2018 EFMD Middle East and Africa Conference

Hosted by: Abu Dhabi University College of business Administration

The event will start on: 26 Nov 18 16:00
And will end on: 28 Nov 18 14:00

Location: Abu Dhabi, United Arab Emirates


Building Relevant Business Schools for the Middle East and Africa

Target Group
Deans, Assistant Deans, Director of Programmes, those in charge of external relations or international relations or with an interest in the Middle East and Africa.

More Information


Monday 26 November 2016-8


Bus leaving from the hotel

16:00 – 16:30


16:30 – 17:00

Welcome address

  • Ahmad Waqar, Chancellor, College of Business, Abu Dhabi University, AE
  • Nadine Burquel, Director Business School Services, EFMD
  • Ali Abu-Rahma, interim Dean, College of Business, Abu Dhabi University
  • Conference co-chairs: Ali Abu-Rahma, Interim Dean, College of Business, Abu Dhabi University and Ali Elquammah, Co-Director of Academic Affairs & International Relations, HEM

17:00 – 18:00

Plenary 1: The education system in the Middle East: the historical and economical context

18:30 – 19:00

Ice-breaking activity

19:30 – 21:30

Welcome dinner at the School


Bus leaving from the school

Tuesday 27 November 2018


Buses leaving from the hotel



09:00 – 09:45

Plenary 2: Corporate views on relevance

09:45 – 10:45

Plenary 3: Business School deans responding: filling in the gaps

  • Tawhid Chtioui, Dean emlyon business school Africa, MA

10:45 – 11:15

Coffee break

11:15 – 12:15

Let’s talk about relevance – Table discussion

  • Moderator: Charlene Lew, Senior Lecturer, GIBS Business School

12:15 – 13:00

Plenary 4: Students perspective on relevance

13:00 – 14:00


14:00 – 14:45

Gmac sessions

  • Ron Sibert, Market Development Director, Africa, GMAC, US
  • Arjun Rudra, Market Development Manager, Middle East, GMAC, US

14:45 – 15:30

Plenary 5: Educational technologies, outside view on technology

15:30 – 16:15

Plenary 6: Technology as a solution for students engagement

  • Melanie Currie, Associated Dean Nottingham Business School, Nottingham Trent University, UK

16:15 – 16:30

Coffee break

16:30 – 17:40

World Café: Future skills

A1 - Fit for 2020
In the context of the fourth industrial revolution and the potential impact thereof on jobs, how might business schools develop new content areas to be ready for 2020 and beyond?

A2 - Student Individual development
The future is going to be different. How might business schools develop the thinking and interpersonal capabilities of students to better harness future opportunities?

A3 - Student network
How might business schools energise better connection between students, business and society within the new world of work?

A4 - Modes of delivery
Beyond current programmes and modes of delivery, how might business schools shift their interactions with students to be better prepared for future workplace success?


Buses leaving from School

19:30 – 22:00

Conference dinner

Wednesday 28 November 2018


Buses leaving from the hotel

09:00 – 09:45

Plenary 7: Relevance to society or Impact on society: How can Business School help?

09:45 – 11:00

Breakout sessions: How Business Are relevant for society, best practices

B1 Agribusiness Programme at Lagos Business School

B2 Scholarship for refugees at ISM Dakar

B3 EFMD BSIS and EDAF mentoring session

B4 How to prepare responsible leaders

  • Majid El Ghaib, Professor, Chairman of the Ethics Committee, and Head of Social Innovation & Sustainability Institute, ESCA Ecole de Management, MA

11:00 – 11:30

Coffee break

11:30 – 12:15

Closing plenary: At a crossroad, what do we do next or how to be relevant with scarce resources?

12:15 – 12:30

Closing remarks

12:30 – 12:45

Presentation of next year’s conference

13:00– 14:30


Practical Information