EFMD Call for Participation in the 2016 GMAC Corporate Recruiters Survey

 2016 corporate recruiters survey

EFMD and GMAC are once again cooperating to carry out the Corporate Recruiters Survey (CRS). Since 2001, CRS data has provided a picture of the current employment landscape, gauged employer demand for MBA and master-level business graduates, and offered valuable insights into employer needs and trends across industries and world regions.

The survey is conducted by GMAC in partnership with EFMD and the MBA Career Services & Employer Association (MBACSEA).Screen Shot 2015 12 08 at 12.35.13

For the 2016 edition, there are two easy ways to participate:

- Option 1: You provide GMAC with the list of employers that recruit and hire students from your business school, and GMAC takes care of the rest.
- Option 2: You administer the survey directly to the employers that recruit and hire students from your business school using a unique URL that GMAC provides.

Participating schools receive exclusive access to the following:

- Interactive Data Report. A free online tool that lets survey participants examine findings in greater depth and conduct customized data searches by numerous variables including propensity and magnitude of hiring overall and by industry and company size, internship data, and salary data.
- Customized Benchmark Report Tool. This free online service gives participants the power to instantly generate benchmark reports for peer programs of their choosing.

The survey launches on February 10, 2016. Sign up your school to participate anytime from now until January 31, 2016 to be sure your school hears from the employers that recruit your students about their hiring projections and the skills they seek in business grads.

For more information, please visit a special webpage.

CEIBS to host the International Teachers Programme© (ITP)

CEIBS-ITPThe International Teachers Programme© (ITP) supported by EFMD, is an intensive faculty development programme dedicated to helping business educators develop suitable skills and capabilities to be successful in their careers. The ITP programme is organized by the International Schools of Business Management (ISBM), a group of thirteen leading business schools located in Asia, Europe, and North America. The 2015 & 2016 programmes will be hosted by the China Europe International Business School (CEIBS) at both its Shanghai and Beijing campuses.

The ITP has served over 1,500 high-caliber faculty and educators from many countries since it started more than 50 years ago. During this period, the programme has rotated between ISBM schools:

  •     CEIBS - China Europe International Business School, CN           
  •     HEC School of Management, FR
  •     IAE AIX Graduate School of Management, FR
  •     IMD, CH
  •     INSEAD Business School, FR
  •     Kellogg School of Management, US
  •     London Business School, UK
  •     Manchester Business School, UK
  •     New York University, Stern School of Business, US
  •     SDA Bocconi School of Management, IT
  •     Stockholm School of Economics, SE

I owe my professional progress to ITP. As a young teacher in Assam, India, I attended the program in 1982 and it changed my life. The curriculum transformed everything I thought I knew about management education. ITP introduced me to new pedagogical tools and strategies, and it helped me see deeper connections between my teaching and research. Through the program, I also gained greater confidence in the classroom. ITP challenged and inspired me to explore my potential, even as I learned how to help others discover their potential. This is a wonderful program for anyone who aspires to create and share knowledge with impact.
Dipak C. Jain, Dean, INSEAD

This will be the first time that the ITP has been offered outside a Western country. In addition to the many well-established qualities of the ITP, its location in China, the world's most dynamic economy, and at CEIBS, a globally top-ranked business school, adds a powerful and exciting dimension, while using most of the same international faculty as in previous programmes.

You can find more info via this web link. Please send any queries or questions you might have to This email address is being protected from spambots. You need JavaScript enabled to view it..

The International Teachers Program© is an intensive faculty-development program dedicated to helping business educators develop suitable skills and capabilities to be successful in their careers. This Programme is beneficial for junior and mid-career faculty who teach business and management at any level: Bachelor, Master, MBA, Executive Education, Ph.D. and faculty development professionals. It is ideal for participants with some prior teaching or coaching experience who are looking to take their capabilities to the next level. ITP has served over 1,500 high-caliber faculty and educators from many countries since it started more than 50 years ago.

EFMD Sign Strategic Partnership with AdjunctFinder.com

ajEFMD has entered into a strategic partnership with AdjunctFinder.com to deliver members access to a worldwide data base of Adjunct Faculty and provide a workforce planning tool for their existing Adjuncts.

Business education is changing with tighter budgets, casualised employment, increasing global competition and students demanding more experienced and diverse instructors. Business schools need simple, cost-effective ways to service student needs and deliver successful educational outcomes.

AdjunctFinder.com is the global, central clearing-house or ‘commons’ for business and business law related schools delivering quality Adjunct faculty to the front line. Adjuncts are full-time, part-time, retired or semi-retired academics or managers - people who want to share their knowledge and experience with the next generation. Adjuncts deliver face to face, intensively on-site and online; they work as sessional lecturers, tutors, executive educators, research supervisors, markers, guest speakers, mentors, coaches, advisory board members and study tour leaders.

The strategic partnership between AdjunctFinder.com and EFMD will enable our member schools to access local and global teaching staff and manage their current people in a personal school-branded site. Through their personal ‘My Adjuncts’ school site, school leaders and administrators can apply data – qualifications, teaching experience, business experience, disciplines, teaching modes, availability etc – to their staff allocation decision making.  adjunctfinderpic

Click here to visit the AdjunctFinder.com website.



