Event

2011 EFMD Meeting for International, External & Corporate Relations, PR, Marketing, Communication and Alumni professionals

Hosted by: FUNDESEM Business School

The event will start on: 23 Mar 11 13:00
And will end on: 25 Mar 11 12:30

Location: Alicante, Spain
Contact:
delphine.hauspy@efmd.org

Theme
Facing the new reality - is collaboration the way forward?

Host
FUNDESEM Business School

More information

Programme

Legend:
magenta_box External green_box International blue_box Marketing red_box Alumni orange_box PR yellow_box Communication purple_box Corporate

WEDNESDAY 23 March 2011
14:00 - 16:00
Registration  
16:00 - 17:00 Breaking the ice - First networking opportunity (for all participants)
EFMD and its External Relations steering committee will bring newcomers up to speed with what this EFMD network has been trying to achieve in the last few years. The session will also introduce the different ingredients we use during the meeting and will explain how we reached this recipe. Through this special session, participants will get a first opportunity to network with the members of the committee as well as with other participants of the EFMD External Relations Meeting.
Desi Schmitt, Director of International Relations, AUDENCIA Nantes, Ecole de Management, FR
Simon Mercado, Director of International Affairs and External Relations, Nottingham Trent University, Nottingham Business School, UK
 
17:00 - 17:15 Welcome
Jim Herbolich, Director, Network Services, EFMD
José Cremades Cortes, Academic Director, FUNDESEM Business School, ES
Ramón Mañas Garcia
, Executive Director, FUNDESEM Business School, ES
 
17:15 - 17:30 Opening Remarks
Aim: formulating expectations for the meeting as well as explain to the group the programme structure the steering committee has designed.
Chair: Ella Kalnina, Head of International Office/ External Relations, RISEBA - Riga International School of Economics and Business Administration, LV
 
17:30 - 19:00 Plenary I – Local positioning
Aim: understanding the context of our host school, as well as the positioning of our host city in Spain and host country within the European Union. What are the challenges for Alicante and Spain in general in this difficult economical period? How can a smaller business school in Spain find its place internationally? Explanations of a local company speaker on how recruitment is done for them.
17:30 - Etienne Sanz de Acedo, Member of the Cabinet of the President, OHIM, ES
18:00 - Joost Wouters, founder and Managing Director, ACTIMPACT International Business & Leadership Solution, ES
18:30 - Javier Oliete, Director General Neo@Ogilvy, Grupo OgilvyOne, ES
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19:00 - 21:30 Welcome drinks and dinner at the school  
21:30 Bus transfer back to the hotel  

 

THURSDAY 24 March 2011
9:00 Bus transfer to school  
9:30 - 11:00 Plenary II - International strategies, alliances and collaborations
Aim: exploring the challenges we can encounter while creating alliances or collaborating among peers.
François Collin, Executive Director, CEMS - The Global Alliance in Management
Marcos González, Defence General Director, THALES, ES
Simon Mercado, Director of International Affairs and External Relations, Nottingham Trent University, Nottingham Business School, UK
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11:00 - 11:05 Introducing the workshops
Aim: understanding the logic behind the 9 workshop sessions
Chair: Ella Kalnina, Head of International Office/ External Relations, RISEBA - Riga International School of Economics and Business Administration, LV
 
11:05 - 11:30 Coffee Break  
11:30 - 13:00 Workshop (A series) - Theme: best practice of collaboration
 
A1. Building your brand
aim of the workshop: Understanding how to best use your alumni to promote your school internationally. Collaborating with your alumni to promote your own brand ;best practices and/or case study of things that worked and/or didn’t.
Kathryn Chedgzoy, External Relations Officer, Warwick Business School, University of Warwick, UK
Moderated by Andrew Crisp, Director, CarringtonCrisp, UK
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A2. Business school advisory boards, what can they do for us?
aim of the workshop: exploring the different possibilities of how can company representatives, members of a Business School advisory board, can be put to use. How should/can we use them marketing wise for our Business School?
Ilaria Fava, International Relations Manager, MIP Politecnico di Milano, School of Management, IT
Moderated by Nicola Hijlkema, Vice Rector for International Relations, Estonian Business School, EE
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A3. Corporate Social Responsibility: what is the value for Business Schools?
aim of the workshop: Painting the big picture of the different alliances existing today (GRLI, PRME, UN Global Compact) and understanding their impact for Business Schools. What is their mission? Why is it important to be aware?
Mathias Falkenstein, Director of International Relations, IESEG School of Management Lille-Paris, FR

