Silver Winners of 2017 Excellence in Practice Awards

EiP Winners Silver2017 homepageEFMD is delighted to announce the 2017 EFMD Excellence in Practice Silver Award Winners.

"Once again, the EIP Awards have drawn out some outstanding cases that illustrate the value and impact of successful partnerships in Learning & Development. Providing an environment that helps to engage and develop people and enhances skills is an essential component for any company. All of the winning cases clearly show that investing in human and organisational development is a key strategic asset for business success,” commented Eric Cornuel, Director General & CEO of EFMD. 

The 2017 Silver Award Winners in the following five categories are:

Talent Development

PricewaterhouseCoopers & PWC My Way
“PwC: My Way - Choose to Go Further”

PwC and all My Way stakeholders are delighted and honoured by the recognition awarded by EFMD. The My Way programme, a transformational leadership development programme with business impact, has welcomed 1,800 key talent delegates from 23 EMEA territories since 2005,” commented Christine Hazard, My Way Programme Lead, EMEA Learning and Development at PwC“Delegates define how to become valuable leaders who are able to grow business sustainably and deliver on their values and purpose; they also reflect how they can confidently deliver value and excellence, while being resilient and astutely navigating our complex, uncertain and changing environments. On return to the business, participants receive ongoing support from tutors, internal partner coaches and peers to help them apply the learned for direct business impact,” she added.

Organisational Development
ANZ & University of South Australia Business School
“Developing Leaders of Growth Companies”

ANZ’s General Manager, Business Banking, Tania Motton, said: “The clinics and programs have proven to deliver significant positive impacts on participating businesses. Our collaboration with the UniSA Business School has delivered valuable insights that have informed our strategic activities and the development of products and services to better support business owners with their growth ambitions, in both domestic and international markets. This partnership encourages a growth mindset among our customers and provides them with the tools to evolve their businesses, ensuring their long term success."

UniSA’s Pro Vice Chancellor (Business and Law), Marie Wilson, added: “The award acknowledges UniSA’s standing as Australia’s University of Enterprise. This award recognises an excellent partnership that has transformed small business clients of ANZ and developed the bank's capacity to foster innovation. The award also demonstrates the ANZ bank’s ability to embrace and execute new ideas, to foster a culture of business growth, and to leverage the expertise of the Centre for Business Growth and our Business School.”

Professional Development
Capgemini & Capgemini University
“The Engagement Management Transformation Journey”

“It’s a real honour to receive this award from the EFMD. In our role as a tool for Group alignment and acceleration, Capgemini University is committed to developing key employee populations such as Engagement Managers. The Engagement Management Transformation Journey is an excellent example of how we are developing our people’s skills and capabilities to deliver the best solutions for our clients and drive real business results for Capgemini,” commented Steven Smith, Executive Vice President & Capgemini University Director.

“This programme aligns our delivery professionals under one curriculum and competency-based framework, recognizes their skills through certification, supports their personal growth and delivers value for our clients. Thanks to this program, we have empowered our Engagement Managers with the relevant skills and competitive edge to manage the many different types of engagements that Capgemini delivers, and created one of the largest and strongest internal communities within Capgemini,” completed Jaap van de Ree, Executive Vice President at Capgemini Group Delivery.

Executive Development
Old Mutual Wealth & Accelerance
“Enabling Positive Futures at Old Mutual Wealth”

“At Old Mutual Wealth, we recognise the impact our Leaders have on our progress and success as we have transformed and grown our business. The Enabling Positive Futures programme has been an important element of our transformation and has delivered measurable business benefit. It has challenged our leaders to think differently and incorporate our purpose, strategy, priorities and values in the way they lead,” said Tracey Hahn, HR Director at Old Mutual Wealth. “Our trust based partnership with Accelerance is one we value and we are pleased to be recognised with this Silver Award in the Executive Development category,” she added.

“Working in close partnership with our clients to develop high-impact development solutions is a core value of Accelerance. The Enabling Positive Futures Programme (EPF) is a powerful example of the impact organisations can achieve through a “trust-based partnership” that challenges assumptions, identifies what needs to change, and is open to developing innovative learning solutions. Accelerance is honoured to be recognised with a Silver Award for the strong and collaborative partnership we forged with Old Mutual Wealth to accelerate their strategic transformation,” added Michael Maffucci, Partner and Mark Jenner, Associate at Accelerance.

Ecosystem Development
 (Special Category)
Norwegian Armed Forces Study Center & BI Norwegian Business School
“The Story of how a Business School got involved in Working with National Security”

“The Norwegian Armed Forces Study Center has worked with procuring education programmes the last 20 years, but never have we met a team so dedicated to using education as a tool to improve our society as the BI Corporate team with Kjell Eliassen, Tom Lindtein and Rikke Keim. This case is an excellent example of how the academic world can cooperate with public and private sector to create value and impact, in this case to national security,” commented Per Audun Bech, President, The Armed Forces Study Center.

“As a non-for-profit foundation devoted to improving our society, BI is honoured to receive the EiP Silver Award for the work within the field of national security. We are especially grateful for the close cooperation with Per Audun Bech, President of the Armed Forces Study Center and the international support from Jason Wiseman, General Secretary of the Atlantic Treaty Organisation (ATA),” added Tom Lindtein, Business Development Director, BI Corporate.

EFMD is eager to provide visibility and support to all professionals in the L&D sector. The Gold and Silver Winners will be awarded during the next EFMD Executive Development Conference which will be held in Milan, Italy, on 18 - 20 October.

We would like to thank all of the applicants as well as the jury members for their successful cooperation and hope to receive more exciting cases next year. We are pleased to take note of the continuously growing quality of applications. As well as the Gold Award winners there were Gold Award winners and also Finalists selected from all of the entries.

Next submission deadline: 1 March 2018

For submission guidelines & expression of interest, please visit www.efmd.org/eip

If you have any questions or would like further information on the EIP awards you can find out more via this EIP Overview Brief or please contact This email address is being protected from spambots. You need JavaScript enabled to view it.

ArcelorMittal University Re-accredited by CLIP

EFMD Blog header CLIP accreditation ArcelorMittalThe Corporate Learning Improvement Process (CLIP) is a unique accreditation run by EFMD that focuses on identifying the key factors that determine quality in the design and functioning of corporate universities and learning organisations.

We are delighted to announce that ArcelorMittal University has been successfully re-accredited by CLIP.

“ArcelorMittal is very proud of having received a full 5-year re-accreditation. We are happy with the recognition of the strengths of ArcelorMittal University, its functional academies and regional campuses.  We are equally happy with the identification of the points we can further improve, fully in line with the CLIP philosphy. The process has shown its value again and we in particular appreciate the quality of the review process by colleagues that are experienced experts in learning and development in a truly global company,” commented Christian Standaert, General Manager at the ArcelorMittal University.

Martin Moehrle, Associate Director, Corporate Services, who leads the CLIP process at EFMD, added: “EFMD is very pleased that ArcelorMittal University (AMU) has successfully gone through CLIP re-accreditation. We were particularly impressed by ArcelorMittal’s dedication and excellence in managing its talent pipeline and AMU’s contribution to accelerate its growth, by AMU’s resilience in difficult times, by its ability to engage a highly-fragmented community of learning professionals, by the quality and the management of its external partners, and the quality of participant selection and management. We congratulate AMU for this achievement and look forward to their continued contribution to the CLIP community.”

ArcelorMittal University is part of the community of CLIP accredited organisations which also include:

Akademie Deutscher Genossenschaften ADGBBVA - Banco Bilbao Vizcaya ArgentariaCapgemini UniversityEDF GroupEDP - Energy of Portugal, ENGIEGas Natural FenosaGrupo SantanderMazarsMLP Finanzdienstleistungen AGOCP, PertaminaPSA Peugeot CitroënRepsolSberbank Corporate UniversitySiemens AGSwiss Reinsurance Company Ltd. and UniCredit Group.

The CLIP assessment process covers all the essential dimensions of the corporate university’s deployment within the company: the alignment of its mission and operational objectives with corporate strategy, the effectiveness of its governance and internal management systems, its ability to address key issues of concern to the business units, the programme design process, the overall coherence of the programme portfolio, the quality of delivery and the impact of the corporate university’s activities upon individual and organisational learning.

Internal self assessment against a set of rigorous standards drawn up by leading members of the corporate learning community is combined with external review by experienced peers.

For more information on the CLIP process visit www.efmd.org/clip

Winners of 2017 Excellence in Practice Awards

EiP Winners Gold2017 homepageEFMD is delighted to announce the 2017 EFMD Excellence in Practice Gold Award Winners.

"Once again, the EIP Awards have drawn out some outstanding cases that illustrate the value and impact of successful partnerships in Learning & Development. Providing an environment that helps to engage and develop people and enhances skills is an essential component for any company. All of the winning cases clearly show that investing in human and organisational development is a key strategic asset for business success,” commented Eric Cornuel, Director General & CEO of EFMD. 
The 2017 Gold Award Winners in the following five categories are:

Talent Development

Mars & Center for Creative Leadership (CCL)
“Filling the Senior Leadership Pipeline”

“Mars is thrilled to receive this award that recognises the mutually beneficial partnership we have had for 10+ year with the Center for Creative Leadership (CCL). People development is at the core of Mars, Inc.  By partnering with a world-class organisation such as CCL, we’re able to offer tangible evidence of our commitment to our Associates. And, at the same time, to develop leaders who deliver extraordinary results,” said Kristin Colber-Baker, Global Director, Leadership Development, and Mars University Leadership College Director.

“We at the Center for Creative Leadership are honoured to receive this award that recognises the amazing partnership we have had with the Mars Corporation for over a decade. Mars’s commitment to accelerating the development of their leaders and measuring the ROI of this development is unparalleled in organisations today and it was our shared values that allowed us to create such an impactful talent development experience,“
commented Phil Willburn, Senior Faculty at the CCL.

Organisational Development
Telenor & INSEAD
“Creating a Culture of Innovation”

Joakim Slørstad, SVP Group Learning & Development and Susanne Hoffmann, Head of Strategic Leadership Development, Telenor Group said jointly: “We are proud to receive this EFMD EIP Gold Award. It has been an unique and inspiring learning experience to collaborate with the INSEAD team and Assistant Professor Nathan Furr. Thanks to an innovative approach to learning and dedicated team work, the programme has exceeded all expectations. We appreciate the recognition from EFMD and the efforts that has made the programme such a success.”

“INSEAD is honored to receive the EFMD EiP Gold for the second consecutive year. This year, we embarked on an incredible journey with Telenor Group to jump start their digital transformation. We hope that our collaborative and innovative approach to programme design can provide a “proof-of-concept” for many more organisations to consider during their own transformation in this digital revolution,” added Chengyi Lin, Lecturer of Strategy at INSEAD, Director of Strategic Innovations & Online Programmes.

Professional Development
Cisco & LIW
“Cisco Global Technical Leader Programme”

Rob Dinsmore, Learning Delivery Program Manager at Cisco, commented on the award: “Cisco is very honored to be recognised by EFMD for the Global Technical Leader Program (GTLP). I have seen first-hand the leadership development growth of our many participants over the 3-month programme duration, as well as the benefits of their GTLP experience later in their careers to help advance Cisco’s business transformation.”

“I am so delighted that our wonderful partnership with Cisco has been recognised again in this way. This programme, the Global Technical Leaders Program (GTLP) has grown over 10 years to deliver measurable impact through the individual engineering leaders and also by acting as an incubator for complex projects,”
 added Pia Lee, CEO at LIW.

Executive Development
Nokia & Complex Adaptive Leadership & Abilitie
“Nokia Adaptable Leader Programme - Turning VUCA to Advantage - The ALP Journey”

Hans Jürgen Bill, Chief Human Resources Officer at NOKIA commented: “NOKIA has always continued its investment in Leadership Development. Today we are honoured to be awarded Gold Medal for our flagship programme Adaptable Leader which allows Nokia Leaders to create the technology to connect the world.”

“Working in partnership with Nokia over the years to develop this programme has been a great experience and we are very honoured by this award. Applying complexity science to leadership has got some great results and we look forward to exploring further with Nokia,” added Nick Obolensky, CEO of Complex Adaptive Leadership Ltd.

“Partnering with the likes of Nokia and CAL to deliver effective leadership development has been an honour in its own right. Now it is an additional honour to have that partnership recognised by such a prestigious organisation as EFMD,” finally added Nathan Kracklauer, Principal Consultant, EMEA, Abilitie

Ecosystem Development
 (Special Category)
Diabetes UK & Novo Nordisk & Ashridge Executive Education
“Tackling the Diabetes Crisis”

“To receive this award is an immensely proud moment for us. This initiative began with the desire to make real improvements for people living with diabetes,” commented Amy Rylance, Head of Healthcare Professional Engagement, Diabetes UK

Guy Lubitsh, Client Director at Ashridge Executive Education, added: “We are immensely proud to be working with Diabetes UK and Novo Nordisk and that this unique, impactful approach has been recognised internationally.” 