“The EFMD AdjunctFinder.com strategic partnership brings global Adjunct Faculty recruitment to all members. The easily accessible, global data base of Adjuncts makes searching for new talent easy while providing a Workforce Planning tool to manage existing Adjuncts. We believe our partnership with AdjunctFinder.com will have enormous benefits for members and build stronger global bonds between our schools,” said Prof. Eric Cornuel, Director General and CEO of EFMD.

Exclusive Offer to EFMD Members

AdjunctFinder.com is offering a 20% discount to EFMD members subscribing before 1 September 2015. Such subscribers will also qualify for the ‘My Adjuncts’ premium service, to manage their existing Adjuncts in their personal school-branded site for no extra cost for one year from the date of joining.

If you would like to learn more about how this strategic partnership can benefit your school please contact Victoria O’Connor This email address is being protected from spambots. You need JavaScript enabled to view it. or John Toohey This email address is being protected from spambots. You need JavaScript enabled to view it.



If you have any other questions regarding how EFMD is supporting this partnership, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. at EFMD.

Join a Graduway Webinar to Power Your Alumni Relations

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Join a Graduway Webinar to Power Your Alumni Relations
The partnership with Graduway, a leading provider of alumni networking platforms offers exclusive value to EFMD member schools.

Earlier in the year we announced that EFMD ​had ​entered into a strategic partnership with Graduway, ​a leading provider of alumni networking platforms​ to business schools around the world. We are delighted to update you with the news that the partnership has been a great success with many EFMD schools taking advantage of the Graduway system at special negotiated rates.

Schools such as ​Coppead, UCLan, Stathmore, Canterbury Christ Church, St Gallen, ESMT, ALBA, Memorial Nwwfoundland, Northumbria Newcastle Business School, Solvay, Krannert School of Management at Purdue University and many more are now benefiting from more engaged alumni communities.

The strategic partnership between Graduway and EFMD will enable our member schools to improve their alumni relations by having access to their own branded alumni engagement platform which is fully integrated with social networks. Schools use the platform to engage past and present students, find lost alumni, enhance advancement opportunities as well as complete important accreditation requirements through our platform.

Click here to see the Graduway Video.

Graduway are running free to attend 20 minute webinars to learn more.

  • 6th November - 3.30pm Central European Time / 9.30am Eastern Standard Time
  • 11th November - 11am Central European Time
  • 13th November - 3.30pm Central European Time / 9.30am Eastern Standard Time

To join simply reply by email to Robert Curtis at This email address is being protected from spambots. You need JavaScript enabled to view it. with your preferred time and we will send through the login details.

The first 100 EFMD members get a 10% discount on the Graduway platform and pay no set up fees.

Graduway will also be speaking at the 2015 EFMD Conference for International and External Relations, PR, Marketing, Communication and Alumni Professionals that will be held in Vancouver from the 25-27 of March hosted by the Beedie School of Business at Simon Fraser University. The conference theme is "Understanding, Identifying and Building a Distinctive Business School Brand" and there will also be a special Aumni evening.

If you have any other questions regarding how EFMD is supporting this partnership, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. at EFMD.

Testimonials

  • ‘’We’ve been looking for some time for a state-of the-art online platform for our alumni, one that combines the need for a personalized approach with fresh design and the interactivity of social networking. At the same time it needed to be simple and easy to deploy and manage. Graduway ticked all the boxes.’’ Becky Ann Gilbert, Head of Development and Alumni Relations, ESMT, Germany.

  • ‘’The Graduway platform is truly cutting edge and will provide our alumni with easy access to their lifelong network of friends and business contacts they made during their time with us.’’ Rod Lohin, Executive Director, Rotman Alumni Network, Rotman School of Management, University of Toronto, Canada.

  • ‘’Graduway will help us find our lost alumni and keep them engaged resulting in us having access to a talent pool for mentorship, brand ambassadors and donors in the future.’’ Carlos Carvalho, Director Alumni COPPEAD, COPPEAD de Administração / UFRJ, Brazil.

EFMD Launch Strategic Learning Review

SLRcover web2

At the EFMD Sharing Best Practice Masterclass earlier this year, hosted by UniCredit in Torino, EFMD officially launched SLR – Strategic Learning Review.

"Company-based learning organisations are being challenged to maximize the effectiveness, relevance and quality of their programmes. Learning must be seen to deliver value and impact; this new service from EFMD will help companies determine whether their learning organisation is delivering (and is perceived to be delivering) services in line with their strategic mission”, said Prof Eric Cornuel, CEO & Director General of EFMD.

The design of SLR draws on EFMD’s 15 plus years of experience in the area of quality assurance for both business schools and learning organisations through the EQUIS and CLIP accreditation systems. SLR offers a diagnostic check-up service that allows a Learning Organisation to take stock of the strategic effectiveness of its operations and its impact within the company. It is designed to be a flexible service for learning organisations at any point of their development.