Moderated by Miguel Moran, Director of External Relations & Business Development, EAE Business School, ES

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13:00-14:30 Lunch *Themed tables will be available for participants who feel like discussing on a particular subject during lunch.  
14:30 - 15:00 EFMD Updates
Jim Herbolich
, Director, Network Services, EFMD
 
15:00 - 16:30 Workshop (B series) - Theme: best practice of collaboration
 

B1. Fundraising using your alumni
aim of the workshop: how to best use your alumni in the corporate world to fundraise your school? Best practices.
Pablo Ferreiros Bennett, External Relations Director, FUNDESEM Business School, ES
Moderated by Dee Broquard, Corporate Liaison Executive, Corporate Relations and Executive Education, Said Business School, University of Oxford, UK

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B2. Collaboration in branding
aim of the workshop: understanding the different possibilities PR and recruitment agencies as well as brand consultants can offer business schools.
Christophe Coutat, Founder and Managing Director, Advent group, FR
Moderated by Simon Mercado, Director of International Affairs and External Relations, Nottingham Trent University, Nottingham Business School, UK
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B3. The art of Influencing
aim of the workshop: learn how to best sell ourselves (external relations professionals) toward our own colleagues. Examples of practical tools to be used in our daily jobs internally.
Fiona Dent, Director Executive Education, Ashridge, UK
Mike Brent, Programme Director and Head of Experiential Learning, Ashridge, UK
Moderated by Triona Campbell, Events & Network Synergies Manager, CEMS - The Global Alliance in Management Education
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16:30 - 17:00 Coffee break  
17:00 - 18:00 Plenary III – Managing for the Future: The Fine Art of Success
Aim: What are the elements that enable an individual or organisation to thrive in a rapidly changing world.
Jamie Anderson
, Professor, Lorange Institute of Business, CH
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18:00 Bus transfer back to hotel  
20:00 Bus to dinner venue  
20:15 Drinks and dinner in Alicante Castle
 
23:00 Bus back to hotel  

 

FRIDAY 25 March 2011
9:00 Bus transfer to school  
9:30 - 11:00 Workshops (C series) - Theme: best practice of collaboration  
C1. Academic partners
aim of the workshop: exploring the challenges associated with a double degree partnership.
Marc Smelik
, Head of International & Corporate Relations and Director, Global Talent Centre, Leeds University Business School, UK
Moderated by Desi Schmitt
, Director of International Relations, AUDENCIA Nantes, Ecole de Management, FR

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C2. Collaboration between a business school and a company
aim of the workshop: exploring the challenges schools and companies can encounter when collaborating closely with one and other; on the opposite, what are the advantages of such an alliance?
Michael Grote, Vice President Academic, Frankfurt School of Finance & Management, DE
Moderated by Nicola Hijlkema, Vice Rector for International Relations, Estonian Business School, EE
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C3. Business schools: their role in sustainability
aim of the workshop: examples of how business schools need to work together to make the world a sustainable place. What value is sustainability in a recession/crisis through collaboration?
Matthew Gitsham, Director, Centre for Business and Sustainability, Ashridge, UK
Moderated by Matthew Wood
, Director Marketing and Communication, EFMD
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11:00 - 11:30 Coffee break  
11:30 - 13:00

Plenary panel IV – How can we collaborate through social media? An evolution since one year.
Aim of the session: concrete examples of tools and techniques used to collaborated through social media, including research based facts.
Matt Symonds, Founder, Symonds GSB, FR
Mark Thomas, Associate Dean and Director International Affairs, Grenoble Ecole de Management, FR

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13:00 - 13:30 Plenary V - Wrap-up and presentation to next year’s meeting
Conclusions of the chair and introduction to next year’s meeting
Chair: Ella Kalnina, Head of International Office/ External Relations, RISEBA - Riga International School of Economics and Business Administration, LV
 