“This is a fantastic result for our team, demonstrating our belief and commitment to pushing forward the boundaries of leadership and organisation development, along with our focus on making a difference where it really matters," complemented Bjorn Bengtsson, President, Ashridge Executive Education

“It is wonderful that this ambitious initiative has been recognised with such a prestigious EFMD Gold Award. We are delighted to be part of this partnership, supporting change and quality improvement in diabetes care,” said Adam Burt, Director Market Access and Public Affairs at Novo Nordisk UK

“I am incredibly proud of our team at Diabetes UK. This began as a small idea which grew and the impact it is having is inspiring. For all involved there is the sense of being part of something bigger. A movement. Fighting for diabetes healthcare, tackling the underlying challenges and raising awareness of the condition,” added Chris Askew, CEO Diabetes UK

EFMD is eager to provide visibility and support to all professionals in the L&D sector. The Gold and Silver Winners will be awarded during the next EFMD Executive Development Conference which will be held in Milan, Italy, on 18 - 20 October.

We would like to thank all of the applicants as well as the jury members for their successful cooperation and hope to receive more exciting cases next year. We are pleased to take note of the continuously growing quality of applications. As well as the Gold Award winners there were Silver Award winners and also Finalists selected from all of the entries.

Next submission deadline: 1 March 2018

For submission guidelines & expression of interest, please visit www.efmd.org/eip

If you have any questions or would like further information on the EIP awards you can find out more via this EIP Overview Brief or please contact This email address is being protected from spambots. You need JavaScript enabled to view it.

EFMD Report Now Available – “Digital Age Learning”

DAL_Report.jpg
logosSponsored by Capgemini in association with IESE, the EFMD Special Interest Group (SIG) “Digital Age Learning” explored how organisations can equip themselves to fully exploit the learning opportunities of the digital age. The SIG focused on documenting existing good practice and trapping emerging technologies, tools, services or learning paradigms that would help member companies move forward exponentially. It combines, therefore, an intensely practical element as well as looking at emerging research and experimentation.

The overall goal was to advance the critical area of digital age learning in concrete and practical terms, while helping install the practices that will allow innovation and development into the future. It acknowledged existing research and this report indicates areas where more research might be needed. The essential aim was to work in partnership with the members of the SIG and share their initiatives and challenges rather than ‘tell’ them what they should do. This project was a partnership in a profound area of learning development, across industries, across geographies and between research and practical applications. This report summaries the conclusions and is accompanied by a detailed research report on digital age learning written by Capgemini.

An initial interview was conducted with those companies who signed up for the EFMD SIG. What emerged was the importance of digital transformation as a live and current challenge for each member company. The implications of this rebounded directly on the learning and development function. That function had the task of transforming itself into a digital age operation as well as lead the reskilling of all staff and all companies caught up in this process. DAL was therefore centre stage and both the subject and object of the process.

What was also clear, however, was that L&D was by no means leading the charge. In fact, the opposite was true. L&D has a significant role in reskilling and changing the mind set of staff to accommodate the changing conditions that digital transformation was creating, and is struggling with the process.

This is the genus of the report you are reading. It is an acknowledgement that the L&D function is critical in terms of helping organisations adjust to very different futures by developing new skills and new mind sets, but has a long way to go in terms of fulfilling that need and realigning itself around the exigencies that the current social, technological, economic climate dictates. If we had to choose title for this report, it might be: “Some Way Forward, But a Long Way to Go!”.

DAL 1The research report reveals six key characteristics of digital age learning, and shares a vision for what an L&D future might look like. The experiments that were undertaken by the member companies demonstrate most of the characteristics but reveal the gap between what is currently being developed and the full panoply of digital age learning. They reveal both the considerable progress is being made as well as pointing the way forward for the road ahead.

The fact that there is some misalignment between the promise revealed in the research, and the reality displayed in the case studies is a sign of health and strength not weakness. There is a recognition of the direction of travel and first steps have been taken. This is a lot of solid progress that should be applauded. Each experiment reveals encouraging signs, and indicates some of the challenges moving forward. This was, after all, action research where the abstract and the theoretical was put to the test in real world situations that emerged from the members work in progress. 

The experiments were not artificial attempts to prove a point but realistic projects set inside the cultural context of the companies listed here. There is some excellent work, and innovative rethinking of how learning should be remade in the light of the current contingency. There is also a large amount of variety in the experiments, which reveals the diversity of the challenges together with an abundance of need. 

Each case study is described in a similar format, so that comparisons can be made and the outcomes and lessons learned, can be clearly described. The report concentrates on categorizing the embodied innovation, rather than going into detail about any specific learning programme. The idea is to reveal the thinking behind the experiment, and show the scaffolding that holds it together. These the most transferable elements, and the ones that will have direct influence on L&D going forward. 

The report, therefore, has a very simple structure. It sets the scene, defines the business landscape and the L&D context and how the digital age is transforming both the business, the learner and the learning organisation. It then describes the research undertaken and the report’s conclusions about the six principles of digital age learning. 

This sets the stage for describing how the case studies embody many of the DAL characteristics. These are laid out in detail in the accompanying research paper. In summary, the six characteristics of digital age learning focus on three essential areas. 

Digital Age Learning is continuous and cross-context; it is learner-led and social, as well as being data-driven and personalized. The analysis revealed six core characteristics that define DAL and differentiate it from what came before. The learning is engaging and delivers an exceptional learning experience. Learning is empowering, personalized and largely self-directed. Learning is ubiquitous, just-in-time, and in context. Learning is social, both formal and informal, and experiential wherever possible. Learning is hyper-connected with analytics everywhere. Finally, learning is continuous and promotes inquiry, exploration and doing. 

The final section focuses on the necessary mind set changes needed to fully embody, and enrich digital age learning. This shift is encapsulated in the new roles of learning architect and learning experience designer that seem to underpin the changes necessary for digital age learning. The report also includes a select bibliography, which reveals and underpins the research conclusions. These references are a good starting point if you want to explore further. 

The full guide is available for EFMD company members by contacting This email address is being protected from spambots. You need JavaScript enabled to view it..


companies

Enhancing Agility – Workshop hosted by EDP – 29 September

2017 EFMD SBP 09 EDP registration

As the pace and direction of change accelerates in all industries across the world, organisations are looking for ways to improve agility and speed of response. This has put the learning and development functions under pressure, forcing an ongoing alignment of learning architectures, shorter development cycles and quicker returns on investment. 

This Sharing Best Practice workshop will focus on “Enhancing Agility – Adapting Learning & Development to a New Environment,” hosted by EDP, Lisbon, Portugal, on 28 evening - 29 September 2017.

  • How do you balance the need for a long-term thinking with agility?
  • How do you roll out learning and development initiatives in a constantly changing world?
  • Do you speed up your development cycles? What impact does this have on budgets, staffing, partnerships and knowledge?
  • How does the need for a more agile decision making process impact the focus and mission of the learning and development function?
  • Do you try to respond more quickly to business requests or do you try to anticipate them and be ahead of the curve?
These are just some of the challenges that learning organisations are currently facing.

Nadim Habib from Nova School of Business and Economics will deep dive into this subject, which will be complemented by cases from EDP and others, such as WeDo Technologies.

The workshop will consist of a mix of presentations and breakout sessions, which will include Susan Francis, Senior Learning and Training Manager at Bayer, Martina Zellmer-Bijck, Head of Agility and Change at Daimler, Stefan Bauer, Global Leadership Development at Eli Lilly and Nicolas Rolland, CLO of Engie.

How will you benefit?

This one-day workshop will allow you to understand the new realities of learning organisations, the way many organisations are dealing with the increased pressure to act, learn and share with peers on how learning and development functions need to adjust to this new reality.

We expect insightful interactions during the workshop at EDP’s Tejo Power Station @Museum of Art, Architecture & Technology (MAAT) - a unique environment that embodies European cultural traditions with its architectural style, while also serving as a state-of-the-art learning environment.

Please click here for the programme and registration.

For more information, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..

This workshop is by invitation only and is dedicated to corporate learning and corporate HR practitioners from companies. The event is free of charge for EFMD company members and special guests (special guest = ONE free seat to attend ONE workshop for discovery for non-members).

Digital Age Learning Webinars - Register Now!

SIGs
The outcomes of EFMD’s Special Interest Group on Digital Age Learning will be explored during a series of webinars, starting on 28 March. The seminars offer some critical insights into the project outcomes as well as the mapping process that describes the characteristics of Digital Age Learning.

If you are keen to learn why digital transformation has important ramifications for learning inside organisations and gain insights into what companies are actually doing in this area, join this important discussion!

The webinars are free for EFMD Corporate Members and special guests.

What is Learning in the Digital Age?
  • What is learning in the digital age? 6 key characteristics
  • Why is learning in the digital age different?
  • Who is the digital age learner?
Speakers
Regis Chasse, Learning and Talent Development Executive, Capgemini University
Steven Smith, Corporate Vice President, Capgemini University Director

Tuesday 28 March | 1:00 PM - 2:00 PM CET
More info & registration

Digital Age Learning in action - from participant engagement to impacts on the learning team
  • How have leading learning functions applied DAL to learning solutions within their company?
  • Insights and concrete recommendations of what worked and pitfalls to watch out for
  • Key lessons learned and the impacts of implementing DAL for the learning team
Speakers
Sarah Otley, Next Generation Learning Lab Director & Business-to-Learning Director, Capgemini University
Steven Smith, Corporate Vice President, Capgemini University Director

Wednesday 3 May | 1:00 PM - 2:00 PM CET
More info & registration

How do I enable Digital Age Learning? Develop learning experience designers!
  • How to embrace the fast evolution of L&D professional’s toolkit today?
  • What capabilities distinguish a learning experience designer?
  • How to develop those capabilities?
Speakers
Giuseppe Auricchio, Executive Director, Learning Innovation, IESE Business School
Ernesto Barrios, Learning Model Manager, Repsol

Tuesday 30 May | 1:00 PM - 2:00 PM CET
More info & registration

Get Access to Top Talent Pool Through the Global Internship Platform

EFMD blog stickyEFMD Global Network and HigherEd join forces to launch the first global internship portal to connect companies and top business schools and students worldwide.
How can your company benefit from the access to the talent pool?

The portal will give the companies an access to an exclusive pool of three million outstanding international intern prospects from 600 top business schools in the EFMD Global Network, creating a unique opportunity to follow the students that are in their target groups throughout the lifecycle of their specific education and career paths.

The platform will connect companies, top business schools and students at an unprecedented level, adding great diversity and corporate innovation possibilities.

Tapping into a vast pool of selected quality graduate talent in one single place is at the heart of this initiative which will become the largest and most targeted recruitment tool available in the education industry.

This initiative will only be available to the corporate members of EFMD Global Network.

We are launching a pilot phase of this initiative over the next months and are gradually on-boarding schools and corporate members, so if you are interested in seizing this unique opportunity, please visit http://www.highered.no/for-companies/ and contact Bernt Blankholm, CEO of HigherEd or Matthew Wood, COO at EFMD at This email address is being protected from spambots. You need JavaScript enabled to view it..

EFMD Launch EOCCS - EFMD Online Course Certification System

EFMD launch EOCCS


At the 2016 EFMD Conference for Deans & Directors General in Budapest hosted by the Corvinus University of Budapest, EFMD officially launched EOCCS - EFMD Online Course Certification System.

Prof. Eric Cornuel, Director General & CEO of EFMD, said: "EOCCS is a vital addition to the EFMD portfolio of quality services. It gives online courses within universities, business schools, corporate learning organisations and public agencies a top international quality benchmark in the diverse education landscape where digital technology is applied to teaching and learning. EFMD draws from twelve years of experience in running CEL accreditation, which was designed to raise the standard of ICT-based learning programmes in the area of management education. CEL accreditation was at the time a pioneer initiative in the quality assurance of technology-based learning. The expertise EFMD gathered throughout that process will help us to ensure that the EOCCS certification system will bring value and external seal of recognition to quality online courses in the world.”

Recent years have seen a surge in the use of technologies in higher education, often described as “mediatisation of the higher education ecosystem.” After the appearance of MOOCs and the subsequent hype, the discussion today is concentrating on the affordances of new learning technologies and a refinement of pedagogical approaches.

"Online learning can open up more efficient and effective ways of learning. Course participants can align their pace of learning to their competences, construct their own learning journey independently and engage in active knowledge exchange. As online delivery methods continuously change, EOCCS certification of quality standards will help institutions to meet the course participants’ needs and expectations,” added Prof. David Asch, EFMD Quality Services Director.