“EFMD’s one-day strategic diagnostic review (Strategic Learning Review) was very valuable. The review, which was conducted by experienced auditors enabled us to highlight the strengths and weaknesses of our corporate university. The conclusions, covering a range of strategically significant areas,  have led us to strengthen a number of our processes and better prepare ourselves for future accreditation. I highly recommend this Strategy Learning Review to companies in search of a true strategic approach.” Safran Corporate University

Combining guided self-assessment and a one-day on-site visit by a two-person EFMD team, the evaluation highlights both the areas where the Learning Organisation is performing effectively and the areas where fundamental problems may need to be addressed. The process is designed to offer a checkpoint that provides a critical analysis of the situation at a given moment in time, whilst also helping companies construct a learning roadmap for future development.

"We used the EFMD Strategic Learning Review to get outside feedback on where we stood in our pursuit to build up a state-of-the-art L&D organisation. Based on a one-day visit only, the experienced EFMD consultants were able to draw a very concrete picture of our current strengths as well as the areas we still need to develop. This has since helped us a lot to refine our current priorities. We highly recommend this pragmatic tool to other organisations who want to develop their L&D strategy."  Baloise Campus

The SLR process is centred around six key points: the clarity of purpose & mission of the Learning Organisation, the scope of its activities, its positioning in the company, its operating model, the portfolio of programmes and services offered and finally the governance system to keep it properly aligned.

"The starting point for any strategically effective L&D organisation is always going to be a well-defined purpose and coherent objectives as regards what is to be achieved. SLR focuses on the value chain that links intentions and outputs", said Gordon Shenton, Senior Advisor, EFMD.

The many benefits of SLR include:

  • An assessment of the Learning Organisation’s effectiveness and relevance in delivering on its strategic remit
  • Identification of major dysfunctions, disconnects, misalignments or missing elements in the construction of the Learning Organisation.
  • Bringing to light the perceptions of major stakeholders within the company
  • Outside-in challenge: the visiting experts bring an external view with a constructively critical perspective
  • A sounding board providing an opportunity to test ideas and share concerns with experienced professionals in the field of corporate learning
  • A checkpoint for the Learning Organisation team to concentrate minds and build commitment to future development
  • An opportunity to reinforce the buy-in of major stakeholders in the company.

Two information session webinars are organised to find out more about the SLR process:
19 June 2014 CET 13,00 - 14,00, by Jan Ginneberge, Sernior Expert EFMD
10 July 2014 CET 13,00 - 14,00, by Jan Ginneberge, Senior Expert EFMD with testimonial from Achim Wolter, Head of People Management at Baloise

SLR is a service for any organisation anywhere in the world that wants a strategic review of their learning and development structure and design process. If you would like any further information or have any questions please contact Shanshan Ge (This email address is being protected from spambots. You need JavaScript enabled to view it.) or visit www.efmd.org/slr.

Last Chance to Join the 2013 EFMD Career Services Conference - Special Guest Speaker - Edurne Pasaban

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2013 EFMD Career Services Conference - Special Guest Speaker - Edurne Pasaban

There is still time to register for our first EFMD Career Services Conference that will take place on 20 - 22 November 2013 at IE Business School, Madrid, Spain.

careeropportunitiesThere is still time to register for our first EFMD Career Services Conference that will take place on 20 - 22 November 2013 at IE Business School, Madrid, Spain.

The conference is aimed at persons in charge and responsible for taking strategic decisions in the field of career services.

We are delighted to announce that the remarkable Spanish mountaineer Edurne Pasaban will lead a plenary session during the conference on Personal Development. On May 17, 2010, Edurne became only the 21st person and the first woman to climb all of the fourteen eight-thousander peaks in the World. Her first 8,000 peak had been achieved 9 years earlier, on May 23, 2001, when she climbed to the summit of Mount Everest.

"Conquering the 14 eight-thousanders in the world has taught me the keys to lead a project successfully. My ​​expeditions have trained me as a mountaineer, as a person and as a team leader. During my session I will tell my story and offered a personal analysis that can be applied to any activity that demands high performance and team management".

Click here to have more information on the conference and the programme.

Please register now and join peers from business schools around the world including IE Business School, HEC Paris, Stockholm School of Economics, Queen's School of Business, Shanghai University, Vlerick Business School, UBC Sauder School of Business, Aarhus University, WHU - Otto Beisheim School of Management, SDA Bocconi/ Bocconi University, BI Norwegian Business School, Maastricht University, Leeds University, Wits University Graduate School of Business Administration, Porto Business School.

Numerous networking opportunities will be available throughout the event so you can develop you own community of career service professionals.

If you have any questions or require further information please contact Virginie HEREDIA-ROSA This email address is being protected from spambots. You need JavaScript enabled to view it.. We look forward to seeing you in Madrid in November!

EFMD's Global Focus - See the Future

See-the-Future

This is the 21st issue of the magazine since it was launched in January 2007, so we can, to some extent, claim that Global Focus has “come of age”.

Global Focus was conceived as a way of improving communication between the EFMD and its members. But it was always regarded as something rather more sophisticated than a simple PR tool. It was seen as a forum for lively debate and information on the major current issues of management education and a way for EFMD to formulate, consolidate and share policy on the basis of its European underpinning and its increasingly global outreach and vision.

