GMAC & EFMD Admissions Institute for New Professionals Europe

Hosted by: EFMD

The event will start on: 08 Feb 16 18:30
And will end on: 11 Feb 16 18:30

Location: Brussels, Belgium


AINP Europe is a partnership between EFMD and GMAC (Graduate Management Admission Council) that combines the expertise, networks and knowledge of two of the industry’s leading bodies to deliver a robust program essential for every new professional in admissions.

Programme Overview

AINP Europe is unlike anything currently offered in the market. Designed as a cohort learning, executive education experience, this programme utilizes a combined learning methodology that includes lectures, cases, group discussions, workshops, and individual contribution to help participants master the admissions profession. Experiential learning is key.

Learning Outcomes

  • Learn how Admissions plays a role in sustaining quality growth in the student to alumni lifecycle
  • Understand the current global GME applicant landscape from a unique European perspective
  • Discuss how rankings can impact the admissions process
  • Use rankings knowledge to respond to stakeholder inquiries
  • Plan how your messaging and branding strategies can drive recruitment activities and outreach
  • Identify the impact your Admissions role has on prospective student career tracks
  • Learn how applications and interviewing will dictate the class composition and student career prospects

Target Audience

AINP Europe is targeted to professionals from a variety of schools—large, small, global, and regional—with work experience between six to 36 months in graduate management admissions.

More detailed information can be found here

If you are interested in AINP Europe please register. Take advantage of the early bird period, now extended to 8 of January 2016! For more information, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..

More Information


Monday, February 8th, 2016
13.30-14.00 Registration
14.00-14.30 Welcome and Ice-Breaker
15.00-16.00 The World of Admissions: an Industry, the Audience and Our Mission
The Graduate Management Education (GME) industry is constantly evolving, making our work in admissions ever more challenging. It has grown exponentially, resulting in a broad offering of programs, formats and schools with ever more diverse student bodies. Candidate needs and behaviors have also evolved. Even with easy access to more information than ever, candidates expect individual treatment today as well as customized programs tailored specifically for them. This introductory session will provide an overview of how the industry has evolved, the forces affecting it, and current trends shaping its future. It will begin a dialogue that will continue throughout the program regarding the challenges faced by new admissions professionals, and the opportunities to make our jobs easier by collaborating with key stakeholders in the admissions process.
16.00-18.15 Power in the Ranks: Introduction to Rankings
Rankings are a major influencer in the decision-making process of most, if not all, candidates. Understanding how the different rankings work, what they measure and how your program is positioned relative to the marketplace is key in responding to stakeholder inquiries and helping to better position your program relative to competitors. This session will provide an overview of global ranking methodologies and will use a practical case study of the Cave Hill Business School, an imaginary institution based in the European city of Londrid, to implement key learnings and concepts to make you a more effective professional when speaking to prospective candidates about your program.
19.00-20.30 Dinner


Tuesday, February 9th, 2016
08.30-08.45 Announcements
08.45-10.00 The Global Applicant Landscape with an Emphasis on Europe
The GME landscape is global, larger, and more complex than ever before. This session will review key trends, identify shifts in the market, and analyze global applicant preferences, values and decision-making processes, with an emphasis on issues affecting European schools and applicants wanting to apply to schools based in Europe. You will gain insights into cultural aspects that affect when, why and how candidates apply, making you more effective when planning your outreach initiatives.
10.00-11.15 Learning from the Experts (and One Another)
As a new admissions professional, you will face a host of challenges intrinsic to the GME industry. This interactive session will be facilitated by seasoned admissions professionals that come from various institutions, program types, sizes, and cultures. They will share their wealth of admissions experience and include best practices and advice about the many dimensions of the admissions process. They will also discuss developmental tips for new professionals to the field. Come prepared with questions and be ready to share your own knowledge.
11.15-11.30 Networking Break
11.30-13.00 Marketing and Admissions: Forming an Effective and Collaborative Relationship
Marketing plays a critical role in supporting the admissions efforts of a business school. This session will introduce you to the importance of collaboration between marketing and admissions as well as the concept of marketing and branding in higher education. Topics such as institutional differentiation, audience segmentation, and research-based strategy will be discussed and how you can use these insights to reach out to potential candidates more effectively.
13.00-14.15 Lunch
14.15-15.45 Consultative Sales
Marketing, Admissions, and Recruiting departments work together to increase applications, manage yield and ensure consistent student quality year over year. However, ensuring they find the right “fit” between what a candidate expects and what a program can deliver to meet those expectations is key for long term success. This session will present the concept of consultative sales, active listening and consistent messaging, and their importance within the application process to a program.
15.45-16.00 Networking Break
16.00-17.15 Building a Business Case: A Key Tool for New Admissions Professionals
As you gain experience, you will see many opportunities to change processes to make things more effective, implement innovations or simply do things differently where you work. However, you do not (yet) have the decision-making power to do so. This highly interactive session will teach you the skills needed to “build a business case” to present your ideas and innovations professionally to your superiors and colleagues, including the key inputs needed to make a decision and to raise the probability of influencing change in your workplace.
17.15 -18.00 Reception