The new EFMD Online Course Certification System (EOCCS) is designed as an international certification system firmly embedded in the general philosophy of EFMD accreditations, namely internationalisation, practical relevance and quality improvement. EOCCS is open to any institution delivering online business and/or management-related courses that are stand-alone or constitute part of a certificate or programme. The institution must be able to demonstrate that the four EOCCS standards are satisfied.
EOCCS standards

“EOCCS can be seen as an add-on to EQUIS, EPAS and CLIP, where online provisioning is not a mandatory feature. The intentional impact of EOCCS to institutions, and to the business and management education field, is high quality online courses and the recognition of online learning as an effective and flexible way of learning”, said Prof. Martin Schader, Associate Director, Quality Services, EFMD.

The EOCCS certification system will be established and developed with a portfolio of top pilot institutions representing both corporate and business school world, including BI Oslo, HEC Paris, Henley Business School, IE Business School, The Open University, Iversity, Mazars and Sberbank.

EOCCS allows for an in-depth review and feedback within 3 months.
EOCCS processIf you would like further information or are interested in your online course taking part, please contact This email address is being protected from spambots. You need JavaScript enabled to view it.

Siemens Global Learning Campus Re-accredited by CLIP

CLIP Reaccreditation to SIEMENS
We are delighted to announce that Siemens Global Learning Campus has been recently reaccredited by CLIP.

The Corporate Learning Improvement Process (CLIP) is a unique accreditation run by EFMD that focuses on identifying the key factors that determine quality in the design and functioning of corporate universities and learning organisations. The CLIP commutiny includes:

Dr. Kai-Holger Liebert, Head of Global Learning Campus, Siemens AG, Germany, said: “I am very pleased to report that after having earned our first accreditation in 2010, we have once again received the CLIP Award. I see this as proof that as a learning organization within Siemens, we are on the right track and have been working on the right levers over the past few years. Of course, the requirements of our Siemens business units have contributed to the changes in our learning organization, but the scrutiny of the EFMD as a benchmarking authority made up of learning experts has enabled us to take a neutral yet professional perspective regarding our activities.  We have therefore taken very seriously the points that were rated during our 2010 accreditation as needing improvement. We have worked on them, and these efforts have paid off. Not only because we’ve been accredited once again, but also because our position within the company is much stronger today, and we serve as a partner to the business units for changes and the resulting new challenges. During the accreditation, the way in which we have globally organized learning was emphasized as a point of excellence. We have done this with our own approach, taking a path that is consistent with Siemens’ corporate culture. We have combined the individual, independent learning organizations in the Siemens countries into a single integrated organization which operates under the name “Global Learning Campus.” This name represents a shared goal but also leaves plenty of room for local ways of reaching this goal. We are putting “shared governance” into practice by establishing a common, global leadership circle. The involvement of the German headquarters contributes the company perspective while the individual countries represent their regional requirements. Our maxim is to act globally as much as possible in order to utilize synergies and communicate corporate content, while at the same time permitting local distinctiveness to the necessary extent. It has been a long process to set up this integrated organization, and our work is never finished. Mutual trust is the basic requirement for the success of this kind of organization in which the units operate under separate disciplinary authority. Another success factor is our closeness to the Siemens business units. We are fully networked so that we can translate business challenges into skills requirements and then into learning products. We involve the business units and central offices in the product development process. As a result, we can use strategies and support and drive them forward as a global network within the company. In addition to this logistical expertise as a global organization, our core competency lies in using the most effective learning methods for this mission-critical content. In the future, we will be facing many new challenges as well as opportunities that will emerge from the digitalization of our society. New forms of e-learning are, of course, a suitable way to quickly disseminate content, particularly in a global corporation. But social media platforms and video platforms with user-generated content must also be part of an employee’s learning portfolio in the future. Increasingly, it is becoming our job to provide orientation and to act as a “content curator,” in order to guarantee effective learning. I’m looking forward to these challenges in the coming years!

The CLIP assessment process covers all the essential dimensions of the corporate university’s deployment within the company: the alignment of its mission and operational objectives with corporate strategy, the effectiveness of its governance and internal management systems, its ability to address key issues of concern to the business units, the programme design process, the overall coherence of the programme portfolio, the quality of delivery and the impact of the corporate university’s activities upon individual and organisational learning.

The CLIP initiative draws extensively on EFMD’s successful EQUIS accreditation scheme for business schools and universities. Internal self assessment against a set of rigorous standards drawn up by leading members of the corporate learning community is combined with external review by experienced peers.

Dr. Martin Moehrle, Associate Director, Corporate Services, who leads the CLIP process at EFMD, added: “When corporate learning functions have achieved adequate maturity in their portfolio of programmes and in their global reach, going through CLIP is an effective tool in identifying options and areas of focus for the next phase of their evolution.

For more information on the CLIP process visit - www.efmd.org/clip

Critical Family Business Issues: Top Cases on Talent, Ownership, Growth and Communications

Case2014winner logoInter-disciplinary coverage of family business entrepreneurship related issues is at the core of the “Family Business” category of the EFMD Case Writing Competition. The 2014 winner in this category is:

J.M. Huber: A Family of Solutions”, written by Benoît Leleux, and Anne-Catrin Glemser, both at IMD, CH.

imdThe J.M. Huber case, based on extensive personal interviews with senior executives and family members of the J.M. Huber family business, one of the largest and oldest American family businesses, investigates the unique culture and governance structures and processes of the firm, its roots and the multiple forms of expression that enables it to survive and thrive over six generations and about as many fundamental strategic shifts (pivots) and repositionings. The following questions are explicitly addressed:

  • Can a family business culture be a “weapon to attract talent,” as stated by the CEO?;
  • What factors should be included and how should they be weighted in the recruitment of the next CEO? What kind of CEO profile should they target?;
  • How much should the family business continue to open up its communication, both internally (for family shareholders and family members) and externally (for broader stakeholder groups)?;
  • How does the Huber family instil a sense of purpose and a shared vision among its owners? In particular, how much are the various factors – the family principles and values, the Huber business principles and the Mike Huber Award – contributing?;
  • Where does the firm find the infamous “family glue” and how does it try to strengthen these bonds?;
  • What are the advantages and disadvantages of inclusion, i.e. incorporating as many family members, including in-laws? Why are many family firms reluctant to adopt/resist an inclusive environment? What structures and processes has Huber adopted to facilitate inclusiveness?

Also the finalist cases from last year in the “Family Business” category may be of interest to you:

"Trusted Family: For Families, by Families, forever… "by IMD Switzerland
This video-case is an innovative and entertaining basis to discuss a number of critical family business issues, such as governance and the communication needs of large multi-generational family firms, entrepreneurship by next generation members, the brand value of family names, etc.

"The Future of AFG: How Family Attachment Influenced Growth", Rotterdam School of Management, Erasmus University, NL.The case deals with a dilemma the Italian family firm AFG faced after making a significant investment to grow its business and the strategic decisions to be taken by the CEO.

Hermès, INSEAD, FR. This case follows the evolution of two distinct types of family-owned luxury houses. Hermès represents traditional excellence – with its low-key style, highest quality workmanship, and dependable designs. LVMH is a luxury conglomerate that grows by acquisition of designer labels. The authors explore the ownership battle between them.

You are most welcome to consult the full list of winners for all 14 categories is on the EFMD website, as well as details for the  EFMD Case Writing Competition in general.

Announcing the 2014 EFMD Excellence in Practice Gold Award Winners

EIP Gold Award 2014

EFMD is delighted to announce the 2014 Excellence in Practice Gold Award Winners.


"The applications to this year's EIP Awards were again of a very high level and exemplified the growing demand to show the impact of Learning & Development initiatives. Every single finalist represents an excellent investment case, based on solid partnerships." said Dr. Richard Straub, Director of Corporate Services at EFMD.

EFMD wants to provide visibility and support to all professionals in the L&D sector. The Gold cases will be showcased during the next EFMD Executive Development Conference which will be hosted by St. Gallen University on 1-3 October. 

The 2014 Gold Award Winners include:

Category: Talent Development
FrieslandCampina & Ashridge Business School
“Developing Talent for 2020”

Category: Executive Development
Promsvyazbank (PSB) & Chicago Booth School of Business
“PSB & Chicago Booth NewEXperienceTime”

Category: Organisational Development
Stora Enso & IMD
“Stora Enso & IMD – A Pathbreaking Partnership”

Category: Professional Development
University Medical Center Groningen & Amsterdam Business School
“An Industry Approach Transforms Healthcare: A 7 Year Journey”

We would like to thank all of the applicants as well as the jury members for their successful cooperation and hope to receive more exciting cases next year. The continuously growing quality of applications has led to the decision to give visibility to more cases as of this year. As well as the Gold Award winners there were Silver Award winners and also Finalists selected from all of the entries.

More information on the full result can be found via 2014 EFMD Excellence in Practice Award Winners.

Quotes from the Winners

  • “The Amsterdam Business School and University Medical Center Groningen are very proud that they have won the prestigious EFMD best case award in the category professional development. It is a recognition of the dedication and focus of everyone involved in this project and we hope it will provide best practice and inspiration for other organizations to effectively implement operational excellence.”
    Prof.dr. Ronald J.M.M. Does, Amsterdam Business School, University of Amsterdam

  • "To receive this award is immensely encouraging for FrieslandCampina. Since we stated our ambition to be the most successful, professional and attractive dairy company we have worked really hard to unleash talent in the company and make talent management an integral part of our business strategy. The programme we have created with Ashridge is really helping our key talents to be our leaders for the future. The leadership mindset created in the programme is working well, and we are currently bringing it alive in the whole company. We still have many great challenges ahead to realise our ambition, so we are grateful for the extra energy this award gives us."
    Willem der Lee, Corporate Director of Talent, FrieslandCampina

  • "We are immensely proud to be working with FrieslandCampina on such a powerful programme of personal and organisational development, and for the quality of this work to have been recognised. This is a testament to our strong and trusting partnership. It also shows that - with clarity, focus and imagination - an incredible amount of change can be achieved over a very short timeframe. We are absolutely thrilled with this achievement and that the FrieslandCampina programme has won a highly coveted EFMD Excellence in Practice award.”
    Lindsey Masson, Executive Director, Corporate Business, Ashridge Business School

  • “Speaking for all the Booth faculty that participated in the NEXT PSB program, we are delighted to win the EFMD gold medal award. The success of the program, and the resulting award is confirmation of the formula for success in customized leadership programs: high quality faculty, a dedicated executive education staff, and a customer who is highly engaged and committed to creating the context necessary for successful leadership development in their organization."
    Marc Knez, Faculty Director, Chicago Booth School of Business

  • "We are happy and proud that EFMD has recognized our NEXT program with such a high award among other well-known international companies. Recognition of our project as one of the best is confirmation that together with our partner Chicago Booth School of Business we have managed to find creative, and most importantly, effective solutions to our challenges. The program became a powerful tool for further business development and strategic goals achievement, and this award inspires our Corporate University to continue forming a new leadership culture and contribute to the development of the next generation of PSB leaders."
    Oxana Martynova, Head of Corporate University, Promsvyazbank

  • “It was our distinct privilege to work with the inquisitive and passionate PSB leaders. Without doubt they made the learning journey at Chicago Booth an insightful, refreshing and impactful experience. Their willingness to think critically and collaboratively about their shared leadership challenges and to engage with our faculty in a robust dialogue is the foundation of a very open and fruitful collaboration with PSB. We are grateful and proud to have been granted this special award. We trust that this recognition will help maintain the desire and ambition to learn and explore new ways to bring success to PSB.”
    Eugenia Patriniche, Programme Director, Chicago Booth School of Business

  • “It’s a great honor and confirmation of our work with Stora Enso to have received this award. The Pathbuilder journey shows the immense strategic impact that educational programs can have both on the individual but also the organization level.”
    Albrecht Enders, Professor of Strategy and Innovation, IMD

If you have any questions or would like further information on the EIP awards you can find out more via this EIP Overview Brief or please contact This email address is being protected from spambots. You need JavaScript enabled to view it.

EFMD Future Series webinar – “Emerging Trends in Social and Digital Transformation”

WebinarsThis upcoming series of webinars will focus on "Emerging trends in social and digital transformation and their impacts on the People Agenda”, and will be delivered by Stephan Paolini, Senior Vice President, Capgemini Consulting.

According to Capgemini Consulting’s vision, digital transformation is first and foremost a business transformation. People, not technology, are the most important piece in the digital transformation puzzle. 

paoliniDigital transformation has become the ultimate challenge in change management because it impacts not only industry structures and strategic positioning but all levels of an organization (every task, activity, process) and its extended supply chain. Leaders must constantly challenge their organizations to ensure that this technology-enabled change can unlock productivity gains and significant competitive advantage and understand where and how the fundamentals of their current operations could be unsettled by agile new entrants or new business models".