It has played a full part in the work of EFMD, publicising and reporting on meetings and conferences and providing background briefings and interviews with key speakers as well as, for example, explaining the development of policy in key areas such as accreditation.The seven years covered by these 21 issues have, of course, been among the most volatile and disruptive in the long history of management education. And their effects have yet to become totally apparent.

Global Focus has worked hard to keep up with these developments though a wide range of articles and features that particularly address the key issues facing EFMD member organisations. Many of the sector’s best-known and most effective thinkers and players have contributed articles or shared their thoughts in interviews.

The latest issue is no exception and features:

  • The future is out there
    Andrew Crisp reports on a major new study that explores the future challenges facing business schools

  • International Deans’ Programme 2014
    Gain unique insights into the multiple roles of deans of business and management schools in a cohort of around 20 participants from around the globe

  • Preparing leaders for tomorrow’s businesses
    The world is changing so fundamentally that business leaders who act as if the old rules still apply will find themselves and their organisations side lined or overtaken completely. However, say Thomas Malnight and Tracey Keys, those who adapt to this new world will be well placed to make the most of the opportunities it will offer

  • Moving on from Rio
    Last year’s Rio+20 UN summit may have been something of a disappointment but there were still some significant and positive outcomes say Anthony Buono, Jean-Christophe Carteron and Matthew Gitsham

  • Coping with complexity
    Personal resilience is an increasingly necessary tool to face the stress of a complex work environment. Fiona Dent and Viki Holton describe what it is and how to attain it

  • Employers still in love with MBAs
    Management education is increasingly valued by companies worldwide, according to the 2013 Corporate Recruiters Survey. Christophe Lejeune and Michelle Sparkman Renz report

  • The disappearing classroom
    Michael Desiderio describes how new technology is knocking down the walls of the Executive MBA for business leaders

  • PhDs and DBAs: two sides of the same coin?
    Laura Maguire, Elena Revilla and Angel Diaz look at the differences (and even more the similarities) between the traditional PhD programme and the newer Doctor of Business Administration

  • The IMPM innovations and teaching approach
    The International Masters in Practicing Management (IMPM) programme is 18 years old but continues to be seen as one the world’s most innovative senior management degree programmes. Leslie Breitner and Dora Koop explain how the programme has retained its freshness for so long

  • Accreditation – how to get it right
    María Helena Jaén outlines how to make the accreditation process as pain-free and rewarding as possible

  • Walking the talk: managing a management school
    It is one of the oldest and most common complaints – management schools are great at giving good advice to others but themselves rarely practise the management skills they preach. But it can be done. Loick Roche and Sabine Lauria explain how

  • ACE project offers new opportunities
    The new EFMD-backed Alliance of Chinese and European business schools (ACE) offers new opportunities for mutual understanding and increased co-operation says Martine Plompen

  • Soft skills in the business and personal world
    George Pennington provides a psychologist’s perspective on why training in soft skills is vital for business (and personal) life

  • Planting the seeds of change
    Lea Stadtler and Gilbert Probst describe how the Ethiopia Commodity Exchange came into being and the lessons it holds

  • More EQUAL than others?
    The European Quality Link (EQUAL) is one of the less well-known bodies in which EFMD is involved but is also one of the most innovative and long-standing. Irina Sennikova explains its role

Every issue of Global Focus is available digitially via this link.

We are always pleased to hear your thoughts on Global Focus, and ideas on what you would like to see in future issues. Please address comments and ideas to Matthew Wood at EFMD: This email address is being protected from spambots. You need JavaScript enabled to view it.

The New Frontiers of Executive Development

exed2013pictureCome and join us at the 2013 Executive Development Conference hosted by the Stockholm School of Economics IFL Executive Education on 9-11 October (Stockholm, Sweden) to explore “The New Frontiers of Executive Development”

This conference will explore the changing and evolving models of partnership between L&D providers and companies. In a fast changing world there is no longer a clear-cut provider-customer relationship but a co-creation, co-design and/or co-deployment partnership. This becomes even more challenging in situations where budget pressures require achieving more with less.

The 2013 EFMD Excellence in Practice Awards (EiP) winning cases - which were recently selected by an international jury panel - will also provide live inputs to the debates.

Join this unique dialogue where key participants of a new emerging ecosystem come together and provide perspectives from different angles: Corporations, Business Schools, Executive Development Centres and Consultancies.

Register now to join peers from Allianz; Atos; BP; CEAGA; Danone; Danske Bank; EDF; Rabobank; Raiffeisen; Repsol; Santander; Sberbank; Siemens; Volvo; IESE Business School; Rotman School of Management, University of Toronto; Melbourne Business School; Koç University; The American University in Cairo, School of Business; Duke Corporate Education; HKUST Hong Kong University of Science and Technology.

Click here for the complete programme.

REGISTER ONLINE now as places are limited. 

We look forward to seeing you this fall in Stockholm for what we are sure will be a highly stimulating and exciting EFMD Executive Development Conference. if you have any question or require further information please contact This email address is being protected from spambots. You need JavaScript enabled to view it..

See The Future - A Brave New World For Business Education

see future 2013

See The Future - A Brave New World For Business Education

A new survey on the future of business education suggests demand from students and employers is growing for a more sustainable, international and technological future.

