Event

2017 EFMD Conference on Master Programmes

Hosted by: Hough Graduate School of Business, Warrington College of Business Administration, University of Florida

The event will start on: 06 Dec 17 15:00
And will end on: 08 Dec 17 14:00

Location: Gainesville, Florida
Contact:
caroline.taylor@efmd.org

 

Theme
Expanding Horizons

Target Group
Directors of MSc and MA Programmes in management and related areas such as finance, marketing etc. as well as programme administrators and staff from EFMD member and non-member schools concerned with master programmes.

Context
Please notice: this conference will not deal with MBA programmes as EFMD organizes a yearly event dedicated exclusively to MBA programmes.

EFMD thanks GMAC for their kind sponsorship of this event!

gmac

 
More Information

Programme

Wednesday 6 December 2017

15:00 – 16:00

Registration

16:00 - 16:30

Welcome Address

  • Selcuk Erenguc, Senior Associate Dean & Director of the Hough Graduate School of Business, Florida, US (Conference Chair)
  • Nadine Burquel, Director, Business School Services, EFMD

16:30 - 18:00

An Overview of Master Programme Developments in Northern America
The aim of the session is to explore the range of master programmes in North and South Americas, the challenges with their development, the opportunities, the experiences and the responses from students and corporates.

  • Kerri Regan, Director, Master of International Business programme, Smith School of Business, Queen’s University, CA
  • Cara Richards, Director, Master of Science Programs, School of Business, George Washington University, US

18:00 - 19:00

Icebreaking at school

19:00 - 21:00

Networking dinner at school

Thursday 7 December 2017

08:00 - 08:30

Breakfast & Registration

08:30 - 09:00

Defining and Positioning Master Programmes
The aim of the session is to explore the critical success factors for the strong positioning of master programmes in the portfolio of business schools, in the market (corporate and employers’ responses) and among students. The session will also look at the various definitions of master programmes around the world.

  • John Byrne, Poets & Quants Author, Fast Company & BusinessWeek Former Editor, C-Change Media Inc., University of Missouri-Columbia, US

09:00-09:30

Evaluating Masters Programs from an Employer Perspective and a look at the Graduate Skills Gap
This session will look at the results of the QS Global Employer Survey as it relates to Masters programs. It will dive into the skills gap and look at some of the different concerns reported amongst employers around the world.

  • Nunzio Quacquarelli, CEO of QS. Founder of the Wharton-QS Reimagine Education Awards, as well as architect of the QS World University Rankings, UK

09:30 - 10:30

Diversifying the portfolio of master programmes:

Specialized Master Programmes at the University of Florida

  • John Kraft, Dean, University of Florida, Warrington College of Business, US

General Master Programmes (MiM)

  • Carl Zeithaml, Dean of McIntire School of Commerce, University of Virginia, US

10:30 - 11:00

Coffee break

11:00 - 12:00

Breakout Sessions:
The aim of the 2 breakout sessions is to discuss the different types of stakeholders’ management for the successful development of the programmes

A1 - Management Faculty

  • Selcuk Erenguc, Senior Associate Dean & Director of the Hough Graduate School of Business, Florida, US (Conference Chair)

A2 - Alumni Management and Fundraising

  • Jon Cannon, Executive Director of Development & Alumni Affairs, University of Florida, Warrington College of Business, US

A3 - Corporate Partners

  • Stacey Willenborg, Director of Corporate Relations, Warrington College of Business, US
  • Craig Petrus, Director of Carreer Services, Warrington College of Business, US tbc

A4 - Management Students’ Associations
Supporting student-led organisations to make a meaningful impact on the recruitment, learning and engagement of early career students in London Business School

  • Jon Conradi, Senior Student-led Initiatives Manager, Global Outreach, London Business School, UK

12:00 - 13:00

Lunch

13:00 - 14:00

Keynote session:
Transforming Teaching & Learning for the New Digital Economy

  • Martin Boehm, Dean of IE Business School, Madrid, ES

14:00 - 15:00

Trends in the Careers for Pre-Experience Masters
The session will look into the cases of two business schools and the employment reports they produce. It will also hear the views of a representative from the industry

  • Janicke Rasmussen, BI's Academic Programme Director for Master programmes, BI Norwegian Business School, NO

15:30 – 15:30

Coffee break

15:30 – 16:30

Making a difference – Promoting entrepreneurial mindsets and behaviours in master programmes
The range of curricular and extra-curricular activities offered by the University of Florida Entrepreneurship Centre to master students

  • Jamie Kraft, Director, Entrepreneurship & Innovation Center, Warrington College of Business, US

Testimonial from a local entrepreneur

  • Wade Swikle, President at 2 College Brothers, Inc, University of Florida, US

18:30

Bus or walk to dinner venue

19:00 - 21:00

Gala dinner

Friday 8 December 2017

08:00 - 8:30

Breakfast

08:30 - 09:30

Trends with Master Programme Developments:
Understanding the student drivers and market segmentations

  • James Barker, Market Development Manager, Europe, Graduate Management Admission Council® (GMAC®), UK

09:30 - 10:30

Breakout sessions

A1 - Alumni Management and Fundraising

  • Jon Cannon, Executive Director of Development & Alumni Affairs, University of Florida, Warrington College of Business, Florida, US

A2 - Corporate Partners

  • Stacey Willenborg, Director of Corporate Relations, Warrington College of Business, US
  • Craig Petrus, Director of Carreer Services, Warrington College of Business, US tbc

A3 - Different concepts of Master studies:
Europe USA, Pre-vs. Post-Experience, Executive and Part-time Master

  • Markus Rudolf, Dean and Full Professor of the Endowed Chair of Finance, WHU-Otto Beisheim School of Management, DE

10:30 - 11:00

Coffee break

11:00 - 12:30

Digital Tools
Using new Admission tools – Combating fraud, biases and identifying core competences

  • Alexandra Salter, Senior Recruitment and Admissions Manager for Early Career Programmes, London Business School, UK
  • Kerri Regan, Director, Master of International Business, Smith School of Business, Queen’s University, CA
  • Emilie Cushman, Founder & CEO of Kira Talent, CA

12:30 - 13:00

Wrap-up & Welcome to the 2018 Masters Conference

13:00 - 14:00

Lunch

14:00 - 17:00

Optional Programme

Practical Information