We invite you to take advantage of this great opportunity to share best practice by participating in the following 2 webinars:

Digital Performance: People Make it Real! on Tuesday 1 July 2014 (1:00pm - 2:00pm CET Paris)

  • Emerging trends in social and digital transformation and their impacts on the People Agenda.
  • Which components’ structure the picture and how can it be addressed?
  • Which impacts on the Corporate Learning Function and its drivers for change?
  • Some concrete examples of “game changing” initiatives.

Leadership in the Digital Era: A New Deal?  on Tuesday 23 September 2014
 (1:00pm - 2:00pm  CET Paris)

  • How are the Digital / Social / Open context affecting Business management?
  • How do the (digital) new ways of working change the Leadership/ Managerial landscape?
  • How can it be anticipated / adapted / supported?

Free event for EFMD corporate members and special guests.

EFMD Launch Strategic Learning Review

SLRcover web2

At the EFMD Sharing Best Practice Masterclass earlier this year, hosted by UniCredit in Torino, EFMD officially launched SLR – Strategic Learning Review.

"Company-based learning organisations are being challenged to maximize the effectiveness, relevance and quality of their programmes. Learning must be seen to deliver value and impact; this new service from EFMD will help companies determine whether their learning organisation is delivering (and is perceived to be delivering) services in line with their strategic mission”, said Prof Eric Cornuel, CEO & Director General of EFMD.

The design of SLR draws on EFMD’s 15 plus years of experience in the area of quality assurance for both business schools and learning organisations through the EQUIS and CLIP accreditation systems. SLR offers a diagnostic check-up service that allows a Learning Organisation to take stock of the strategic effectiveness of its operations and its impact within the company. It is designed to be a flexible service for learning organisations at any point of their development.

“EFMD’s one-day strategic diagnostic review (Strategic Learning Review) was very valuable. The review, which was conducted by experienced auditors enabled us to highlight the strengths and weaknesses of our corporate university. The conclusions, covering a range of strategically significant areas,  have led us to strengthen a number of our processes and better prepare ourselves for future accreditation. I highly recommend this Strategy Learning Review to companies in search of a true strategic approach.” Safran Corporate University

Combining guided self-assessment and a one-day on-site visit by a two-person EFMD team, the evaluation highlights both the areas where the Learning Organisation is performing effectively and the areas where fundamental problems may need to be addressed. The process is designed to offer a checkpoint that provides a critical analysis of the situation at a given moment in time, whilst also helping companies construct a learning roadmap for future development.

"We used the EFMD Strategic Learning Review to get outside feedback on where we stood in our pursuit to build up a state-of-the-art L&D organisation. Based on a one-day visit only, the experienced EFMD consultants were able to draw a very concrete picture of our current strengths as well as the areas we still need to develop. This has since helped us a lot to refine our current priorities. We highly recommend this pragmatic tool to other organisations who want to develop their L&D strategy."  Baloise Campus

The SLR process is centred around six key points: the clarity of purpose & mission of the Learning Organisation, the scope of its activities, its positioning in the company, its operating model, the portfolio of programmes and services offered and finally the governance system to keep it properly aligned.

"The starting point for any strategically effective L&D organisation is always going to be a well-defined purpose and coherent objectives as regards what is to be achieved. SLR focuses on the value chain that links intentions and outputs", said Gordon Shenton, Senior Advisor, EFMD.

The many benefits of SLR include:

  • An assessment of the Learning Organisation’s effectiveness and relevance in delivering on its strategic remit
  • Identification of major dysfunctions, disconnects, misalignments or missing elements in the construction of the Learning Organisation.
  • Bringing to light the perceptions of major stakeholders within the company
  • Outside-in challenge: the visiting experts bring an external view with a constructively critical perspective
  • A sounding board providing an opportunity to test ideas and share concerns with experienced professionals in the field of corporate learning
  • A checkpoint for the Learning Organisation team to concentrate minds and build commitment to future development
  • An opportunity to reinforce the buy-in of major stakeholders in the company.

Two information session webinars are organised to find out more about the SLR process:
19 June 2014 CET 13,00 - 14,00, by Jan Ginneberge, Sernior Expert EFMD
10 July 2014 CET 13,00 - 14,00, by Jan Ginneberge, Senior Expert EFMD with testimonial from Achim Wolter, Head of People Management at Baloise

SLR is a service for any organisation anywhere in the world that wants a strategic review of their learning and development structure and design process. If you would like any further information or have any questions please contact Shanshan Ge (This email address is being protected from spambots. You need JavaScript enabled to view it.) or visit www.efmd.org/slr.

Invitation to Join the New EFMD Special Interest Group: "An Engaging Place to Work"

efmd-newlogo2013-lr coloursYou are warmly invited to join the EFMD Special Interest Group (SIG) on the theme of “An Engaging Place to Work”. Alstom, Baloise, Merck/MSD, Pirelli as well as UBS and Unicredit have already committed to take a lead role in this group for experience and best practices sharing.

Across industries and geographies the question how a company can become and stay an engaging place to work is being discussed with increasing intensity. Two main factors seem at the core of this discussion: First, with Generation Y entering the labor market a distinctively different set of expectations has taken the stage. Second, companies need to constantly adapt and innovate in a world driven by exceptional speed of change. This can only happen where employees take their hearts and minds to work and act like entrepreneurs from where they sit in the organization.

Companies with higher workforce engagement are more innovative and more productive. Recent numbers published by Gallup found a 22% advantage in profitability to companies in the top quartile of employee engagement vs. those in the bottom quartile. Gallup figures also shock us with an overall ratio of only 12% engaged employees as per their latest worldwide report. The case for action seems clear: not only is creating an “Engaging Place to Work” the right thing to do from a human and organizational health perspective, it is also a prime opportunity for leading companies to differentiate themselves lastingly from their competition.

This EFMD Special interest Group (SIG) will explore cross-functional strategies to build the “workplace of your dreams”. We will focus on areas like leadership, talent management, values of a new employee generation as well as innovative technologies and how they change our work experience. The goal is to advance the critical field of employee engagement in concrete terms, by creating a menu of “best practices” and jointly developing innovative “next practices”.

This SIG is addressed to senior delegates from a broad set of specialty backgrounds, including HR, Learning, Talent Management, Technology, Communications, Branding or Strategy. Dr. Siegfried Hoenle, Senior Advisor EFMD, Visiting Professor at IE Business School and former CLO and Head Talent and Credit Suisse, has agreed to facilitate the SIG. Dr. Simon Stoepfgeshoff, Professor for International HR Management at University of Applied Sciences Bern, will provide inputs and co-facilitate the SIG work.

Details of the final work schedule and specific challenges to be addressed within the SIG will be agreed upon by SIG members once the project is fully underway. The kick off meeting - hosted by UBS - will take place on 3-4 November 2014 in Zurich, Altstetten (Switzerland). Please click here for more information and application.

We invite you to take advantage of this tremendous opportunity to leverage best practice, utilise leading experts and collaborate with peers to deliver real value to your organisation. Please do contact EFMD colleague This email address is being protected from spambots. You need JavaScript enabled to view it. with any other question you may have.

GSE / EFMD Global Focus Collection Now Available in the SOL Library

solSpecialist publishers and partners of EFMD, Greenleaf Publishing and GSE Research have launched a new online collection of books and journals in sustainability, CSR, corporate governance, ethics, environmental policy and management, and related fields.

The collection also includes the GSE/EFMD Global Focus collection that contains over 100 papers focusing on sustainability, social responsibility, and business and executive education.

Containing almost 400 volumes, the Sustainable Organization Library (SOL) gives instant access to an international collection, for use in study, research and executive education. The books and journals in SOL have never previously been available as a collection, and many have never been available at all digitally.

The Sustainable Organization Library also includes subscriptions to Greenleaf’s Journal of Corporate Citizenship, and Business Peace and Sustainable Development journals, and draws on material from a number of international publishing partners. More information is available at www.greenleaf-publishing.com/sol

Greenleaf Director John Peters said: “There has never been a more pressing need to bring sustainability into business practice and management education. This can’t be seen as ‘nice to do’ any more – it’s must do.”

“Sustainability is one of the key issues for the 21st century – this is an exceptional collection that will be of great value to business schools, companies and NGO's all over the world,” said Prof. Eric Cornuel, CEO & Director General, EFMD.

SOL is available to buy outright, or on an annual subscription, and is hosted on the well-established IngentaConnect platform. SOL operates under the simple and straightforward SERU (Shared e-Resource Understanding) licence created by NISO, the US National Standards Institute, with no digital rights management (DRM) restrictions. This makes SOL available to all members of an organization.

In the SOL collection, each chapter or paper– more than 5,000 – is tagged individually, so users can easily find individual items that are relevant to them.

Professor Simon Mercado, Associate Dean at Nottingham Business School commented: “This is a welcome innovation for all of us committed to responsible leadership values and sustainability-related research and education.”

Greenleaf Publishing was launched 21 years ago following the first Rio Earth Summit in 1992 and now has representation in the USA and India, as well as publishing offices in Leeds and Sheffield, UK. Greenleaf is an independent publisher, which works in partnership with many international organizations including EFMD and PRME, the United Nations Principles for Responsible Management Education.

To review our book titles, or if you are interested in writing for Greenleaf, go to our site www.greenleaf-publishing.com.

Free trials of the SOL collection are available to all EFMD members. To request a free trial, please forward this to your institution’s librarian. For more information, email This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it.. Or contact Greenleaf Publishing, Aizlewood’s Mill, Nursery Street, Sheffield S3 8GG, UK; telephone +44 114 282 3475.

The Mounting Momentum of MOOCs - An Update on the Rapid Growth of MOOCs

mooc14-2This paper is a sequel to the White Paper: MOOCs Are on the Move, first published in January 2013. The purpose of this paper is to observe the growth and impact the concept of MOOCs have had over the past year as well as some key issues and emerging trends. This paper comes with a qualifier: the growth of MOOCs continues to be exponential and as soon as an article or paper is published about MOOCs it can often be out-of-date within a matter of weeks or even days.

What are MOOCs
Although awareness of the term MOOCs has grown significantly during the past year, there are now different forms and variations of MOOCs. The term MOOCs comes from the original concept of Massive Open Online Courses and which mainly applies to short courses offered by universities and higher education providers. MOOCs aggregators offer a range of free online courses covering an increasing number of topics delivered by qualified lecturers from some of the most well-known universities in the world. A key aspect of MOOCs is the access they provide to quality learning and development courses for virtually everyone, anytime, anywhere in the world with internet access.

Over the past year awareness of MOOCs and participation in courses has grown significantly. This is reflected in the example of one of the largest MOOC aggregators Coursera, which in November 2012 had 1.9 million Courserians, or registered students. By November 2013 this had grown to 5.5 million Courserians, representing an average growth rate of 9,860 people registering as students per day, up from 8,100 per day a year earlier.

moocs14Major MOOCs
Coursera (www.coursera.org) is still the biggest MOOC platform providing 530 different courses, up from 212 a year before. As well, the number of university and institutional partners has trebled from 33 to 107, with the majority being well-known and highly regarded universities. As mentioned above, Coursera now has 5.5 million students from 190 countries and they are taught by 730 professors/course instructors. The main types of courses students register for on Coursera are computer sciences, 41%, humanities 17% and business and management 15%

Being the biggest MOOCs aggregator, Coursera is also trying to maintain this position by being the MOOCs innovator. It is currently developing a network of learning hubs in such locations as Chennai, Helsinki, Phnom Penh, Prague, Shanghai, Moscow and Seoul to provide its students with a blended learning model that combines selected online MOOCs with face-to-face sessions with local tutors and interactions with other students. The learning hubs, mainly in developing countries, will allow students without computers to access the MOOCs offered through Coursera, thereby expanding according to their principle of providing accessible education to interested students anywhere. This is also supported by a limited number of MOOCs available in Chinese, Italian, Spanish, German and French.

Udacity (www.udacity.com) has a niche offering of approximately 30 computer science and mathematics courses with a range of topics from beginner courses to intermediate and advanced courses and feature a learning-by-doing approach. As students complete all the requirements of their course they receive a certificate of completion.

EdX (www.edx.org) owned by the prestigious academic institutions Harvard University and Massachusetts Institute of Technology (MIT), draws content from a selection of their highly regarded courses. The consortium has grown during the past year to 30 university partners that are among the most highly regarded in their regions. The 94 courses now offered reflect those of more traditional universities and include biology, philosophy, physics, science, history, music, engineering, chemistry, economics and finance.

In September Edx announced a partnership with Google to develop MOOC.org, which is proposed to launch in mid-2014 as a site that will enable teachers, businesses and anybody else with an interest in learning and development or a passion for a topic to create their own digital course and have it hosted and listed as a course on the site.