Wednesday, February 10th, 2016
08.30-08.45 Announcements
08.45-10.00 Career Coaching: A Key Component of the Admissions Professional’s Toolbox
Successful admissions professionals can marry a candidate’s aspirations and past experiences with the current hiring and employment landscape to help determine if the candidate is the right fit for a program, and vice-versa. This session will provide you with the necessary knowledge to guide candidates to set realistic career goals, help manage their expectations, and position you as a knowledgeable resource on the benefits of graduate management education.
10.00-10.15 Networking Break
10.15-12.45 Standing Ovation Presentations
We may be referred to as the admissions, recruiting or outreach departments, but sales is the core of everything we do. Our audience, regardless of size, demographic or culture, should perceive us as knowledgeable, authentic, authoritative and passionate. But what are the ingredients of a great presentation? What makes listeners feel engaged, empowered, and ready to take action? This hands-on, highly participatory session will explore the distinctions between good and truly great presenting, drawing from the Cave Hill Business School case study as a basis for discussion. Using techniques derived from the art of training actors in theater, the session will provide you with a framework for speaking from your mind and heart directly to the minds and hearts of others.
12.45-13.45 Lunch
13.45-14.45 The Application: Initial Review to Effectively Prepare the Interview
The application is the basis for candidate evaluation. Each school carefully crafts the application questions, essays, and supporting documents to gain key insights into an applicant’s background, experience, decision-making process, ability, and fit. This session will share key tools to analyze the different components of an application with the goal of better understanding prospective students to prepare an effective interview.
14.45-15.00 Networking Break
15.00-15.45 The World of Assessments: A Primer
Our programs attract students from all over the globe with diverse backgrounds and from varying education models. This session will explore the role of assessments in standardizing the candidate evaluation process, as well as provide an introduction to those assessments most widely used in the current GME environment, including the GMAT, GRE, CAT, TOEFL, and IELTs, to name a few.
15.45-17.30 The Art of Interviewing: A Primer for Admissions Professionals
Although there is no right way to interview, all successful interviews have this in common: they create situations in which information can be exchanged easily, evaluated fairly, and communicated clearly. Selection interviews give you a unique opportunity to obtain applicant information that is either impossible or impractical to get any other way. How you use the interviews becomes critical to your success in selecting top candidates. This session will help you build an effective interview process, learn the latest techniques, and improve your skills.
17.30 -18.15 Reception
18.30-20.30 Dinner


Thursday, February 11th, 2016
07.30-08.15 Breakfast
08.30-08.45 Announcements
08.45-10.45 Strategies for Crafting a Class: Understanding Tough Admissions Decisions
Based on applicant information from the Cave Hill Business School case study, this session will mimic a real Admissions Committee where candidates are reviewed and their merits debated, taking into consideration the interests of various stakeholders in the selection process. This highly interactive simulation will allow you to see how different admissions themes and topics converge into a true-life-situation.
10.45-11.00 Networking Break
11.00-12.15 Minimizing Melt: Yield Management Strategies
Building the pipeline, engaging prospects, evaluating, and finally accepting candidates to your program are all challenging tasks. All this effort is for naught if who you admit does not enroll in your program. This session will provide you with practical tools to manage your yield, giving you actionable strategies to ensure conversion after an admissions decision is communicated. The Cave Hill Business School case study is used as a basis for discussion.
12.15-12.30 Closing Remarks
12.30-13.30 Lunch

Practical Information

  1. Venue
  2. Fees and Payment
  3. Registration
  4. Accommodation
  5. Getting to EFMD
  6. Links
1. Venue

rue Gachard 88,
1050 Brussels,
4th floor.

