollmann and Luis Vivance (IMD)

Corporate Category:
  • Corporate Coaching Sponsored by EFMD
    Helen Ramsay: A Mediation Attempt

    By Jean-François Manzoni (INSEAD, currently professor of Leadership and Organizational Development at IMD) and Jean-Louis Barsoux (INSEAD, now Senior Research Fellow at IMD)
Special Categories:
  • Emerging Chinese Global Competitors Sponsored by EFMD
    Alcatel in China

    By William Fischer (IMD), Katherine Xin (CEIBS), Denis F. Simon (Levin Institute, SUNY) and Janet Carmosky

  • Euro-Mediterranean Managerial Practices and Issues Sponsored by Euro-Med Marseille, Ecole de Management, F
    Dubai Internet City: Serving Business

    By Jacques Horovitz and Anne-Valérie Ohlsson (IMD)

  • Indian Management Issues and Opportunities Sponsored by The Aditya Birla India Centre at London Business School, UK
    Tata Tea Limited

    By Amitava Chattopadhay (INSEAD)


The Case Prize Awarding Ceremony was held at the EFMD Annual Conference in June.

For more information, please contact Griet Houbrechts (griet.houbrechts@efmd.org)

 

 
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