Google has demonstrated an interest in education over a number of years and the partnership with Edx seems a logical progression that reflects many of Google’s grounding principles of openness and creating a platform that facilitates networks and enables people to collaborate. This development will be supported by Google’s other resources including Google Play for Education, Google Apps for Education as well as Education YouTube.

Khan Academy (www.khanacademy.org) is a MOOC platform originally providing courses for young learners from kindergarten to Year 12 with courses centred on mathematics and science: biology, chemistry and physics, as well as some elements of economics and history. Over the past year Khan Academy has expanded its range and level of courses to attract young leaners, as well as teachers, parents and anybody with an interest in a mathematics or science subject. Given the breadth of study levels, Khan Academy recently introduced a learning dashboard hub for their ‘world of maths’ for students to answer a series of online questions to ascertain what they know, gaps in their knowledge and where to start their learning at the level most appropriate for them. Khan Academy also provides electronic badges that reward each student’s achievements and students can analyse their learning records to identify what they have learnt and their learning performance.

FutureLearn (www.futurelearn.com) is the first United Kingdom-led MOOCs aggregator and the newest major player having launched in September 2013 with an initial trial of 20 quality courses consistent with their theme of “inspiring learning for life.” FutureLearn is owned by The Open University in partnership with 20 prestigious UK and international universities as well as the British Council, British Library and British Museum.

FutureLearn is already exploring opportunities for generating revenue from its free courses by allowing students to purchase a Certificate of Participation once they complete key elements of a particular MOOC. Students will also be able to obtain a Statement of Attainment for certain courses after paying to sit an invigilated exam at selected physical locations around the world. In order to sit for the exam students will need to provide two forms of identification that match with their student registration information. The Statement of Attainment will show the student’s name, course title, the name and logo of the university that delivered the course, the number of study hours per week required for the course and the actual percentage score the student achieved in the exam. At this stage, the Statement of Attainment will have no formal recognition by universities but it can be used as evidence by a student of continuing professional development and with potential employers to demonstrate their understanding of a particular topic.

Alison (www.alison.com) was launched from Ireland in 2007 and began delivering free, open online courses before the term ‘MOOC’ came into existence. Unlike most MOOC aggregators, Alison began generating revenue from launch by providing the online courses free but charging for extras, such as certificates and diplomas, as well as income from advertising links on the site.

Alison currently offers over 590 predominately vocational courses across certificate and diploma levels in ten languages. The certificate level courses require 1–2 hours study while the more rigorous diploma courses require 9–11 hours study. In particular, Alison allows the student to pace their own
learning with no time limit on completing a course. To meet the requirements for a certificate, a student must complete all the modules in a course and achieve at least 80% in the assessment, which can be taken multiple times, in order to purchase their certificate. An important feature of the Alison
testing facility is the option for an employer or recruiter to login to the site and have a student undertake a short quiz to test the knowledge of a student and the validity of their certificate.

Major Developments in MOOCs During The Past 12 Months moocs14-1

Rapid Increase in the Number of MOOCs
The obvious trend during the past year has been the number of MOOCs now available, both with the increase in the number of courses offered by established MOOC aggregators as well as the number of new aggregators. Instead of working through a MOOC aggregator some universities have started piloting their own MOOCs during the past year offering selected open courses for people to undertake as a taste of higher education or a particular topic. Some universities have also progressed to the stage of offering students the option to pay for online support from a lecturer and the possibility of sitting for an invigilated exam. Students who achieve a prescribed pass level in the exam can receive partial credit for a subject when they enrol in a degree program with that university.

In addition, many high profile and elite universities are now offering their standard courses as open courses where people can watch the standard lectures online and access course slides and materials. To achieve the formal qualification people need to apply, meet the entry criteria, enrol with the respective universities, pay the program fees and satisfactorily complete all the assessment requirements associated with each course.

How to Choose a MOOC
Given the rapid increase in the number of MOOCs available, a new challenge is finding the right MOOC to suit an individual’s learning aspirations, timing and content relevance. This has led to the launch of MOOC List (www.mooc-list.com) which claims to offer a complete list of all available MOOCs by category, university/entity, course length and estimated effort required to undertake the course. Having decided on a potential MOOC, it is possible to obtain further insight by using another initiative called CourseTalk (www.coursetalk.org) to check evaluations and ratings by students who have completed that course.

Multi-Lingual MOOCs
While English is the traditional language of the internet, a number of MOOC aggregators, including Coursera and EdX are starting to offer some courses in a range of languages, particularly Chinese and French. As well, the first MOOC platform for the Arab world, called Edraak, is currently under development using the Open EdX platform.

Security and Validating Students
There has been a significant focus on security and validation of students registering for MOOCs. Validation becomes an issue once a student wishes to receive certification for their participation and assessment in a MOOC and it becomes an even greater issue once a student wants to sit for an exam that has credit potential.

As Coursera has received 10 million assignments since its launch in April 2012, developing a more effective system for validating students and their assessment was a priority. In January 2013 Coursera launched the Signature Track program as a means of authenticating students and issuing validated
certificates, for a fee. Students complete an identify validation process including photograph verification and keystroke monitoring, which records a student’s typing pattern and rhythm as a biometric style of security. As students login for an exam they type a short phrase that is matched against those on their registration records.

MOOCs Assignments for Credit
While the majority of MOOCs are not recognised by universities for credit toward degree programs, there have been some developments in this area during the past year.

The American Council on Adult Education (ACE) has been investigating the possibility of MOOCs being approved for credit in a pilot with five courses offered through Coursera. While the five courses have been approved for academic credit, the approval is based on the structure and content of the courses and not on the learning outcomes. As universities have the authority to self-accredit programs and courses, they also have the discretion to determine whether they will recognise certain MOOCs and to what extent they might provide some form of credit towards a degree program. Currently, most universities are still observing the development of MOOCs without any commitment to providing credit toward formal degree programs.

However, some universities have started offering MOOCs that are units from courses of selected degree programs. Students completing the MOOC have the option of sitting for an invigilated exam and the results can provide partial credit toward a university degree course.
Respected higher education institution Georgia Institute of Technology in the United States has announced plans to offer a Master’s degree in computer science through MOOCs at a fraction of the cost of the on-campus costs. The course will be like a normal MOOC with content and materials accessible for free to anybody who registers for the program. Students who enrol in the MOOC-based degree program will pay about 20% of the normal fees and will sit for formal exams as well have access to tutors and other support services.  (The New York Times). 

Some MOOCs become SPOCs
Another development of MOOCs is SPOCs - Small Private Online Courses. Harvard University is a leader in this area and it could be a possible next step for students who complete a MOOC. People receive a taste of a particular topic or study area in a MOOC and if they want to go the next step they can participate in a SPOC. In choosing to take the next step, students are more likely to be willing to pay a fee to participate in a course that features limited class size, provides more customised tuition and offers assessed assignments that can be used as credit toward selected formal programs.

The SPOCs still incorporate many of the features of MOOCs: online, flexible accessibility for those enrolled in the course and a mix of interested participants from diverse industries and backgrounds around the world. This diverse mix with a smaller select group of participants can add to the richness of online discussions, interactions and experiences that enables participants to learn from each other.

Criticism of Low Completion Rates for MOOCs
There have been numerous articles about the low completion rates by students in MOOCs, which generally range from about 4% up to 10% of total students registered for a course. However, the reporting of the low number of completions is distorted as up to 50% of people registered for a course never watch the first video module, so they don’t actually commence the course but are included in the numbers as not completing. Most universities and higher education institutions allow students to attend the first one-to-two sessions of a course with the flexibility to withdraw before a specified census date without being included in the class numbers or incurring any grade or financial penalties.

This approach acknowledges that students may withdraw from a course due to workload, clashes with other subject timetables, work commitments, family reasons and changes in personal circumstances.

A more realistic assessment of the low completion rate would be to exclude everybody who has registered for a MOOC and never watched the first video module or until they begin the first online self-assessment test as this would better reflect those who seriously intend to undertake the course. Some people register for a course out of curiosity and once the video commences they have a better understanding of the topic to make an informed decision to continue with the course.

Research on the Role and Future of MOOCs
One significant development of the past year is the move to undertake more formal research on the role of MOOCs, the importance and contribution of MOOCs and possible future scenarios for MOOCs. This reflects the growing interest in MOOCs and the need to progress beyond the continual opinion- based articles discussing latest developments and ongoing criticisms of MOOCs compared to traditional university courses.

The MOOC Research Initiative was launched in August 2013 with the purpose of exploring the potential for MOOCs to extend access to postsecondary credentials through more personalised and more affordable pathways. The MOOC Research Institute is funded by a grant from the Bill and Melinda Gates Foundation and currently has 28 MOOC research projects underway.

Summary
Given the rapid growth in the number and variety of MOOCs during the past year and the fact many universities are formally acknowledging their existence and the potential to create pathways for lifelong and continuing learning, MOOCs are more than just a fad. However, their primary role is an introduction or taste of higher education or a specific topic.

For students, the opportunity to access and undertake a MOOC on almost any subject for free gives them a taste for a particular topic that could lead to further study and possible career opportunities.

For universities and higher education institutions MOOCs are a marketing opportunity to promote the university and selected courses and programs. Exploring the potential to provide partial credit towards certain degree courses enables universities to attract a broader range of students as well as make enrolment offers to students that demonstrate commitment and successful outcomes from MOOCs.

For employers, with the increasing number of MOOCs offering certificates of participation and completion that can be validated, there is the opportunity to identify potential employees with knowledge and understanding of particular topics as well as a personal commitment to their ongoing professional development. In addition, employers can utilise MOOCs to tailor professional development for each employee to develop their knowledge, skills and capability according to the evolving needs of the organisation.

About the Author
Dr Lindsay Ryan is Director of Corporate Education Advisers. Lindsay is a strategic thinker in organisational learning and development that enables organisations to develop their capability and capacity. Utilising leading-edge research, Lindsay assists organisations adopt a strategic approach to employee training and development to ensure all corporate education and training aligns with the organisation’s goals and strategic direction. Based in Adelaide, Australia, Lindsay’s work is highly regarded internationally and he is also Visiting Fellow in Corporate Education with Birmingham City Business School in the United Kingdom. For further information: This email address is being protected from spambots. You need JavaScript enabled to view it.

Last Chance to Join the 2013 EFMD Career Services Conference - Special Guest Speaker - Edurne Pasaban

eip winners2013

2013 EFMD Career Services Conference - Special Guest Speaker - Edurne Pasaban

There is still time to register for our first EFMD Career Services Conference that will take place on 20 - 22 November 2013 at IE Business School, Madrid, Spain.

careeropportunitiesThere is still time to register for our first EFMD Career Services Conference that will take place on 20 - 22 November 2013 at IE Business School, Madrid, Spain.

The conference is aimed at persons in charge and responsible for taking strategic decisions in the field of career services.

We are delighted to announce that the remarkable Spanish mountaineer Edurne Pasaban will lead a plenary session during the conference on Personal Development. On May 17, 2010, Edurne became only the 21st person and the first woman to climb all of the fourteen eight-thousander peaks in the World. Her first 8,000 peak had been achieved 9 years earlier, on May 23, 2001, when she climbed to the summit of Mount Everest.

"Conquering the 14 eight-thousanders in the world has taught me the keys to lead a project successfully. My ​​expeditions have trained me as a mountaineer, as a person and as a team leader. During my session I will tell my story and offered a personal analysis that can be applied to any activity that demands high performance and team management".

Click here to have more information on the conference and the programme.

Please register now and join peers from business schools around the world including IE Business School, HEC Paris, Stockholm School of Economics, Queen's School of Business, Shanghai University, Vlerick Business School, UBC Sauder School of Business, Aarhus University, WHU - Otto Beisheim School of Management, SDA Bocconi/ Bocconi University, BI Norwegian Business School, Maastricht University, Leeds University, Wits University Graduate School of Business Administration, Porto Business School.

Numerous networking opportunities will be available throughout the event so you can develop you own community of career service professionals.

If you have any questions or require further information please contact Virginie HEREDIA-ROSA This email address is being protected from spambots. You need JavaScript enabled to view it.. We look forward to seeing you in Madrid in November!

EFMD's Global Focus - See the Future

See-the-Future

This is the 21st issue of the magazine since it was launched in January 2007, so we can, to some extent, claim that Global Focus has “come of age”.

Global Focus was conceived as a way of improving communication between the EFMD and its members. But it was always regarded as something rather more sophisticated than a simple PR tool. It was seen as a forum for lively debate and information on the major current issues of management education and a way for EFMD to formulate, consolidate and share policy on the basis of its European underpinning and its increasingly global outreach and vision.