2. Fees and paymentTop

Tuition Fees for the 3 day program (not including travel to Brussels and accommodation)

  • EFMD and GMAC members
    • 1.800€ (+21% VAT) early bird discount (register and pay before January 8, 2016 to qualify)
    • 2.100€ (+21% VAT) normal fee
    • 1.500€ (+21% VAT) Multi-Person Discount if your school sends two or more people to the program, and the registrations are made at the same time.
    • 1.500€ (+21% VAT) Colleague Discount if a colleague attended the AINP Europe program in London in October 2014 or the AINP North America in Reston, VA in July 2015
  • non-members
    • 2.250€ (+21% VAT) early bird discount
    • 2.500€ (+21% VAT) normal fee
3. RegistrationTop

Please use the appropriate online registration form to register. A maximum of 25 participants will be admitted to the seminar in order to enable close interaction with the seminar leaders and speakers. Registration will close as soon as this number has been reached.

Cancellation Policy Cancellations must be confirmed in writing. If we receive notice of your withdrawal before 1 January 2016, a cancellation administrative fee of 200€ (+21% VAT) will be charged. After this date, we regret we are unable to refund any fees. However, in such cases substitutes are welcome at no extra cost, as long as EFMDand GMAC receives notification of the name, title and address of the substitute.

4. AccommodationTop

Recommended Hotel (at 8' walking distance from EFMD):
Rue Paul Spaak 15
1000 Brussels, Belgium
T +32 2 645 61 11
F +32 2 646 63 44

Please use the Hotel Registration Form (which will be sent to you after registration) to get the EFMD group rate available until January 15, 2016. Accommodation is not included in the Seminar participation fee. The EFMD preferential rate with the Four Points by Sheraton Brussels for this event is for the nights of 8-11 February:

  • 109€ per room per night in single occupancy (breakfast included)
  • 124€ per room per night in single occupancy (breakfast included)
5. Getting to EFMDTop

Directions and travel times to EFMD Office (map)

Brussels Airport is located in Zaventem, at about 15 kilometers from the city centre. To reach the EFMD office, our venue, there are different possibilities:

by taxi:
A taxi from Brussels International Airport to the conference venue will take approximately 30-40 minutes. Please allow more time if you have to reach the airport during rush hour. The costs for the trip is approximately 45 EUR.
On Monday mornings the queue for the taxi line can be very long at the taxi stand (arrival level). We suggested you order your taxi in advance. For this purpose, you can contact:
Taxis Autolux s.c.a. Taxis Autolux c.v.a.
Rue du Maroquin, 1
1080 Bruxelles
Tel: +32(0)2 411 41 42
Fax: +32(0)2 411 13 07
Mail : This email address is being protected from spambots. You need JavaScript enabled to view it.

by train:
The airport train station is located below the terminal (basement level -1). Up to 4 trains an hour connect the airport to Brussels North, Brussels Central and Brussels Midi Station (about 20 minutes travel time).The closest station to the conference venue is Midi Station.

Arriving in Brussels by train:
If you arrive in Brussels at Brussels Midi Train Station via Eurostar, TGV, Thalys or other international trains, you can take the metro (inside the train station). Please take metro line 2 or 6 direction Simonis (Elisabeth) and get off at Louise. Then take the tram 94 or 93 and get off to Vleurgat station. EFMD office is situates in 4 minutes walking distance.

 6. LinksTop

Brussels airport
Brussels Public Transport
Wallonia Tourism information
Flanders Tourism information
Brussels Tourism information
Brussels weather forecast
Belgian railway