Leading the MBA: The Good, the Bad & the Ugly

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Leading the MBA: The Good, the Bad & the Ugly

EFMD with the support of the Graduate Management Admission Council (GMAC), has great pleasure in inviting you and your business school to attend the 2013 EFMD MBA Conference that will be hosted by IMD in Lausanne, Switzerland from the 17-19 of March.

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The conference will explore the role of the Programme Director under the theme “Leading the MBA: The Good, the Bad & the Ugly” and will include a tailor made case "The MBA Director’s Dilemma” that will address some of the key challenges encountered by Programme Directors.

The conference will be Chaired by Giulio Toscani, Director of the MBA Programme at EADA, Spain. The event brings together the global community of MBA directors (full-time, part-time, distance learning or executive) to share and exchange ideas whilst providing practical tools and examples that are applicable in day-to-day life. It also offers a great networking opportunity to collaborate internationally and build your own network of MBA contacts around the world. If you are involved in leading an MBA programme this is a key annual event that you must attend so please register now to join peers from: IMD, esmt, EADA, LBS, Bocconi, BI, Lancaster and more.

In addition, we have scheduled the following sessions:
  • Developing Partnerships & Portfolio Expansion Strategies
    Julia Marsh, Director MiM, LBS, UK

  • Creating Positive Group Dynamics
    John Sadowsky, Professor of Leadership and Marketing, Grenoble Ecole de Management, FR

  • Trends in Graduate Management Education                                                                                                    
    Deborah Somers, Director, EMEA, GMAC ®, UK

  • Media: Developing Key Messages about You and Your Programme
    Teresa Martini, Consultant, Ex-International Producer at CNN, UK

  • Learning how to Learn
    Sonja Zaar, Director MBA programmes and International Projects at Maastricht University School of Business and Economics, NL

  • Corporate Panel
    Are employers actually aware of the programme details when hiring your MBAs? Can they really tell the difference between a specialised Masters Programme and an MBA? What in-house training do they provide and how relevant are business schools to them?

  • Innovation in Blended Learning …and much more to come! 
More information about this event is available via the EFMD website.

We very much look forward to seeing you in Lausanne next spring - if you have any questions or require any further information please contact Diana Grote - diana.grote@efmd.org