A Brave New World For Business Education - Money Or Fulfillment, China Or Chicago, Sustainable or Shareholder Value, on Campus or Online?


A new survey on the future of business education suggests demand from students and employers is growing for a more sustainable, international and technological future.

With much uncertainty in business education during the global financial crisis, CarringtonCrisp, supported by EFMD and ABS, launched the See the Future research study to better understand some of the key issues in business education over the next few years.

Andrew Crisp, one of the authors of the See the Future report commented “Students are embracing change faster than business schools. Many of the changes have been accelerated by the global financial crisis, vast growth in international study and rapid adoption of new technologies. The generation entering business schools today have grown up with digital technology, it’s a core part of their lives, they expect it to be part of education and understand it offers the opportunity for lifestyle learning”.

Working with 37 business schools CarringtonCrisp conducted an online survey that attracted 5365 respondents from 137 different nationalities. Some of the key findings are set out below.

Value of a business education

  • More students value a business education to get a more fulfilling job rather than a more highly paid job

Business in society

  • Over 70% agree that business models need to change to better engage with society
  • More than 81% agree that business needs to be about more than just maximising shareholder value
  • However 8% of prospective undergraduates disagreed that business leaders should behave ethically at all times

Sustainability, ethics and corporate social responsibility

  • More than 80% of respondents agree that ‘sustainability and ethics should be embedded in all business education programmes’
  • Just under half of all respondents agree that ‘schools that don’t teach sustainability, corporate social responsibility and ethics should be ranked lower than those that do’
  • Over 60% of respondents agree that ‘business schools should run projects to give back to local, national or international organisations and communities’

Internationalism

  • While the USA and the UK remain the most popular destinations for international study, Singapore and China are on the rise, ranking 4th and 6th respectively with many respondents
  • More than 30% of respondents choose a international study destination because they are ‘attracted by the sporting and cultural profile of the country’
  • Over a third of all managers and directors agree that ‘graduates should learn another language as part of their degree’. 

Technology

  • More than 50% of all prospective students agree that they ‘would not study a business programme in a MOOC’
  • Around half of all managers/directors agree that ‘I am uncertain of what a MOOC offers and how it can be part of a business degree’ and that ‘I would not recruit a graduate who had only studied online’
  • More than 60% of all current students agree that ‘For academics, technology often means little more than using a PowerPoint presentation’
  • Over 70% of prospective and current students and alumni want lifestyle learning, using technology to learn around work and family commitments

Despite the uncertainty and upheaval in business education, between 70% and 80% agree that business is a force for good in society. Demand for business education seems likely to remain strong, albeit with changing content, in different locations, delivered in new formats and with changed outcomes.

Background information
Data was collected for the See the Future study in May 2013.  Respondents were prospective students, current students, alumni and employers. Copies of the full report are available for £360 (+VAT where applicable).  To purchase a copy of the full report email: This email address is being protected from spambots. You need JavaScript enabled to view it. or purchase by credit card through PayPal on the See the Future page.

For further information, please contact:

Andrew Crisp, CarringtonCrisp
This email address is being protected from spambots. You need JavaScript enabled to view it., +44 (0) 207 229 7373 or +44 (0) 7802 875260

Matthew Wood, EFMD
This email address is being protected from spambots. You need JavaScript enabled to view it., +32 2 629 08 10

Major Disruption Ahead - Global Focus Magazine

Welcome to the latest issue of Global Focus with content that certainly reflects the title. The coverage is indeed global, ranging from stories about China to Senegal by way of America, Canada, France and others. And the focus is acute, centering on some of the key issues facing management education in today’s uncertain world. You can view the full issue digitally here or download the individual articles as PDFs below.

logo_pdf 1. In focus and contents Issue 2 2013 cover

logo_pdf 4. Management Education for the World
A vision for business schools serving people and planet

logo_pdf 6. Challenges and opportunities in the new business education world
Dominique Turpin analyses the issues and forces that are buffeting business schools

logo_pdf 10. Major disruption ahead!
Ulrich Hommel and Christophe Lejeune discuss how technology could change the business model of business schools

logo_pdf 14. Managing complexity: an idea whose time has come
Richard Straub explains why we now need to tackle the complexity of business

logo_pdf 20. Preparing Chinese managers for global leadership
As Chinese business goes global it is time to start training its managers for leadership in a global business world say Jørgen Thorsell, Justin Bridge and Fiona Gardner

logo_pdf 24. Cadres for the common good
The 50+20 vision has ignited a flame that illuminates a path towards the future of management education. John North describes the latest steps on the journey

logo_pdf 28. Fuelling business growth through coaching and mentoring – the Swiss Re approach
The long-lasting financial crisis challenges the business case for corporate learning. Andrew Rutsch suggests that re-insurance group Swiss Re’s business-focused emphasis on coaching and mentoring may be one way forward

logo_pdf 32. Business school evolution: media insights and the future outlook
Gillian Goh, Michelle Lee and Howard Thomas examine the way the media has reported the business school “industry” over the past 20 years and what the future might hold

logo_pdf 38. Giving students the best in international education
John Oldale explains how Canada’s University of Victoria’s business school turned the search for a more international MBA into a new type of graduate programme