It has played a full part in the work of EFMD, publicising and reporting on meetings and conferences and providing background briefings and interviews with key speakers as well as, for example, explaining the development of policy in key areas such as accreditation.The seven years covered by these 21 issues have, of course, been among the most volatile and disruptive in the long history of management education. And their effects have yet to become totally apparent.

Global Focus has worked hard to keep up with these developments though a wide range of articles and features that particularly address the key issues facing EFMD member organisations. Many of the sector’s best-known and most effective thinkers and players have contributed articles or shared their thoughts in interviews.

The latest issue is no exception and features:

  • The future is out there
    Andrew Crisp reports on a major new study that explores the future challenges facing business schools

  • International Deans’ Programme 2014
    Gain unique insights into the multiple roles of deans of business and management schools in a cohort of around 20 participants from around the globe

  • Preparing leaders for tomorrow’s businesses
    The world is changing so fundamentally that business leaders who act as if the old rules still apply will find themselves and their organisations side lined or overtaken completely. However, say Thomas Malnight and Tracey Keys, those who adapt to this new world will be well placed to make the most of the opportunities it will offer

  • Moving on from Rio
    Last year’s Rio+20 UN summit may have been something of a disappointment but there were still some significant and positive outcomes say Anthony Buono, Jean-Christophe Carteron and Matthew Gitsham

  • Coping with complexity
    Personal resilience is an increasingly necessary tool to face the stress of a complex work environment. Fiona Dent and Viki Holton describe what it is and how to attain it

  • Employers still in love with MBAs
    Management education is increasingly valued by companies worldwide, according to the 2013 Corporate Recruiters Survey. Christophe Lejeune and Michelle Sparkman Renz report

  • The disappearing classroom
    Michael Desiderio describes how new technology is knocking down the walls of the Executive MBA for business leaders

  • PhDs and DBAs: two sides of the same coin?
    Laura Maguire, Elena Revilla and Angel Diaz look at the differences (and even more the similarities) between the traditional PhD programme and the newer Doctor of Business Administration

  • The IMPM innovations and teaching approach
    The International Masters in Practicing Management (IMPM) programme is 18 years old but continues to be seen as one the world’s most innovative senior management degree programmes. Leslie Breitner and Dora Koop explain how the programme has retained its freshness for so long

  • Accreditation – how to get it right
    María Helena Jaén outlines how to make the accreditation process as pain-free and rewarding as possible

  • Walking the talk: managing a management school
    It is one of the oldest and most common complaints – management schools are great at giving good advice to others but themselves rarely practise the management skills they preach. But it can be done. Loick Roche and Sabine Lauria explain how

  • ACE project offers new opportunities
    The new EFMD-backed Alliance of Chinese and European business schools (ACE) offers new opportunities for mutual understanding and increased co-operation says Martine Plompen

  • Soft skills in the business and personal world
    George Pennington provides a psychologist’s perspective on why training in soft skills is vital for business (and personal) life

  • Planting the seeds of change
    Lea Stadtler and Gilbert Probst describe how the Ethiopia Commodity Exchange came into being and the lessons it holds

  • More EQUAL than others?
    The European Quality Link (EQUAL) is one of the less well-known bodies in which EFMD is involved but is also one of the most innovative and long-standing. Irina Sennikova explains its role

Every issue of Global Focus is available digitially via this link.

We are always pleased to hear your thoughts on Global Focus, and ideas on what you would like to see in future issues. Please address comments and ideas to Matthew Wood at EFMD: This email address is being protected from spambots. You need JavaScript enabled to view it.

The New Frontiers of Executive Development

exed2013pictureCome and join us at the 2013 Executive Development Conference hosted by the Stockholm School of Economics IFL Executive Education on 9-11 October (Stockholm, Sweden) to explore “The New Frontiers of Executive Development”

This conference will explore the changing and evolving models of partnership between L&D providers and companies. In a fast changing world there is no longer a clear-cut provider-customer relationship but a co-creation, co-design and/or co-deployment partnership. This becomes even more challenging in situations where budget pressures require achieving more with less.

The 2013 EFMD Excellence in Practice Awards (EiP) winning cases - which were recently selected by an international jury panel - will also provide live inputs to the debates.

Join this unique dialogue where key participants of a new emerging ecosystem come together and provide perspectives from different angles: Corporations, Business Schools, Executive Development Centres and Consultancies.

Register now to join peers from Allianz; Atos; BP; CEAGA; Danone; Danske Bank; EDF; Rabobank; Raiffeisen; Repsol; Santander; Sberbank; Siemens; Volvo; IESE Business School; Rotman School of Management, University of Toronto; Melbourne Business School; Koç University; The American University in Cairo, School of Business; Duke Corporate Education; HKUST Hong Kong University of Science and Technology.

Click here for the complete programme.

REGISTER ONLINE now as places are limited. 

We look forward to seeing you this fall in Stockholm for what we are sure will be a highly stimulating and exciting EFMD Executive Development Conference. if you have any question or require further information please contact This email address is being protected from spambots. You need JavaScript enabled to view it..

EFMD Awards CLIP Accreditation to ArcelorMittal, BBVA & PSA

EFMD-Awards-CLIP

EFMD Awards CLIP Accreditation

The Corporate Learning Improvement Process (CLIP) is a unique accreditation run by EFMD that focuses on identifying the key factors that determine quality in the design and functioning of corporate universities and learning organisations.

We are delighted to announce that ArcelorMittal, BBVA - Banco Bilbao Vizcaya Argentaria and PSA Peugeot Citroën have recently received CLIP accreditation and join the CLIP community which also includes:

The CLIP accreditation was an important achievement given the complexity of our organization. We are proud of the official recognition for the quality of our work so far, which will also strengthen our position internally. At the same time the peer review report gives also clear indications on the way forward, how to further improve and bring more structure into our learning landscape. The CLIP accreditation has certainly given a new momentum to the global roll out of ArcelorMittal University.Christian Standaert, General Manager, ArcelorMittal University

CLIP will help us to be positioned on the same level of excellence as other global organizations that like BBVA have long-standing learning models, with high standards of quality and rigorous, dynamic and high impact organizational learning management models. Organizations that are CLIP certified reflect excellence in its learning model and meet the quality standards in the more rigorous learning management values. Therefore, it is an honor for Campus BBVA to have obtained this certification and to have been recognized as a best-practice reference in the learning industry. The accreditation process has given us the opportunity to conduct a rigorous internal analysis,  that has pointed out not only our strengths but also  the areas for improvement that we must promote as a unit that supports our business in the achievement of its goals and our professionals in their development. This is the recognition of a sustained continuous effort of many people in the last years; people that are aligned with BBVA’s values that have committed firmly to the people as the center of the organization, and to their learning and development as differential elements.
Ignacio de La Vega Garcia, Chief Learning Officer, BBVA

The assessment process covers all the essential dimensions of the corporate university’s deployment within the company: the alignment of its mission and operational objectives with corporate strategy, the effectiveness of its governance and internal management systems, its ability to address key issues of concern to the business units, the programme design process, the overall coherence of the programme portfolio, the quality of delivery and the impact of the corporate university’s activities upon individual and organisational learning.

The CLIP initiative draws extensively on EFMD’s successful EQUIS accreditation scheme for business schools and universities. Internal self assessment against a set of rigorous standards drawn up by leading members of the corporate learning community is combined with external review by experienced peers.

Richard Straub, Director of Corporate Services who leads the CLIP process at EFMD believes the whole experience delivers a great deal of added value to an organisation. “In the past corporate universities and training centres have either flourished or failed because of how they are perceived internally. Gaining CLIP accreditation has helped to establish the credibility and internal recognition of the corporate university and gives a corporate university something tangible it can show to its board.”

For more information on the CLIP process visit - www.efmd.org/clip

MOOCs and Executive Education

uniconlogoThis UNICON Research Report focuses on MOOCs and executive education and starts by exploring the business models of Udacity, Coursera, EdX, Udemy and 2U.

For executive education, the developments in this area may provide opportunities for extending reach within organisations, for engaging faculty in new and exciting ways, and for providing educational opportunities that are more flexible in meeting participants’ needs,” concludes author Jennifer Stine.

However, there are also the unanswered questions about the long-term sustainability of MOOCs, and about how their adoption may impact faculty or could influence the strategic direction of institutions.

The author refers to how the disruptive innovation model was specifically applied to executive education in an Harvard Business Review Blog published in January 2013 by Berkeley faculty member Morten T. Hansen. The main drivers are repeated, being that:
  • companies have online learning platforms and will be looking for content thereby creating demand,
  • hybrid and online programmes are attractive from a cost/time perspective,
  • new technologies make the online experience more appealing, and
  • networking is increasingly going online which would lessen one of the key benefits of meeting face-to-face.
Surveying the Executive Education Audience
As part of the research project a nine question survey (in English and Spanish) was sent to past participants ofinsead open enrollment executive education programmes at five differnet business schools including EFMD members INSEAD and ITAM.

Interesting findings include:
  • Affinity for on-line programmes is evenly distributed over age ranges. The highest percentage of respondents to the English language survey were in the 40-49 age range, in the Spanish language survey respondents were a decade younger.
  • Programmes that combine on-line and face-to-face are reported as the type of training having most value in terms of personal learning (according to 45.5% English and 52.5% Spanish survey respondents). A much smaller percentage favour “on-line” programmes only: 15% in the English and 20% in the Spanishitam survey.
  • When evaluating the suitability of on-line education for executive education, 52% of respondents to the English language survey, and 68% of the respondents to the Spanish language survey, feel that online learning was well or highly suited for executive education.
  • Concerning conditions making it more likely to enrol in an on-line executive education programme, lower cost is an important factor for nearly half of the respondents. However, Spanish language respondents feel more strongly about course credits.
  • 80% of survey respondents report to have taken on-line or blended programmes, only a small number reported taking MOOC-model courses.
Leaders of executive education units were also interviewed as part of the research project and reports that:
  • Several types of innovations are being explored especially around deepening the learning experience.
  • Few are worried about the erosion of value in high-touch, high-end programmes such as leadership development.
  • There is concern, however, about the more skills-based, open enrollment programmes.
The UNICON research report “MOOCs and Executive Education” by Jennifer K.Stine is free to download from the UNICON website.

IFL
MOOCs and their impact on executive education will be a topic amongst many that will be explore and debated during the upcoming EFMD Executive Development Conference to be held from October 9 to 11, 2013, hosted by Stockholm School of Economics IFL Executive Education.

The theme for the conference is: “The New Frontiers of Executive Development” and you are warmly invited to join us.
 

EFMD Call to Participate in a Pilot Network Supporting Virtual Internships

ProvipWhat is a virtual internship?

International internships are gaining more and more importance in the context of the internationalization of higher education and globalization of our (professional) world. Traditional international work placements, where the learner travels abroad to the company, are not always feasible for all students because of financial, geographical, social or other reasons. For those physical placements abroad that do happen, there are also a number of difficulties to overcome, mainly related to a lack of communication between the student, the foreign company and the institution for higher education.

Virtual mobility and ICT-supported interaction can help address these issues. There are always three stakeholders involved in an international internship: the higher education institution, the student and the receiving company or organization. ICT-supported activities can be used to facilitate the interaction between these stakeholders. When the interaction between a student and a company is mainly ICT-supported, this is classed as a virtual placement.

The European project EU-VIP looked into the conditions for success when integrating virtual mobility in international internships. All of the results are available via www.euvip.eu.

The project noted that international internships are mostly the result of individual relationships or actions, while - for successful virtually supported placements - a structured implementation and collaboration between higher education institutions and companies is desirable. These issues are now being addressed in the follow-up project PROVIP (“Promoting Virtual Mobility in Placements”, 2012-2014), http://www.provip.info. This project is aimed at creating an international network of companies and study programmes in the fields of marketing, IT and engineering, interested in offering international internships to students, vip2supported or facilitated by virtual mobility. The whole internship process (before, during and after) will be supported through an online platform.

Who are we looking for?
We are looking for companies or their departments of marketing, IT and engineering willing to be part of this pilot network and its innovative approach towards international internships. We are also looking for study programmes in the same fields that can provide mature students who can work independently.
 
What can you expect from us?

For companies
  • An additional international pool of candidates for an internship
  • Contacts with higher education institutions from all over Europe, active within study fields related to your sector
  • A network that can serve as a bridge towards foreign markets, other languages and business cultures
  • Development of the online platform based on your needs and current practices regarding (international) internships
  • Input of extensive knowledge in the field of virtual mobility
For business schools and HEIs
  • An additional offer of virtual or virtually supported international internships to your students
  • Contacts with companies from all over Europe, active within sectors related to your study field
  • A possibility to further internationalize your curriculum and work on the intercultural competences of your students
  • Development of the online platform based on your needs and current practices regarding (international) internships
  • Input of extensive knowledge in the field of virtual mobility
What do we expect from you?
  • To promote your internships via the platform or to promote to your students the international virtual or virtually supported internships in addition to your “traditional” internships
  • Active participation in and use of the platform by the internship supervisor
  • To assist in platform evaluation
Timing?
  • June 2013: input of information about your needs and practices regarding internships
  • September / October 2013: short training session about the use of the platform
  • October 2013 – June 2014: pilot run of the network and platform, during this period evaluative input will be asked of the participants twice.
If you are iInterested to know more or to get involved, please contact Boriana Marinova at This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it..

