2018 EFMD Middle East and Africa Conference

Hosted by: Abu Dhabi University College of Business

The event will start on: 26 Nov 18 16:00
And will end on: 28 Nov 18 14:00

Location: Abu Dhabi, United Arab Emirates


Building Relevant Business Schools for the Middle East and Africa

Target Group
Deans, Assistant Deans, Director of Programmes, those in charge of external relations or international relations or with an interest in the Middle East and Africa.

More Information


Monday 26 November 2016

16:30 – 18:15

Pre-Conference Programme
GMAC Key School Meetings- Middle East & Africa

  • Ron Sibert, Market Development Director, Africa, GMAC
  • Arjun Rudra, Head, Client Services – Middle East & Turkey, GMAC


Bus leaving from the hotel



19:30 – 21:30

Welcome dinner at the School


Bus leaving from the school

Tuesday 27 November 2018


Buses leaving from the hotel



09:00 – 09:30

Welcome address

  • Ahmad Waqar, Chancellor, College of Business, Abu Dhabi University, AE
  • Nadine Burquel, Director Business School Services, EFMD
  • Conference co-chairs:
    Ali Abu-Rahma, Associate Dean, College of Business, Abu Dhabi University, AE
    Ali Elquammah, Co-Director of Academic Affairs & International Relations, HEM, MA

09:30 – 10:30

Plenary 1: The education system in the Middle East: the historical and economical context

10:30 – 11:00

Coffee break

11:00 – 12:00

Plenary 2: Corporate views on relevance of business school in the region

  • HAMMOU Messatfa, Government Industry Leader Middle East & Africa, Member of the IBM Academy of Technology IBM, AE
  • Moderator: Ali Elquammah, Co-Director of Academic Affairs & International Relations, HEM, MA

09:45 – 10:45

Plenary 3: Business school deans responding and filling in the gaps

  • Tawhid Chtioui, Dean emlyon business school Africa, MA
  • Steve Harvey, Dean, Suliman S. Olayan School of Business, American University of Beirut, LB

13:15 – 14:15


14:15 – 15:15

Let’s talk about relevance – Table discussion

  • Moderator: Charlene Lew, Senior Lecturer, GIBS Business School, ZA

15:15 – 16:00

Gmac sessions
In this session, GMAC will keep you up-to-date with Middle East and Africa data trends and the latest research findings in graduate management education. This session will  also explore GMAC’s suite of marketing tools that will help you hone your admissions, recruiting, and marketing strategies – for both domestic and international candidates.

  • Ron Sibert, Market Development Director, Africa, GMAC
  • Arjun Rudra, Head, Client Services – Middle East & Turkey, GMAC

16:00 – 16:30

Coffee break

16:30 – 17:40

World Café on future skills

A1 - Fit for 2020
In the context of the fourth industrial revolution and the potential impact thereof on jobs, how might business schools develop new content areas to be ready for 2020 and beyond?

  • Moderator: Charlene Lew, Senior Lecturer, GIBS Business School, ZA

A2 - Student Individual development
The future is going to be different. How might business schools develop the thinking and interpersonal capabilities of students to better harness future opportunities?

A3 - Student network
How might business schools energise better connection between students, business and society within the new world of work?

A4 - Modes of delivery
Beyond current programmes and modes of delivery, how might business schools shift their interactions with students to be better prepared for future workplace success?


Buses leaving from School

19:00 – 22:00

Conference dinner

Wednesday 28 November 2018


Buses leaving from the hotel

09:00 – 09:45

Plenary 4: Technology as a solution for students engagement

  • Melanie Currie, Associated Dean Nottingham Business School, Nottingham Trent University, UK

09:45 - 10:30

Plenary 5: Relevance to society or Impact on society: how can business school help?

  • Mohamed Derabi, Dean/Directeur Casablanca Campus, Toulouse Business School, MA

10:30 – 11:00

Coffee break

11:00 – 12:15

Breakout sessions: How Business Are relevant for society, best practices

B1 Integrating the Agribusiness Management Programme (AGMP) into the MBA Curriculum in Lagos Business School

  • Kelikume Ikechukwu, Academic Director Agribusiness Management Programme, Lagos Business School, NG

B2 Scholarship for refugees at ISM Dakar

B3 EFMD BSIS and EDAF mentoring session

  • Chris Greensted, Senior Advisor, Quality Services, EFMD

B4 How to prepare responsible leaders

  • Majid El Ghaib, Professor, Chairman of the Ethics Committee, and Head of Social Innovation & Sustainability Institute, ESCA Ecole de Management, MA

12:15 – 13:00

Closing plenary: At a crossroad, what do we do next or how to be relevant with scarce resources?

  • Christos Pitelis, Dean, College of Business, Abu Dhabi University, AE

13:00 – 13:15

Closing remarks


Presentation of next year’s conference

13:30 – 14:30


14:30 - 15:30

Mobility and academic cooperation between Africa and the European Union.
In what type of EU funded projects can the African Business Schools and Universities participate and how? What is the opportunity for the academic staff and students?

  • Athanasia Panoutsou, Coordinator International Projects, EFMD

Practical Information