2015 EFMD Conference in the MENA Region

Hosted by: HEC - École des hautes études commerciales de Paris

The event will start on: 12 Apr 15 16:45
And will end on: 14 Apr 15 17:00

Location: Doha, Qatar

“Building Dynamic Networks and Partnerships for the Region”

Target Group:
Deans, Assistant Deans, Director of Programmes, those in charge of International Relations or with an interest in the Middle East and North Africa Regions


EFMD thanks GMAC for their kind sponsorship of this event.
gmac logo


More Information


Sunday 12 APRIL 2015
16:45 Bus Transfer from the Hotel to the School
17:00 – 17:30 Registration for the Conference and Welcome Reception
17:30 – 18:00 Welcome Address
  • Laoucine Kerbache, CEO and Dean, HEC Paris in Qatar
18:00 – 19:00 Keynote Address - Setting the Scene: Global Trends and their Impact on Business Schools
Aim of the session: Explore the specific geopolitical environment of the MENA region and analyse the consequences for business schools
  • Everette E. Dennis, Dean of NorthWestern University in Qatar
19:30 - 22:00 Dinner
22:00 Bus Transfer from the School to the Hotel


Monday 13 APRIL 2015
08:15 Bus Transfer from the Hotel to the School
08:30 - 09:00 Registration
09:00 – 09:45 Responding to the Challenges of Management Education in the Region:
Business Model Innovation – Incorporating networks and partnerships – The locally engaged and globally competitive MENA business schools
Aim of the session: Understand the purpose of innovation and its role in business models.
  • Karim Seghir, Dean, School of Business, American University in Cairo
09:45 – 10:15 New business models for innovation and multistakeholder partnerships
  • Ebrahim Mohamed, Director education, Climate KIC
10:15 – 10:45 Coffee Break
10:45 – 11:45 Interactive Session on new business models for Innovation
11:45 – 12:30 Corporations' expectations regarding Executive Execution in the MENA region
  • Karim Said, Human Resource Development, Capacity Building and Executive Education in the MENA region
  • Ali Shaher, Assistant Director Talent Development, Qatar Telecom
12:30 - 14:00 Lunch
14:00 – 15:15 Two Break-out sessions: Lessons learnt – Case studies from around the world
Globalization in Higher Education: lessons learned from Executive Development Programme in the MENA region.
  • Christine Baldy Ngayo, Key Account Development Director, HEC Paris Executive Education
  • Robert Grosse, PhD 
Dean, School of Business Administration, American University of Sharjah
15:15 – 15:45 Coffee Break
15:45 – 17:00 Networks and partnerships for Blended Learning: How to embrace IT supported teaching & Learning to educate young people and executives
Aim of the session: Explore IT innovative tools to educate young people and executives, based on concrete examples, and reflect on the value and opportunities for business schools in the region
  • Karine Lejoly, Director, Innovation & Pedagogy, HEC Paris
  • Aziza Ellozy, Professor of Practice and Founding Director of the Center for Learning and Teaching, American University in Cairo
17:00 – 18:00 Panel: Branch Campuses in the Region – Competition or Complementarity with Local Business Schools?
Aim of the session: explore the “Do & Don’t” and lessons learnt of branch campuses in the region; look at the interactions, challenges and opportunities for cooperation between local business schools and foreign providers.
  • Laoucine Kerbache, CEO and Dean, HEC Paris in Qatar
  • Amol Dani, Chief Operating Officer, Georgetown University in Qatar
  • Mouna Bendahou, HEM Tangier Director
17:30 Bus Transfer from the School to the Hotel
19:00 Bus Transfer from the Hotel to Restaurant
19:30 - 22:00 Dinner
22:00 Bus Transfer from Restaurant to the Hotel


Tuesday 14 APRIL 2015
08:15 Bus Transfer from the Hotel to the School
09:00 – 09:45 Creating Economic Growth and Jobs in the Region through Networking and Partnerships across Organizations  The effective Knowledge Triangle – Education, Research & Innovation
  • Marina Ranga, Senior Researcher, Stanford University, Triple Helix Research Group
09:45 – 10:00 Measuring the Impact of Business Schools in their School Environment – The EFMD BSIS tool
  • Michel Kalika, Professor of Management, Université Paris-Dauphine
10:00 – 10:30 Coffee Break
10:30 - 11:15 Student and Employers’ Expectations - The GMAC Corporate Recruiter Survey    
Aim of the session: attendees will gain insights from the latest employer and student GMAC global research surveys.
Building the MENA Talent Pipeline through Networks and Partnerships
  • Ben Glover, Regional Managing Director, Europe & the Middle East GMAC
11:15 – 12:15 Panel: The Graduates as Employers and Entrepreneurs in the region
  • Ahmed Al Balushi M Omani, CEO, Bank Muscat
  • Abdulla Al Mehshadi, CEO, Msheireb Properties
12:15 – 12:30 EFMD update
12:30 - 12:45 Closing Remarks
13:00 – 14:00 Lunch
14:00 Bus Transfer from the School to the Hotel
14:00 – 17:00 EFMD Quality Services Session covering EQUIS, EPAS and EDAF
  • Christian Delporte, Associate Director Quality Services, EFMD

Practical Information

  1. Venue
  2. Welcome at the Conference
  3. Fees and Payment
  4. Accommodation
  5. Transportation
  6. Visa
  7. Currency
1. Venue

HEC PARIS in Qatar
Westbay area
Cornish Street - Tornado Tower
15th floor

2. Welcome at the ConferenceTop

Registration for the conference will take place at the School on Sunday, 12 April 2015 at 17:00 - 17:30
Participants will receive all conference materials and other necessary information at the registration desk.

3. Fees and paymentTop
  • EARLY BIRD BEFORE 31 January 2015
    • 650€ FULL members of EFMD
    • 800€ AFFILIATED members of EFMD
    • 950€ non members of EFMD
  • NORMAL FEE UNTIL 12 March, 2015
    • 800€ FULL members of EFMD
    • 950€ AFFILIATED members of EFMD
    • 1100€ non members of EFMD
  • LATE FEE AFTER 12 March 2015 - (payment by credit card ONLY)
    • 950€ FULL members of EFMD
    • 1100€ AFFILIATED members of EFMD
    • 1250€ non members of EFMD

Cancellations must be confirmed in writing. If MCI EFMD Conference Secretariat receives notice of your withdrawal before 13 March 2015, a cancellation administrative fee of 75€ will be charged. Thereafter, we regret that we are unable to refund any fees. Please note that the list of participants is printed 10 working days before the event (on 2 April 2015). If you register after that date your contact details will not be included in the list. Also note that if we haven't received your payment (or proof of payment) before the list is printed (on 2 April 2015), your contact details will not be included in that list.

4. AccommodationTop

The EFMD Conference Secretariat has negotiated preferential rates in the following hotel:

Marriott Marquis City Center Doha Hotel
West Bay City Center,
Omar Al Mukhtar Street,
West Bay,
PO Box 25500 Doha
25500 Qatar

5. TransportationTop

More information here
Please note that during the conference buses will be organised from the hotel to the conference venue and dinner locations.

 6. VisaTop

If you need an invitation letter for your visa application, please contact our Conference Secretariat MCI at This email address is being protected from spambots. You need JavaScript enabled to view it. who will provide you with the invitation letter (please note that we can provide you with this letter only upon receipt of registration payment).
To find out whether you need a Visa, please click on the link to the Qatar Airways Visa and passport requirements.

 7. CurrencyTop

The Qatari Riyal is the currency of Qatar. The currency code for Rials is QAR, and the currency symbol is ﷼.