White Paper: MOOCs - Massive Open Online Courses

moocsMOOCs are on the Move: A Snapshot of the Rapid Growth of MOOCs

A White Paper by Dr Lindsay Ryan - January 2013

What are MOOCs
MOOCs are Massive Open Online Courses and they are rapidly changing the game for higher education, executive education and employee development generally. MOOCs offer free online courses covering a growing range of topics delivered by qualified lecturers from some of the most well-known universities in the world. In this age of lifelong learning, MOOCs are a means of providing learning and development to virtually everyone, anytime, anywhere in the world with internet access.

This paper presents a snapshot of current developments in MOOCs, noting that MOOCs have really only gathered momentum in the past year and are constantly developing and evolving almost on a weekly basis.

Background
The original concept for a MOOC came from academic research in the early 1960s with the idea that people could be linked by a series of computers to listen, discuss and learn about a particular topic. Now, continuous development in technology has become the enabler for virtually everybody in the world to have access to a broad and diverse range of education and learning topics.

MOOCs provide free online courses that enable people with an interest in a selected topic to study and learn through interaction with others also interested in the same topic. Other participants could be from the same organisation, city or region, learning together with people from other organisations, cities, regions and countries from around the world. MOOCs are the internet equivalent of distance education and there could be 1,000 or 100,000 participants in a single course.

MOOCs create the opportunity for vast numbers of people across the world to access learning through quality courses, content and lecturers that most would never have access to. For many people, further and higher education can seem overwhelming or beyond them. MOOCs open a world of opportunity for people in remote areas and developing countries as well as people with aspirations to achieve more with their lives. MOOCs are changing the traditional nature of education mainly being for the affluent and elite to being free and accessible to virtually everybody.

The growth of MOOCs is phenomenal. During the three months from mid-October to mid-January, including the quiet period for learning and development over Christmas-New Year, one major player, Coursera, continued to grow at the rate of 6,900 new participants (Courserians) PER DAY. Anything that grows at such a rate cannot be ignored and Coursera is just one of an increasing number of MOOC providers bringing together a diverse and expanding range of open online courses.

MOOCs started as a form of collaborative online learning with people interacting and learning from each other and being exposed to different perspectives, views and ideas. Over the past year, MOOCs have started to move to the mainstream and increasingly resembling more traditional courses, especially as a significant number of MOOCs are shorter versions of many traditional courses, and often delivered by highly qualified professors and academics whose research and academic expertise underpins the course on a MOOC.

Some of the MOOCs, such as EdX, continually research their courses to better understand how participants learn and explore ways of using the technology to transform and further enhance the learning and online experience for the participantsmoocs1.

Major MOOCs
Coursera (www.coursera.org), established by two Stanford University professors, is currently the biggest MOOC platform providing 212 different courses in such areas as: economics and business, computer sciences, biology, social sciences, music and film, medicine, health, food and nutrition, physical and earth sciences. Coursera has a consortium of 33 of the most well-known and highly regarded universities in the world delivering free online courses including Harvard, Stanford, Pennsylvania, Washington, London, Edinburgh, Toronto and Melbourne.

Udacity (www.udacity.com) has a focus on computer science courses and provides a range of topics from beginner courses to intermediate and advanced courses.

EdX (www.edx.org), owned by the prestigious academic institutions Harvard University and Massachusetts Institute of Technology, draws content from a selection of their highly regarded courses.

Khan Academy (www.khanacademy.org) is a MOOC platform for young learners from kindergarten to Year 12 with courses centred on mathematics and science: biology, chemistry and physics, as well as some elements of economics and history.

FutureLearn (www.futurelearn.com) is the newest significant player reflecting how MOOCs are constantly changing. FutureLearn comprises a consortium of 12 major UK universities including The Open University, which has considerable experience in distance and online education, Birmingham, Warwick, Cardiff, Leeds, Bristol and St Andrews. Their web site is live but the courses and content are still being developed.

In addition, many high profile and elite universities are now offering their standard courses as open courses where people can watch the lectures online and access course slides and materials. To achieve the formal qualification people need to apply and enrol with the respective universities, pay the program fees and satisfactorily complete the assessment requirements associated with each course.

Participating in a MOOC
Participants complete a simple online registration for a course that interests them. They might want to learn more about a particular topic or it could be an introduction to consider a future study option or a possible formal university program or career direction. Each course on a MOOC is open for people over the age of 18 and, with parental approval, young learners over the age of 13. Coursera also asks participants to agree to an honour code that all the homework, quizzes and exams is their own work and that they won’t cheat or do anything that could dishonestly improve their results or dishonestly affect another person’s results.

When registering for a MOOC, participants are advised they are registering for a course and not enrolling with any of the universities delivering the courses. The courses are free and most materials and notes can be down-loaded from the course site. Occasionally other resources are recommended, such as additional books and reference materials for particular courses which can be purchased, but they are rarely prescribed as part of a course. A growing number of MOOCs offer a certificate signed by the lecturer once participants satisfactorily complete the course and there may be a fee for the certificate.

Until recently MOOCs have not provided participants with credit for further or higher education programs. However this is an area many universities are now considering, especially as one university in the US, Antioch University in Los Angeles, has started providing credit for selected MOOCs into specified college courses. Many overseas participants, especially in India, are seeking credit for their studies through MOOCs. While most MOOCs incorporate regular self-tests, projects and compulsory exams, universities are still exploring how participants can demonstrate mastery of a topic in order to be able to grant credit for the MOOC study. The American Council on Education is currently investigating a means of accrediting selected MOOCs for credit towards higher education courses.

moocs2How MOOCs Work
MOOCs allow a single teacher/lecturer to teach thousands and sometimes tens of thousands of participants in a single course delivery. With this size class, there is little participant contact with the lecturers, although some have scheduled times when they join online forums with participants to discuss various aspects of a course or provide further explanation on a topic.

MOOCs are often four to six weeks duration and the course format involves participants watching a series of short videos prepared by the lecturer detailing a particular topic theme for each of the specified weeks of the course. The format uses asynchronous learning so that participants can view the video at times that best suit them as well as their time zone. During each topic there are usually online tests that allow participants to respond and check their understanding of the concept or information presented.

In some courses participants are required to write an essay or more detailed response instead of an online multiple choice exam. In these cases, some MOOCs arrange for participants to forward their papers to five other participants for peer assessment and marking. This approach allows each participant to receive feedback and critique from five other participants. A lecturer may moderate an assessment where the spread of grades is diverse or a particular participant has a reputation for marking harshly.

The key to MOOC success is interaction among participants. Participants have interactive online tests during a course and then they will often post comments in online forums. Some MOOC lecturers try to organise face-to-face study groups in various physical locations or separate online forums for participants to promote learning and understanding through the sharing of ideas, perspectives and experiences with other participants.

MOOCs are based on Connectivism principles where learning and knowledge is created through connecting different people with a diversity of opinions. Technology is the enabler for MOOCs and with the growing use of smart phones and mobile computing, participants can maintain on-going connection with their MOOC class and interaction with other participants when they are at work, home, travelling and at any time of the day.

The Significance of MOOCs
  • MOOCs are accessible to virtually everybody who has access to the internet and the courses are free. This means there is no direct cost for a participant to explore a potential new area of interest or learning;
  • Learning occurs at times and locations that best suit the participant;
  • Participants interact with other people with a shared interest and are exposed to a diverse range of perspectives and ideas that can stimulate reflection and further interest in a topic;
  • Being part of a global class, participants can gain insight into attitudes, ideas, and trends among different populations and countries on a particular topic;
  • The continuing growth in the number of MOOCs will lead to significant choice and options for free online courses. This will allow learning and development to be tailored to the needs and/or interests of each participant;
  • MOOCs open a world of learning possibilities and promote lifelong learning for all those who are interested, able and motivated to participate;
  • Although some critics of MOOCs claim there is a low completion rate for courses, this has more positives than negatives. It means that people are interested in the concept of MOOCs and willing to investigate online learning, which most people would not have experienced previously. It also means that people have the opportunity to explore a topic without being committed to it and incurring significant costs as happens with many undergraduate programs.
  • Those people participating in a MOOC who do not complete a course are not precluding somebody else who wanted to participate but did not meet the selection criteria or cut-off levels.
Implications of MOOCs
Participants:
  • The opportunity to learn something new or completely different from their normal discipline;
  • The opportunity to appraise higher education or a specific topic without the need to apply and enrol with an educational institution and incur course fees;
  • The opportunity to learn through interacting with other participants from diverse backgrounds, experiences and countries;
  • Everybody has an equal opportunity to interact online compared to on-campus lectures which some participants find intimidating speaking or asking questions in large groups;
  • MOOCs could be used as an introduction to certain topics that lead to further study and possibly advanced standing in further education programs, subject to assessment of mastery at a prescribed level. This could reduce the duration and costs associated with completing a formal qualification.
Higher Education Providers:
  • Some higher education providers may see MOOCs as a threat, particular those who regard lectures and course materials as their intellectual property and only accessible to fee paying students;
  • Other higher education providers will see MOOCs as the opportunity to showcase some of their courses and use the MOOCs as a means of attracting new participants to undertake studies;
  • Need to develop a system for assessing student mastery of certain MOOCs and provide credit or advanced standing for participants applying for higher education programs. Participants completing a number of MOOCs and able to demonstrate mastery of the topic also demonstrate commitment to study and are likely to complete formal qualifications;
  • Should promote the environment and resources of their university, student experience and value of the qualification for participants who progress from a MOOC to enrolling in a formal university program.
Industry:
  • Employers could utilise MOOCs as part of the learning and development of employees. Those employees that show real interest, commitment and motivation for certain areas of studying could then be supported by their employer to enrol in further studies in areas relating to their employment and career development;
  • Some organisations and industries could use a series of MOOCs, selecting the most appropriate courses from a number of MOOC aggregators, as a pre-qualification for people applying to work in a particular industry, in addition to or instead of a university degree.
Employee Development Potential
MOOCs provide employers with the opportunity to develop an integrated organisation development plan and tailor a learning and development plan for each employee. Such a plan might comprise:
  • One or a series of MOOCs on topics relevant to each employee’s development needs;
  • Work-based projects that enable employees to learn and immediately apply their learning, which promotes greater understanding of concepts and better retention of the learning;
  • A mentor for each employee to discuss their work-based projects, workplace issues and career development options;
  • TED videos (Ideas Worth Spreading) to stimulate ideas, thinking and discussion within an organisation and/or workgroup;
  • YouTube-Education videos with specific topics and speakers used for employees to watch and then discuss or lead discussions with work colleagues.

The above integrated approach to employee learning and skills development could apply to all employees, from frontline, through supervisor and middle management, up to senior managers and executives.

Final Comment
MOOCs have been described in some circles as the biggest development in education for 200 years. It would appear that MOOCs are a win-win for participants, higher education providers and industry.

However, the unanswered question is: if MOOCs are free how do they pay for themselves? At this stage the universities involved in launching MOOCs seem to be following the approach adopted by one of the most successful companies of the digital age: Google. As identified by Jeff Jarvis, Google banks users, not money. When Google rolls-out a new product they worry about whether they will have users. If they have users, the money will follow (Jarvis, Jeff, (2009) What Would Google Do?, HarperCollins, New York).

About the Author
Dr Lindsay Ryan is Director of Corporate Education Advisers.
Lindsay is a thought leader, adviser and mentor to organisations assisting with organisational development and employee learning that enables organisations to develop their capability and capacity. Utilising leading-edge research, Lindsay assists organisations adopt a strategic approach to their corporate education to ensure employee training and development aligns with their goals and strategic direction. Based in Adelaide, Australia, Lindsay’s work is highly regarded internationally and he is also Visiting Fellow in Corporate Education with Birmingham City Business School in the United Kingdom.

CONTACT DETAILS:
(61) 0418 809 170
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Henry Mintzberg Workshop on Developing Practicing Managers and their Organisations

henrymThe Henry Mintzberg, IMPM & EFMD Special Workshop will take place on 16th May in Brussels on the theme: "Developing Practicing Managers and their Organisations".

The workshop will be led by led by Henry Mintzberg, Cleghorn Professor of Management Studies, McGill University, Desautels Faculty of Management, CA together with his two colleagues Dr. Leslie K. Breitner, Cycle Director, IMHL and IMPM Programmes and Dora Koop, Director, McGill University Executive Institute.

