Event

EFMD Advisory Seminar - Digital Business School: Marketing & Communication

Hosted by: EFMD

The event will start on: 08 Oct 13 07:00
And will end on: 08 Oct 13 15:00

Location: Brussels, Belgium
Contact:
virginie.heredia-rosa@efmd.org



In collaboration with

Logo Carrington

 

More Information

Programme

 
More Information

Programme

MONDAY, 7 October 2013
19:30 – 22:30 Get together and networking dinner
Notos Restaurant, Rue de Livourne 154, 1050 Brussels. Tel: +32-2-513.29.59

 

TUESDAY, 8 October 2013
9:00 – 9:15 Introduction
  • Matthew Wood, Director Communication and Marketing, EFMD
9:15 – 9:45 Introduction : Engaging the digital generation
  • Andrew Crisp, Director/Founder, CarringtonCrisp
9:45 – 10:45 Making the most of your website
  • Willem Koolhaas, Director of Corporate Marketing and Communications for Rotterdam School of Management, Erasmus University, NL
10:45 – 11:00 Coffee Break
11:00 – 12:15 Working Groups:
Testing, content, structure, audience, technology and tools – getting the right ingredients to build a better website
12:15 – 13:15 Feedback from working groups
13:15 – 14:30 Lunch
14:30 – 15:15 Social media: strategies, tools and case studies
  • Tracey Horn, Head of Marketing and Events, Cambridge Judge Business School, UK
15:15 – 16:15 Working Groups:
Building a social strategy for your school
16:15 – 17:00 Feedback from working groups and wrap up

Practical Information

Coming soon
 

You can book accommodation by following the link below.

hotel booking