more jobs
Event
2012 EFMD Conference for International, External & Corporate Relations, PR, Marketing, Communication and Alumni Professionals
Hosted by: RISEBA - Riga International School of Economics and Business Administration
 |
The event will start on: 21 Mar 12 16:00
And will end on: 23 Mar 12 12:30 Location: Riga |
Contact: delphine.hauspy@efmd.org |
Theme
Creative approaches to External Relations
Host
RISEBA - Riga International School of Economics and Business Administration
More Information
Programme
| Wednesday, 21 March 2012 (Faculty media and architecture campus) | |
|---|---|
| 15:00 – 16:00 | Registration |
| 15:15 | Bus transfer from Avalon hotel to school (meeting point lobby) |
| 16:00 – 17:00 | Breaking the Ice - First Networking Opportunity (for all participants) EFMD and its External Relations steering committee will bring newcomers up to speed with what this EFMD network has been trying to achieve in the last few years. The session will also introduce the different ingredients we use during the meeting and will explain how we reached this recipe. Through this special session, participants will get a first opportunity to network with the members of the committee as well as with other participants of the EFMD External Relations Meeting.
|
| 16:30 | Bus transfer from Avalon hotel to school (meeting point lobby) |
| 17:00 – 17:15 | Welcome
|
| 17:15 – 17:30 | Opening Remarks Aim: formulating expectations for the meeting as well as explain to the group the programme structure the steering committee has designed.
|
| 17:30 – 17:45 | EFMD Updates
|
| 17:45 – 19:15 | Plenary I – Local Positioning Aim: understanding the context of our host school, as well as the positioning of our host city in Latvia and host country within the European Union. What are the challenges for Riga and Latvia in general in this difficult economical period? How can a smaller business school in Riga find its place internationally? Explanations of a local company speaker on how they are using creativity.
|
| 19:15 – 19:30 | Tour of facilities, visiting architects’ studio and shooting pavillon |
| 19:30 – 20:00 | Welcome cocktail at the Faculty of media and architecture |
| 20:00 – 21:30 | Dinner at the Faculty of media and architecture |
| 21:30 | Bus back to hotel |
| Thursday, 22 March 2012 (Business School building) | |
|---|---|
| 9:00 | Tram to school |
| 9:30 – 11:00 | Plenary II – Organisational Design for External Relations Aim: exploring different models of business schools in different regions of the world to understand how their Marketing, PR, Communication, Career and alumni services, etc. are organised within the school itself. Are innovative/creative approaches used?
|
| 11:00 – 11:05 | Introducing the Workshops Aim: understanding the logic behind the 6 workshop sessions
|
| 11:05 – 11:30 | Coffee Break |
| 11:30 – 13:00 | Workshops (A series) - Theme: Technology and Creativity |
| A1. International Development and Corporate Relations through Alumni aim of the workshop: how to best use your alumni in regards to your corporate relations for internships, programme development, mentoring, students placement, corporate engagement, as well as for: recruitment of students, fundraising for your school, etc. Best practices.
|
|
| A2. Tweeting for Marketers Aim of the workshop: exploring how twitter can be used to the advantage of business school marketing departments. Best practices of how Faculty can be best used for promoting the school’s brand name; internal and external communication within the business school structure.
Moderated by: Matthew Wood, Communication Director, EFMD, BE |
|
| A3. Optimising CRM (customer relationship management) for Corporate Relations aim of the workshop: Best practices of a relationship between a business school and a corporate partner. The ups and downs of the relationship, explanation of how such a relationship is built, pros and cons of CRM, etc.
Moderated by: Desi Schmitt, Director of International Relations, AUDENCIA Nantes, Ecole de Management, FR |
|
| 13:00 – 14:30 | Lunch |
| 14:30 – 16:00 | Plenary III – Rebranding the Corporate Identity Aim: explanation of why, how and what push the school to rebrand. Were creative approaches included in the process on purpose, if at all?