13:30 Buffet lunch  

Legend:
magenta_box External green_box International blue_box Marketing red_box Alumni orange_box PR yellow_box Communication purple_box Corporate

Pratical info

Venue

Contact at FUNDESEM
Pablos Ferreirós Bennett
External Relations Director and Manager of Alumni
Address: Deportistas Hermanos Torres 4, 03016 Alicante, Spain
Tel: + 34 (0)96 5266800
Fax: + 34 (0)96 5165411
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Fees and PaymentTop

EARLY BIRD UNTIL 10 JANUARY

  • 720€ FULL members of EFMD
  • 870€ AFFILIATED members of EFMD
  • 1020€ non members of EFMD

NORMAL FEE UNTIL 23 FEBRUARY

  • 820€ FULL members of EFMD
  • 970€ AFFILIATED members of EFMD
  • 1120€ non members of EFMD

LATE FEE AFTER 23 FEBRUARY(payment by credit card ONLY, after 23 FEBRUARY)

  • 920€ FULL members of EFMD
  • 1070€ AFFILIATED members of EFMD
  • 1220€ non members of EFMD

Cancellation policy date: 23 February 2011
Cancellations must be confirmed in writing. If Momentum EFMD Conference Secretariat receives notice of your withdrawal before 23 February 2011, a cancellation administrative fee of 75€ will be charged. Thereafter, we regret that we are unable to refund any fees. However, in such cases substitutes are welcome at no extra cost as long as EFMD conference secretariat receives notification of the name, title, email and address of the substitute.

Fees cover attendance at the meeting, documentation, meals and refreshments, but NOT hotel accommodation.

Indeed please note that Momentum EFMD Conference Secretariat is collecting only conference fees. Hotel fees are to be paid directly to the chosen hotel upon departure.

Hotel accommodationTop

ATTENTION: after 7 February reservations in the conference HOTEL SPA PORTA MARIS & SUITES DEL MAR cannot be guaranteed.
We STRONGLY advise you to book your hotel before 7 February 2011.

Hotel Spa Porta Maris & Suites Del Mar, Plaza Puerta de Mar 3-5, 03002 Alicante complements the Spa Porta Maris hotel complex with 45 Junior Suites and 2 Presidential Suites. These suites are distinguished by their revolutionary design and completely Mediterranean interiors, inspired by the colors and symbols of light, sea, earth, sun and night. In addition to offering all of the services of Spa Porta Maris, the majority of the suites have a granite shower stall with sea views and a hydromassage bathtub.

Single rooms: 90 euro standard room / 130 euro suite
Double rooms: 100 euro standard room / 140 euro suite

Getting to Alicante/FUNDESEMTop

By bus:
Bus line n° 9. Bus stop near the school. For more information, visit: http://www.subus.es/index.asp

By tram:
Tram lines 1,3 and 4 stop a few meters from the school. The closest stop is called LUCENTUM. For more information, visit: http://www.fgvalicante.com

By car:
If you are coming from the centre of Alicante: you need to take the exit going towards Valencia, taking the Avenida de Denia (which is known as the highway of Valencia), then before getting to the tunnel, you need to turn right on the street Via Parque, and take the direction of the beach (Playas) or the Avenida Miram Blasco. When you’ll reach the second roundabout, you need to take the first exit on the right in direction of Avenida de Miriam Blasco. Then turn right at the first street (Calle del Olimpo) and directly turn right again where you will see the Fundesem building with a sign saying: FUNDESEM/IMPIVA.

If you are coming from Valencia or Murcia using the highway:
Go out at the exit 7 on the highway: Alicante- Via Parque. Go by the roundabout and take the second exit (going straight). In the next roundabout, take the first exit (on the right) and continue until the next roundabout and then take the second exit (on the left) where you will see supermarkets (Mercadona and Lidel). Go on until the next roundabout and take the first exist, go by the train tracks and immediately turn right on the first street (Calle del Olimpo), then immediately turn right again in the first street where you will see the FUNDESEM/IMPIVA building.