Business Marketing Competition

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EFMD and ESIC in collaboration with The Economist & Santander are running the 8th world edition of the Business Marketing Competition.

The competition is a free-of-charge international competition in which university students from all over the world test their knowledge and skill by using a leading business simulator.

What does the Business Marketing Competition provide you with?

Application of theoretical and intuitive knowledge
Exercise of responsibility in a no-risk situation
Encouragement of teamwork
Study of market behavior in situations similar to real-life
Training in market analysis and research
Importance and worth of business decisions both quantitatively and qualitatively
Self-confidence in a professional activity
A global vision of different areas in companies

Decision areas
Production Organization, Productive Systems, Supplies, Knowledge Management, Management Styles, Training, Work Market, Structural Organization, Production Costs, Maintenance, Quality Control, Productivity, Currency Management, Financial Assets, Internal and External Financing, Customer Policy, Collection and Payment Management, Treasury Management, Investments, Balance Sheet and Profit and Loss Account, Financial Tools and Policy, Margin Policy, Advertising and Sales Point Promotion, Advertising, Means of Communication, Segmenting, Positioning, Product and Brand Launching, Objective / Perceived Quality, R+D+R, Sales Networks, Distribution and Physical Distribution Channels, Exporting, Channel Margin Policy, Stock Management, Salary Policy, HR Policy

Faculty
Professors and students will have at their disposal a state-of-the-art test laboratory which will allow them to prepare themselves and be tested in key matters which then will enable them to tackle the business world. The results will depend on the way we manage our company and it will be our decisions and the decisions of our competitors that will determine the outcome.

Find out how your school and students can register for the Business Marketing Competition