Moderated by Andrew Crisp, Director, CarringtonCrisp Ltd., UK |
| 16:00 – 16:30 | Coffee Break |
| 16:30 – 18:00 | Workshops (B series) - Theme: Creative Use of Alumni |
| B1. IT Solutions for International Relations Aim of the workshop: Understanding what is available on the market in terms of software and technologies. Best practices of business school(s) who uses some of these IT solutions.
|
|
| B2. Enhancing Marketing Strategy through Alumni Communication aim of the workshop: understanding how important is the use of alumni for marketing your school and making sure they are well aware of the school’s new initiatives in order to disseminate the right message externally. How can we be more creative in the way we are using them?
|
|
| 18:00 | Tram back to hotel |
| 19:30 | Bus transfer to Lido (dinner venue) |
| 20:00 | Drinks and Dinner |
| 23:00 | Bus back to hotel |
| Friday, 23 March 2012 (Business School building) | |
|---|---|
| 9:00 | Tram transfer to school |
| 9:30 – 10:30 | Plenary IV – 10 things you should know to be in the rankings Aim: understanding what is needed to be considered for the rankings as well as how you should organise the collection of your data, how to structure it, etc.
|
| 10:30 – 11:15 | Coffee break |
| 11:15 – 12:15 | Plenary V – Creativity in Management Education Aim: the writer-in-residence's perspective on where the industry is heading… creativity and business
|
| 12:15 – 12:30 | Plenary VI – Wrap-up and Presentation to Next Year’s Conference Conclusions of the chair and introduction to next year’s meeting
|
| 12:30 | Lunch at RISEBA |
Practical Information
- Venue
- Contact at RISEBA
- Direction to Reach Riga or the Hotel
- Conference Fees
- Accommodation
- Tourism
- Currency and Local Payments
Venue
Day 1 - RISEBA Faculty of Media and Communication
Udens iela 6, Riga, Latvia Building – Media Centre
Day 2 & 3 – RISEBA Business School
Meza iela 3, Riga, Latvia Building – Round Building
Contact at RISEBA
Ms Ella Kalnina, Head of External Relations
Address: Meza iela 3, Riga, Latvia
Tel: +371-67500262
Fax: +371-67500252
Email: ella.kalnina@riseba.lv
Direction to Reach Riga or the Hotel
Fly to Riga. Riga International Airport is well connected to many European cities. It is approximately 20 minutes drive distance from Riga centre with easy access by public transport (bus), airport minibus and taxi.
- National Airline AirBaltic provides ground transportation as well
- Shuttle minibus AirBaltic Express
- AirBaltic taxi
- EARLY BIRD BEFORE 21 DECEMBER 2011
- 720€ members of EFMD
- 870€ affiliate members of EFMD
- 1020€ non members of EFMD
- NORMAL FEE UNTIL 21 FEBRUARY 2012
- 820€ members of EFMD
- 970€ affiliate members of EFMD
- 1120€ non members of EFMD
- LATE FEE AFTER 21 FEBRUARY 2012
(payment by credit card ONLY)- 920€ members of EFMD
- 1070€ affiliate members of EFMD
- 1220€ non members of EFMD
Cancellation Policy Date: 21 February 2012
Cancellations must be confirmed in writing. If Momentum EFMD Conference Secretariat receives notice of your withdrawal before 21 February 2012, a cancellation administrative fee of 75€ will be charged. Thereafter, we regret that we are unable to refund any fees. However, in such cases substitutes are welcome at no extra cost as long as EFMD receives notification of the name, title and address of the substitute.
Accommodation
AVALON Hotel 4**** (Travellers choice of the year): attracts guests who want to enjoy life in the Riga Old Town. The medieval charm and elegancy of the city combined with modern facilities and comfort. The hotel offers 111 standard and business class rooms, Junior Suites and Suites, connecting rooms, triples, nonsmoking rooms and rooms for guests with special needs.
- Single Rooms
- 54€ Standard Room
- 64€ Superior Class
- Double Rooms (double occupancy)
- 60€ Standard Room
- 70€ Superior Class
Prices are in Euro, per room, per night, including breakfast and taxes.
Hotel reservations for the conference can be done only through the conference online registration; please, do not contact the hotel directly.
- Riga Tourism portal with most up to date information on events and attractions
- Weather in Riga
Currency and Local Payments
National currency is Lat (Ls). Exchange rate 1 EUR = 0.7 Ls subject to slight variations in currency exchange points. Please note that only Lats are accepted for cash payments. All major credit and debit cards are accepted in most of the shops.