Event

2018 EFMD Career Services Conference

Hosted by: University of Gothenburg, School of Business, Economics and Law

The event will start on: 14 Nov 18 17:00
And will end on: 16 Nov 18 14:30

Location: Gothenburg, Sweden
Contact:
virginie.heredia-rosa@efmd.org

 

Theme
Co-Create and Innovate

Target Group
Directors of career services and business school career services staff involved in the strategic decisions of career services.

Please note that this conference is for professionals in career services only: third party providers will not be accepted.

 
More Information

Programme

Wednesday 14 November 2018

17:00 - 18:00

Registration

17:30 - 17:45

Welcome Address

  • Nadine Burquel, Director Business School Services, EFMD

17:45 - 19:00

Ice-breaking activity

19:30 - 21:30

Networking dinner

Thursday 15 November 2018

08:30

Registration

09:00 - 09:15

Welcome

  • Per Cramér, Dean, University of Gothenburg, School of Business, Economics and Law, SE
  • Hannah Larsson, ICF Professional Certified Coach (PCC), External Relations, University of Gothenburg, School of Business, Economics and Law, SE

09:15 - 10:15

Plenary I: Co-Creation and Innovation – Spark your Creativity
Aim: How can we as Career Centers use co-creation and innovation to develop our offers and stay relevant to our target groups?
In innovation research and practice, the role of the customer has been widely discussed in terms of customer as a resource, customer as a user and now, more often, customer as a co-creator. In this session we will take the first step to emphasize with the customer and developing innovative products and services through creativity. We will challenge you to open your minds to think differently towards your target groups and share these ideas with your colleagues in the room. Ready to be creative?

  • Rick Middel, Assistant Professor, Institute for Innovation and Entrepreneurship, School of Business, Economics and Law, University of Gothenburg, SE

10:15 - 10:45

Coffee break

10:45 - 11:15

Introduction to the Workshop Session

11:15 - 12:30

Workshops Session: Value Proposition and Business Model Design
Based on the discussion and work done in the previous session we will focus on a few of the ideas generated to explore how to make business out of it. This includes some key questions, like who are our partners and how do we relate to our customers. We will provide you with the value proposition canvas and the business model framework tool to discuss, challenge, share and design.

  • Rick Middel, Assistant Professor, Institute for Innovation and Entrepreneurship, School of Business, Economics and Law, University of Gothenburg, SE

12:30 - 13:30

Lunch

13:45 - 15:15

Workshops

A1 Breakout Session title

A2 Breakout Session title

A3 Breakout Session title

15:15 - 15:45

Coffee break

15:45 - 17:00

Plenary II: View from Employers/Corporations
Aim: What challenges do the employers of today face in attracting, recruiting and retaining the best talent? What issues do employers of today experience when trying to engage and attract students and young professionals? How can we as universities and career centers ease their pain and make them excel in their connection and relationship-building with students? In this highly inspiring and constructive talk we will explore:
• The core of employer branding in the 2020 era
• The horror of running recruitment in the digital age
• The new competitive landscape of employers
• The explosion of channels making career centers redundant
• The 7 best ideas on how career centers can still rock

  • Tommie Cau, HR and communication strategist, SE

18:45

Buses leaving from School

19:30 - 22:00

Conference dinner

Friday 16 November 2018

08:30

Registration

09:00 - 09:30

Highered Update Session

09:30 - 11:30

Career Affair Session and Grab a Coffee

11:30 - 12:30

Plenary III: Let's get inspired!
Aim: Inspiration can come from our peers but if we open our minds, it can be found anywhere.

  • Sinead Kane, PhD, speaker, lawyer, certified mediator, IE

12:30 - 13:00

Concluding Remarks

  • Chair

13:00 - 14:00

Lunch

Practical Information