Do not miss this unique opportunity to discuss new ways to engage in management education and development with academics, training professionals and staff of corporate academies. Join colleagues and peers from business schools including INSEAD, IESE, Rotterdam School of Management, Vlerick Business School, ESCP Europe and Oxford Said Business School as well as corporate representatives from L'Oréal, GDF Suez University, SAFRAN, Eli Lilly and Company, Rabobank and Novo Nordisk.

The workshop will tap into the years of learning from the International Masters in Practicing Management (IMPM.org), founded in 1996, and a family of spin-off programs that have been designed to build on that experience. Picking up where Henry Mintzberg left off in his book Managers not MBAs,, the IMPM has made significant progress in rethinking education and development for people well into their managerial careers.  The pedagogy is built around the belief that managers will invest by building on their own experiences and involves a number of pedagogical innovations such as; managerial mindsets, morning reflections, managerial exchanges, friendly consulting (on managers’ challenges), competency sharing, IMpact teams, and novel seating arrangements.

Participants in this workshop will not only hear about these new ideas but also live them in the design.  To open, they will be asked to share their concerns for management education and development, and to close, they will reflect on the consequences of the day’s learning for their own programmes.

If you have any questions please contact Virginie HEREDIA-ROSA This email address is being protected from spambots. You need JavaScript enabled to view it.

See the Future - A New Study About the Future of Management Education

futureIt seems that not a day passes without an article about the uncertain future for higher education.  However, much of this is opinion and crystal ball gazing.  To provide clear direction for any school thinking about the future, CarringtonCrisp, the education market research specialists, working with EFMD, are planning a special new group market research study, titled 'See the Future'. 

Taking part will cost only €800.


The study will provide an overview on the future of management education from the student and business perspective – the role it should play in society, its position in higher education, the value to the potential student, the support it can provide for business and data on key trends in the marketplace. We will question four key audiences: prospective students, current students, alumni and corporates and ask these groups about five key areas:future2

  •     attitudes to business,
  •     the value of a business education,
  •     sustainability and CSR,
  •     internationalisation, and
  •     the role of technology.
And provide reports based on audience, geography and business school, as well as a global view of the market place. The aim is to have at least 100 business schools take part and to capture the views of more than 10,000 respondents.  The study will take place in late April/early May with results from mid-late June.

For further details on how to take part please contact CarringtonCrisp by email at This email address is being protected from spambots. You need JavaScript enabled to view it. or by telephone on +44 207 229 7373 or Matthew Wood This email address is being protected from spambots. You need JavaScript enabled to view it. +32 2 629 08 10.

We hope that your school will take part in this fascinating study.

Coaching and Mentoring as Motors of Change - 15 March

Join us for the EFMD Sharing Best Practice CLIP workshop hosted by SwissRe in Munich on 14 (evening) - 15 March 2013!! The workshop will examine the many different areas and ways in whichmentoring coaching and mentoring techniques can be deployed in support of strategic L&D objectives.

  • How does coaching and mentoring fit into a company’s strategic learning processes?
  • To what extent can the learning outcomes of coaching and mentoring be considered organisational and not just individual?
  • How should the ‘targets’ for development through coaching and mentoring be chosen from a strategic perspective?
  • What learning and development objectives should be set for the different target groups?
  • How does coaching and mentoring fit into the learning organisation’s toolkit of didactic techniques?
  • How should coaching and mentoring be combined with other L&D techniques?
  • What is the place of coaching and mentoring in group-oriented leadership programmes?
  • How can the effectiveness of these techniques be measured?
  • How can the cost be justified?   
swiss rePrisca Peyer-Ehrbar, Head of SwissRe Academy, will share her experience with you. Other speakers will include Justus Boeckheler, Vice President, Center for Expertise Development & Change, BASF; Philippe Bonnet, Vice President, Global Head Learning & Education, Essilor International; Andrew Clayton, Head of Group Learning Allianz and Charles Jennings, Former Chief Learning Officer for Reuters and Thomson Reuters, Founding Director of The 70:20:10 Forum.

Join colleagues from Airbus, Alcatel-Lucent, Allianz, Atos, Baloise, BASF, Coca-Cola, Daimler, DuPont de Nemours, EDF, Eli Lilly, Gas Natural Fenosa, GE, ING Insurance, Maersk Line, Rabobank, Siemens, ThyssenKrupp, UBS and UniCredit. For more information and registration please click here.

About the EFMD Sharing Best Practice CLIP Community

Led by representatives of EFMD and EFMD's Chief Learning Officer Community, HR and learning & development professionals meet twice a year to work in depth on the key challenges modern corporate learning functions are facing. The CLIP accredited companies share their experience with complementary inputs supported by other CLOs and/or Business Schools. These events are designed for senior corporate HR and learning & development practitioners from EFMD company members network and selected guests. As an interactive forum, this community of practitioners is unique in corporate learning and development in Europe.

For more information, please contact Shanshan GE  This email address is being protected from spambots. You need JavaScript enabled to view it.

Innovation Beyond Technology within the Asia-Pacific Region - EFMD supports the AAPBS Annual Meeting

aapbsbannerEFMD is supporting the AAPBS Annual Meeting - “Innovation Beyond Technology within the Asia-Pacific Region" on the 27-28 of November in Kuala Lumpur hosted by the International Business School, Universiti Teknologi Malaysia (UTM-IBS).

The theme, ‘Innovation Beyond Technology’, is timely given the increased challenges in the business and management education landscape. Accelerating economic growth in the region, increased demands for quality management education, heightened competition among program providers, depleting federal funding, diversity of consumer profiles are some of the challenges that business schools are forced to face and address. Innovation is a must if business schools want to prosper in this environment.

The meeting provides a platform for AAPBS members and participants to exchange ideas and share best practices about how the business schools in the Asia Pacific region may pursue innovation. Members and participants may expect fruitful discussions on innovative areas in school governance, management, teaching and learning, research and publications, student services and funding models for the cost sustainability of business schools. It is hoped that the meeting will contribute to AAPBS’ continuous efforts towards the advancement of business and management education in the Asia Pacific region, create a solid Asian business and management education model, and establish constructive collaborations among the participants.

"One thing that is certain is that UTM-IBS is looking forward to showering you with Malaysian hospitality", Professor Dr. Mohd Hassan Bin Mohd Osman, Dean, UTM-IBS

Professor Michael Osbadeston, Director of Quality Service at EFMD will be speaking in one of the plenary sessions on "Innovations in Business Schools". The full conference programme and speakers details are available via these links - AAPBS programme & AAPBS speakers.

For details on registration please visit - AAPBS registration. If you have any questions or require further information please contact - This email address is being protected from spambots. You need JavaScript enabled to view it.

EFMD Webinars – Showcasing the 2012 Excellence in Practice Award Winners

webinarThe 2012 EFMD Excellence in Practice Awards winners include:  BAE Systems, Goldman Sachs, Leeds University Business School, Lonza, Merck, Saïd Business School, Siemens, the Wharton School and the University of St. Gallen.

The winning partnerships will be presenting their experiences via FREE webinars which you, your partners and peers are welcome to join.  Please feel free to pass this invitation on.

2012 Excellence in Practice Award Winners - Webinar Series
 
8 November 2012, at 2:30pm (CET): Merck and The Wharton School
“Merck Global Human Health Executive Development Programme””
Register for the webinar

20 November 2012, at 6:00pm (CET): BAE Systems & Saïd Business School
“Trusted, Innovative, Bold - Building Global Mindsets for a Global Future”
Register for the webinar

22 November 2012, at 10:00 (CET): Lonza & University of St.Gallen
“Business Unit Strategy at Lonza – Linking Executive Education and Strategy Development”
Register for the webinar

6 December 2012, at 10:00am (CET): Siemens & Siemens Learning Campus
"Senior Siemens Production System (SPS) Expert Program”
Register for the webinar

Online registration is required but all the webinars are free, however they do have a restricted number of seats with priority offered to EFMD members.

issue 3 2012 eipcover
EFMD Global Focus Special Supplement - 2012 Excellence in Practice Winners

This special supplement is available online and features articles on the winning cases as well as executive summaries of the highly commended cases and observations and trends from all cases submitted. You can view and online copy here or download a copy here (pdf).
 
Join the 2013 Excellence in Practice Awards – Call for Papers now OPEN

Deadline for submission: 15 April 2013
Expression of interest: This email address is being protected from spambots. You need JavaScript enabled to view it.
More info: www.efmd.org/eip

What Do Companies Need from an Executive Training Programme in Japan and Korea?

logo-etpSHARE YOUR VIEWS ON COMPANIES’ NEEDS FOR THE STAFF TRAINING
The aim of this on-line consultation is to gather the EU companies’ opinion on their specific needs and requirements with regards to specialised long-term training, as well their expectations and willingness to send key staff members on the training programmes. Please fill out the online questionnaire which should take you no more than 5 to 10 minutes.

The survey has been developed in relation to the EU-funded Executive Training Programme in Japan and Korea which aims to support EU companies and their executives to develop their business plan and build knowledge of Japanese / Korean business practices, culture and language in order to succeed in the Japanese and Korean markets. The results of the survey will allow the European Commission to further improve the programme with EU companies’ expectations in a continuously changing environment.

What is the Executive Training Programme?

Since 1979, the European Commission’s Executive Training Programme (ETP) has helped over 800 European companies and 1000 European executives to succeed in the Japanese and South Korean markets by providing intensive language and business training for their executives.

Following the successful selection of candidates for the 2012 cycle of Executive Training Programme (ETP) which will start this November, applications are now open for the 2013 cycle of this prestigious business support and executive training programme.

The ETP enables EU companies and their executives to develop their business plan and build knowledge of Japanese / Korean business practices, culture and language, as well as their networks in order to succeed in these Asian markets. The selected participants, who will be granted a scholarship, will follow an intensive business and language training at the internationally recognised universities in Japan / Korea, including an internship in a local company.

EU executives can apply by submitting an online application via http://www.euetp.eu.

Why participate in the Executive Training Programme?
  • On average, participant companies’ related turnover increases two fold within ten years of completing ETP
  • More than 65% of ETP alumni proceed to become top executives within their companies
  • Executives from 15 of the top 20 European companies have taken part in ETP
  • The training is given by prestigious and internationally recognised universities and leads to real business opportunities
Financial support
- Funding for the entire training course in Japan or Korea
- A scholarship of 2,200€ per month for Japan or 2,000€ per month for Korea

Further information
The deadline for applications for the next ETP cycle 2013-2014 is 31st May 2013. Enroll now on www.euetp.eu

“Learning Inc ! The growth of learning and development consulting inside the L&D landscape”

index1Join us for EFMD's Sharing Best Practice CLIP workshop hosted by EDF Corporate University for Management on (20-)21 September 2012 in Paris (Chatou). David Jestaz, Director, EDF Corporate University will share his experience with you and other speakers will include Edith Lemieux, Head of Air Liquide University, Thomas-Olivier Léautier, Professor of Management at the University of Toulouse and Anna Simioni CEO of UniManagement Unicredit Group.

Traditionally in a large number of companies corporate L&D organisations were tasked with the challenge of integrating employees into a single corporate culture. However more and more L&D organisations are challenged to be relevant in the short term and deliver immediate impact. In doing so, the line between traditional learning provision and consulting service is blurring. Beyond the ability to design customized programmes for the business units, there is a growing need for broader upstream services that guarantee alignment of strategic objectives, organizational development and L&D solutions. The central learning entity is called upon to intervene at the problem definition and needs analysis level in support of the business units, even if a subsequent learning & development intervention is not required or even envisaged in a number of cases.

This evolution has created the challenge for central L&D entities to create their own consulting services inside their larger portfolio of activities. At the same time, external vendors, who are reacting to the same trend, are offering both consulting and L&D solutions. In short, corporate universities as well as training firms and Business Schools are beginning to offer consulting services, while consulting firms are starting to build learning capabilities.

This trend deserves more thorough and comprehensive exchange to address a number of issues:
  1. Do we fully understand why this phenomenon has emerged and to what extent this broader consulting role is different from the traditional provision of customized programmes?
  2. Facing this growing demand, how should the L&D organisation within a company design such an offer (business model, pricing, value chain etc…)?
  3. What is the mandate of this L&D consulting practice? How does it fit into the wider landscape of L&D and other internal consulting services?
  4. What are the competencies required to staff such a service? Does it create a natural need to partner with other internal structures or with outside vendors in order to fully integrate a structured service offer?
  5. What is the legitimacy of this consulting service over time?
This workshop is free of charge for EFMD members and by invitation only. It is dedicated to corporate learning and corporate HR practitioners from companies. For more information, please contact Shanshan GE  This email address is being protected from spambots. You need JavaScript enabled to view it.