SLIM: Stimulating Learning for Idea-to-Market
The Ideas-to-Market eCourse was developed to help entrepreneurs commercialise their idea while protecting their knowledge. The eCourse is available around the clock, free of charge, can accommodate individual learning styles and busy schedules. The eCourse is a combination of the theory behind innovation and its commercialisation and practice in the form of video testimonies where entrepreneurs share their experience, quizzes, case studies, useful links and resources, etc. While the eCourse probably won’t solve specific, immediate problems, it provides with the background knowledge that can help choosing the best solution.
The eCourse is available in English, Croatian and Polish and covers four key topics:
- Innovation and Intellectual Property Management
- New Venture Business Plan
- Financing and Valuation of Intellectual Property
- Marketing and Strategy of New Product Development
About the project
Fostering entrepreneurship is widely considered as a condition for economic growth and thus a smoother transition towards a more prosperous economy is ensured. This is especially the case in the accession countries such as Croatia, which faces the challenge of developing entrepreneurial spirit and reinforcing the co-operation between the education and business worlds. Several studies underlined the gap between the supply and demand of knowledge, both in quantity and relevance, often resulting in a deficit of business skills and competences. The SLIM project has been developed to bridge this gap. In particular, it aims at transferring two innovations in the realm of business start-up training and support.
- The first innovation consists of an online self-assessment management tool, created by the Manchester Metropolitan University Business School (UK). It is designed to unlock the barriers to business growth. The software covers the six management areas of a small business: marketing, people, innovation, operations, finance and regulations. The tool enables SMEs to gain an instant snapshot of their business proposal and identify which areas require increased focus.
- The second component of the transfer draws on the results of an innovative programme on Intellectual Property Management developed at the Warsaw School of Economics (PL). The uniqueness of this programme is its focus on the economic and managerial side of intellectual property, with special emphasis on IP valuation and IP protection.
The main challenge of this innovation transfer is to adapt these two techniques and to make them accessible to SMEs in Croatia and beyond. In order to achieve this task, the project will largely rely on e-learning modular courses. The new online programme will be built on the findings of an extensive need analysis of the SMEs in Croatia and in the other partners’ countries.
The Croatian partners will establish close cooperation with companies to test and disseminate the e-learning course. The e-course will be available in Croatian, Polish and English and will be complemented by a set of supporting materials for the entrepreneurs undertaking the training.
- The Manchester Metropolitan University (project coordinator)
- University of Rijeka
- Faculty of Economics and Business University of Zagreb
- The Warsaw School of Economics
- The Federation of Small Businesses
- Science and Technology Park of the University of Rijeka
- BTM Mazovsze Ltd
The project is structured around eight key activities:
- Project management
- SME needs analysis
- E-course development
- Pilot phase for training and testing
- Improvement and final transfer
- Quality assurance
- Exploitation and future sustainability of the results
SLIM is a two-year EU-funded project under the Lifelong Learning Programme (Leonardo Da Vinci).
EFMD is associated with all project activities, but is in particular, coordinating the work packages devoted to project dissemination and quality assurance.