logo_pdf 40. Liberal education key to business success
A new form of business education that links business competences with a grounding in liberal arts and sciences is essential argues a new book. John Johnson reports

logo_pdf 44. The looming leadership gap
David Altman and Roland Smith of the Center for Creative Leadership analyse why both developed and emerging economies may well suffer a leadership gap at all levels of business

logo_pdf 48. A French debut in America
French business school SKEMA is opening campuses around the world, including a unique venture on the American mainland. Pascal Vidal details the how and why

logo_pdf 52. Management in Africa
How can African business schools best serve the often unique needs of African businesses and peoples? Moustapha Mamba Guirassy gives one example from Senegal that may serve as a guide

logo_pdf 56. UN PRME and emerging economies
Business schools from emerging economies need to embrace UN PRME, argues Umesh Mukhi, and suggests some ways they could do it

logo_pdf 60. Risk management ante portas
Ulrich Hommel and Anna Pastwa present the results of the EFMD Risk Management survey and argue that most business schools have just begun to look at this issue more seriously

We are always pleased to hear your thoughts on Global Focus, and ideas on what you would like to see in future issues. Please address comments and ideas to This email address is being protected from spambots. You need JavaScript enabled to view it.

EFMD Awards CLIP Accreditation to ArcelorMittal, BBVA & PSA

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EFMD Awards CLIP Accreditation

The Corporate Learning Improvement Process (CLIP) is a unique accreditation run by EFMD that focuses on identifying the key factors that determine quality in the design and functioning of corporate universities and learning organisations.

We are delighted to announce that ArcelorMittal, BBVA - Banco Bilbao Vizcaya Argentaria and PSA Peugeot Citroën have recently received CLIP accreditation and join the CLIP community which also includes:

The CLIP accreditation was an important achievement given the complexity of our organization. We are proud of the official recognition for the quality of our work so far, which will also strengthen our position internally. At the same time the peer review report gives also clear indications on the way forward, how to further improve and bring more structure into our learning landscape. The CLIP accreditation has certainly given a new momentum to the global roll out of ArcelorMittal University.Christian Standaert, General Manager, ArcelorMittal University

CLIP will help us to be positioned on the same level of excellence as other global organizations that like BBVA have long-standing learning models, with high standards of quality and rigorous, dynamic and high impact organizational learning management models. Organizations that are CLIP certified reflect excellence in its learning model and meet the quality standards in the more rigorous learning management values. Therefore, it is an honor for Campus BBVA to have obtained this certification and to have been recognized as a best-practice reference in the learning industry. The accreditation process has given us the opportunity to conduct a rigorous internal analysis,  that has pointed out not only our strengths but also  the areas for improvement that we must promote as a unit that supports our business in the achievement of its goals and our professionals in their development. This is the recognition of a sustained continuous effort of many people in the last years; people that are aligned with BBVA’s values that have committed firmly to the people as the center of the organization, and to their learning and development as differential elements.
Ignacio de La Vega Garcia, Chief Learning Officer, BBVA

The assessment process covers all the essential dimensions of the corporate university’s deployment within the company: the alignment of its mission and operational objectives with corporate strategy, the effectiveness of its governance and internal management systems, its ability to address key issues of concern to the business units, the programme design process, the overall coherence of the programme portfolio, the quality of delivery and the impact of the corporate university’s activities upon individual and organisational learning.

The CLIP initiative draws extensively on EFMD’s successful EQUIS accreditation scheme for business schools and universities. Internal self assessment against a set of rigorous standards drawn up by leading members of the corporate learning community is combined with external review by experienced peers.

Richard Straub, Director of Corporate Services who leads the CLIP process at EFMD believes the whole experience delivers a great deal of added value to an organisation. “In the past corporate universities and training centres have either flourished or failed because of how they are perceived internally. Gaining CLIP accreditation has helped to establish the credibility and internal recognition of the corporate university and gives a corporate university something tangible it can show to its board.”

For more information on the CLIP process visit - www.efmd.org/clip

MOOCs and Executive Education

uniconlogoThis UNICON Research Report focuses on MOOCs and executive education and starts by exploring the business models of Udacity, Coursera, EdX, Udemy and 2U.

For executive education, the developments in this area may provide opportunities for extending reach within organisations, for engaging faculty in new and exciting ways, and for providing educational opportunities that are more flexible in meeting participants’ needs,” concludes author Jennifer Stine.

However, there are also the unanswered questions about the long-term sustainability of MOOCs, and about how their adoption may impact faculty or could influence the strategic direction of institutions.

The author refers to how the disruptive innovation model was specifically applied to executive education in an Harvard Business Review Blog published in January 2013 by Berkeley faculty member Morten T. Hansen. The main drivers are repeated, being that:
  • companies have online learning platforms and will be looking for content thereby creating demand,
  • hybrid and online programmes are attractive from a cost/time perspective,
  • new technologies make the online experience more appealing, and
  • networking is increasingly going online which would lessen one of the key benefits of meeting face-to-face.
Surveying the Executive Education Audience
As part of the research project a nine question survey (in English and Spanish) was sent to past participants ofinsead open enrollment executive education programmes at five differnet business schools including EFMD members INSEAD and ITAM.

