2016 EFMD Conference on Master Programmes

Hosted by: BI Norwegian Business School

The event will start on: 28 Nov 16 15:00
And will end on: 30 Nov 16 14:00

Location: Oslo, Norway

Agility in Changing Times

Target Group
Directors of MSc and MA Programmes in management and related areas such as finance, marketing etc. as well as programme administrators and staff from EFMD member and non-member schools concerned with master programmes.

Please notice: this conference will not deal with MBA programmes as EFMD organizes a yearly event dedicated exclusively to MBA programmes.

EFMD thanks GMAC for their kind sponsorship of this event!

More Information


Monday, 28 November 2016

15:00 – 16:00

Registration & Welcome Coffee

16:00 – 16:30

Welcome Address:

  • Inge Jan Henjesand, President, BI Norwegian Business School, NO
  • Janicke Rasmussen, Academic Director MSc Programmes, BI Norwegian Business School, NO (Conference Co-Chair)
  • Feite van Dijk, Special Adviser International Relations, BI Norwegian Business School, NO (Conference Co-Chair)
  • Nadine Burquel, Director, Business School Services, EFMD

16:30 – 18:00

Defining and Promoting Master Programmes’ Unique Value Propositions
Overall Framework for Positioning of Master Programmes

  • Bendik Samuelsen, Head, Department of Marketing, BI Norwegian Business School, NO

Shaping Programmes around External Ranking and Initiatives
The Economist

  • Bill Ridgers, Business Education Editor/Travel & Tourism Correspondent, The Economist, UK

The Experience of EADA Business School:

  • Jordi Diaz, Associate Dean for EADA Business School Programmes, EADA Business School, SP

Poets & Quants

  • Matt Symonds, Management columnist for Forbes, BBC, FR

18:00 – 19:00

Icebreaking at school

19:00 – 21:30

Dinner at the school restaurant

Tuesday, 29 November 2016

08:30 – 09:00


09:00 – 09:45

Designing Relevant Curricula for the Issues of the Present and Future

  • Christian Møller, Senior Vice President and Chief Technical Officer, Kongsberg Digital, NO

09:45 – 10:45

Panel: Dealing with Critical Issues
3 examples :

  • The need for ethics and Corporate Social Responsibility (CSR) as part of master curriculum
    Caroline D. Ditlev-Simonsen, Associate Professor, Department of Law, Co-director BI Centre for Corporate Responsibility, BI Norwegian Business School, NO
  • The Impact of Big Data
    Ingunn Myrtveit, Head of Department, Professor, Department of Accounting, Assurance and Business Analytics, BI Norwegian Business School, NO
  • Entrepreneurship – new approaches
    Rita G.Klapper, Visiting Senior Researcher, Leuphana University, Visiting Research Fellow, University of Leeds, UK

10:45 – 11:45

Coffee Break

11:45 – 12:45

Breakout Sessions on four topics (each breakout will be run twice for 30minutes)

  • Dealing with Plagiarism
  • Different models to deliver the Thesis
  • Innovation & Curricular Responses
  • Didactic and Digital Developments

12:45 – 13:00

Feedback from breakout sessions

13:00 – 14:00


14:00 – 15:00

Panel: Managing Diversity in Master Programmes
Before the arrival of Students:

  • Ann Kristin Calisch, Administrative Director Master programmes, BI Norwegian Business School, NO
  • Emma Rebeca Pinto Guzman, Student at BI Business School, NO

During the Programme:

  • Ad Scheepers, Policy advisor, project manager at Rotterdam School of Management, Erasmus University, NL
  • Irma Bogenrieder, Associate Professor, Rotterdam School of Management, Erasmus University, NL

Beyond the Programme:

  • Aram Karakashian, Senior Recruitment and Admissions Manager, Early Career Programmes (MiM, Global MIM, MFA), LBS UK

Moderator: Ann Kristin Calisch, Administrative Director Master programmes, BI Norwegian Business School, NO

15:00 – 15:30

Coffee Break

15:30 – 17:30

Joining Forces: Examples of Alliances and Consortia Offering Master Degrees
Short presentation (4x15 minutes)

  • The Case of London Business School and Fudan University
    Fiona Lennoxsmith, Programme Director, Masters in Management and Global MiM, LBS, UK
    Kevin Mi, Director of post-graduate programmes, Fudan, CN
  • The CEMS Global Alliance in Management Education
    John Shields, Deputy Dean, Professor of Human Resource Management & Organisational Studies, The University of Sydney Business School, AU
  • QTEM
    Bruno van Pottelsberghe, QTEM Chairman, Dean, Solvay Business School, BE

Panel Q&A

17:45 – 18:15

Optional information session

The Erasmus+ Master Loan facility

  • Lionel Grandi, Manager, European Investment Fund, Institutional Business Development (IBD), Mandate Management, LU


Buses leaving from the Hotel to go to the Gala dinner

19:30 – 22:00

Gala dinner at Holmenkollen Restaurant, Holmenkollvn 119, 0787 Oslo


Buses back to the Hotel

Wednesday 30 November 2016

09:00 – 09:30

Overview of the Survey on global development prospects of Masters in Management

Universum – CEMS Survey Overview

  • Rafael Garavito, Country Manager, Universum Consulting, SP

09:30 – 10:00

The views of students on Masters in Management

  • Eva Hecht, student, Lund University, SE

10:00 – 11:00

Panel: Discussion on Employability

  • Petter Meyer, Head of Recruitment and Talent Management – Central bank of Norway (tbc)
  • Kristina Bors, HR Director, BDO, NO
  • Glenn Menkin, Head of Employer Branding and Executive Recruitment, DNB, NO

Panel discussion
Moderator: Adriana Jansen, Head, Career Service, BI Norwegian Business School, NO

11:00 – 11:30

Coffee Break

11:30 – 12:30

“The Big Picture” and the implications for Higher Education institutions – Reflections from a higher level expert

  • David Walker, Chief Group Development Officer, DNV, NO

12:30 – 13:00

Wrap up by the Co-Chairs & welcome to the 2017 conference

13:00 – 14:00


Practical information