Interesting findings include:
  • Affinity for on-line programmes is evenly distributed over age ranges. The highest percentage of respondents to the English language survey were in the 40-49 age range, in the Spanish language survey respondents were a decade younger.
  • Programmes that combine on-line and face-to-face are reported as the type of training having most value in terms of personal learning (according to 45.5% English and 52.5% Spanish survey respondents). A much smaller percentage favour “on-line” programmes only: 15% in the English and 20% in the Spanishitam survey.
  • When evaluating the suitability of on-line education for executive education, 52% of respondents to the English language survey, and 68% of the respondents to the Spanish language survey, feel that online learning was well or highly suited for executive education.
  • Concerning conditions making it more likely to enrol in an on-line executive education programme, lower cost is an important factor for nearly half of the respondents. However, Spanish language respondents feel more strongly about course credits.
  • 80% of survey respondents report to have taken on-line or blended programmes, only a small number reported taking MOOC-model courses.
Leaders of executive education units were also interviewed as part of the research project and reports that:
  • Several types of innovations are being explored especially around deepening the learning experience.
  • Few are worried about the erosion of value in high-touch, high-end programmes such as leadership development.
  • There is concern, however, about the more skills-based, open enrollment programmes.
The UNICON research report “MOOCs and Executive Education” by Jennifer K.Stine is free to download from the UNICON website.

IFL
MOOCs and their impact on executive education will be a topic amongst many that will be explore and debated during the upcoming EFMD Executive Development Conference to be held from October 9 to 11, 2013, hosted by Stockholm School of Economics IFL Executive Education.

The theme for the conference is: “The New Frontiers of Executive Development” and you are warmly invited to join us.
 

White Paper: MOOCs - Massive Open Online Courses

moocsMOOCs are on the Move: A Snapshot of the Rapid Growth of MOOCs

A White Paper by Dr Lindsay Ryan - January 2013

What are MOOCs
MOOCs are Massive Open Online Courses and they are rapidly changing the game for higher education, executive education and employee development generally. MOOCs offer free online courses covering a growing range of topics delivered by qualified lecturers from some of the most well-known universities in the world. In this age of lifelong learning, MOOCs are a means of providing learning and development to virtually everyone, anytime, anywhere in the world with internet access.

This paper presents a snapshot of current developments in MOOCs, noting that MOOCs have really only gathered momentum in the past year and are constantly developing and evolving almost on a weekly basis.

Background
The original concept for a MOOC came from academic research in the early 1960s with the idea that people could be linked by a series of computers to listen, discuss and learn about a particular topic. Now, continuous development in technology has become the enabler for virtually everybody in the world to have access to a broad and diverse range of education and learning topics.

MOOCs provide free online courses that enable people with an interest in a selected topic to study and learn through interaction with others also interested in the same topic. Other participants could be from the same organisation, city or region, learning together with people from other organisations, cities, regions and countries from around the world. MOOCs are the internet equivalent of distance education and there could be 1,000 or 100,000 participants in a single course.

MOOCs create the opportunity for vast numbers of people across the world to access learning through quality courses, content and lecturers that most would never have access to. For many people, further and higher education can seem overwhelming or beyond them. MOOCs open a world of opportunity for people in remote areas and developing countries as well as people with aspirations to achieve more with their lives. MOOCs are changing the traditional nature of education mainly being for the affluent and elite to being free and accessible to virtually everybody.

The growth of MOOCs is phenomenal. During the three months from mid-October to mid-January, including the quiet period for learning and development over Christmas-New Year, one major player, Coursera, continued to grow at the rate of 6,900 new participants (Courserians) PER DAY. Anything that grows at such a rate cannot be ignored and Coursera is just one of an increasing number of MOOC providers bringing together a diverse and expanding range of open online courses.

MOOCs started as a form of collaborative online learning with people interacting and learning from each other and being exposed to different perspectives, views and ideas. Over the past year, MOOCs have started to move to the mainstream and increasingly resembling more traditional courses, especially as a significant number of MOOCs are shorter versions of many traditional courses, and often delivered by highly qualified professors and academics whose research and academic expertise underpins the course on a MOOC.

Some of the MOOCs, such as EdX, continually research their courses to better understand how participants learn and explore ways of using the technology to transform and further enhance the learning and online experience for the participantsmoocs1.

Major MOOCs
Coursera (www.coursera.org), established by two Stanford University professors, is currently the biggest MOOC platform providing 212 different courses in such areas as: economics and business, computer sciences, biology, social sciences, music and film, medicine, health, food and nutrition, physical and earth sciences. Coursera has a consortium of 33 of the most well-known and highly regarded universities in the world delivering free online courses including Harvard, Stanford, Pennsylvania, Washington, London, Edinburgh, Toronto and Melbourne.

Udacity (www.udacity.com) has a focus on computer science courses and provides a range of topics from beginner courses to intermediate and advanced courses.

EdX (www.edx.org), owned by the prestigious academic institutions Harvard University and Massachusetts Institute of Technology, draws content from a selection of their highly regarded courses.

Khan Academy (www.khanacademy.org) is a MOOC platform for young learners from kindergarten to Year 12 with courses centred on mathematics and science: biology, chemistry and physics, as well as some elements of economics and history.

FutureLearn (www.futurelearn.com) is the newest significant player reflecting how MOOCs are constantly changing. FutureLearn comprises a consortium of 12 major UK universities including The Open University, which has considerable experience in distance and online education, Birmingham, Warwick, Cardiff, Leeds, Bristol and St Andrews. Their web site is live but the courses and content are still being developed.

In addition, many high profile and elite universities are now offering their standard courses as open courses where people can watch the lectures online and access course slides and materials. To achieve the formal qualification people need to apply and enrol with the respective universities, pay the program fees and satisfactorily complete the assessment requirements associated with each course.

Participating in a MOOC
Participants complete a simple online registration for a course that interests them. They might want to learn more about a particular topic or it could be an introduction to consider a future study option or a possible formal university program or career direction. Each course on a MOOC is open for people over the age of 18 and, with parental approval, young learners over the age of 13. Coursera also asks participants to agree to an honour code that all the homework, quizzes and exams is their own work and that they won’t cheat or do anything that could dishonestly improve their results or dishonestly affect another person’s results.

When registering for a MOOC, participants are advised they are registering for a course and not enrolling with any of the universities delivering the courses. The courses are free and most materials and notes can be down-loaded from the course site. Occasionally other resources are recommended, such as additional books and reference materials for particular courses which can be purchased, but they are rarely prescribed as part of a course. A growing number of MOOCs offer a certificate signed by the lecturer once participants satisfactorily complete the course and there may be a fee for the certificate.

Until recently MOOCs have not provided participants with credit for further or higher education programs. However this is an area many universities are now considering, especially as one university in the US, Antioch University in Los Angeles, has started providing credit for selected MOOCs into specified college courses. Many overseas participants, especially in India, are seeking credit for their studies through MOOCs. While most MOOCs incorporate regular self-tests, projects and compulsory exams, universities are still exploring how participants can demonstrate mastery of a topic in order to be able to grant credit for the MOOC study. The American Council on Education is currently investigating a means of accrediting selected MOOCs for credit towards higher education courses.

moocs2How MOOCs Work
MOOCs allow a single teacher/lecturer to teach thousands and sometimes tens of thousands of participants in a single course delivery. With this size class, there is little participant contact with the lecturers, although some have scheduled times when they join online forums with participants to discuss various aspects of a course or provide further explanation on a topic.

MOOCs are often four to six weeks duration and the course format involves participants watching a series of short videos prepared by the lecturer detailing a particular topic theme for each of the specified weeks of the course. The format uses asynchronous learning so that participants can view the video at times that best suit them as well as their time zone. During each topic there are usually online tests that allow participants to respond and check their understanding of the concept or information presented.

In some courses participants are required to write an essay or more detailed response instead of an online multiple choice exam. In these cases, some MOOCs arrange for participants to forward their papers to five other participants for peer assessment and marking. This approach allows each participant to receive feedback and critique from five other participants. A lecturer may moderate an assessment where the spread of grades is diverse or a particular participant has a reputation for marking harshly.

The key to MOOC success is interaction among participants. Participants have interactive online tests during a course and then they will often post comments in online forums. Some MOOC lecturers try to organise face-to-face study groups in various physical locations or separate online forums for participants to promote learning and understanding through the sharing of ideas, perspectives and experiences with other participants.

MOOCs are based on Connectivism principles where learning and knowledge is created through connecting different people with a diversity of opinions. Technology is the enabler for MOOCs and with the growing use of smart phones and mobile computing, participants can maintain on-going connection with their MOOC class and interaction with other participants when they are at work, home, travelling and at any time of the day.

The Significance of MOOCs
  • MOOCs are accessible to virtually everybody who has access to the internet and the courses are free. This means there is no direct cost for a participant to explore a potential new area of interest or learning;
  • Learning occurs at times and locations that best suit the participant;
  • Participants interact with other people with a shared interest and are exposed to a diverse range of perspectives and ideas that can stimulate reflection and further interest in a topic;
  • Being part of a global class, participants can gain insight into attitudes, ideas, and trends among different populations and countries on a particular topic;
  • The continuing growth in the number of MOOCs will lead to significant choice and options for free online courses. This will allow learning and development to be tailored to the needs and/or interests of each participant;
  • MOOCs open a world of learning possibilities and promote lifelong learning for all those who are interested, able and motivated to participate;
  • Although some critics of MOOCs claim there is a low completion rate for courses, this has more positives than negatives. It means that people are interested in the concept of MOOCs and willing to investigate online learning, which most people would not have experienced previously. It also means that people have the opportunity to explore a topic without being committed to it and incurring significant costs as happens with many undergraduate programs.
  • Those people participating in a MOOC who do not complete a course are not precluding somebody else who wanted to participate but did not meet the selection criteria or cut-off levels.
Implications of MOOCs
Participants:
  • The opportunity to learn something new or completely different from their normal discipline;
  • The opportunity to appraise higher education or a specific topic without the need to apply and enrol with an educational institution and incur course fees;
  • The opportunity to learn through interacting with other participants from diverse backgrounds, experiences and countries;
  • Everybody has an equal opportunity to interact online compared to on-campus lectures which some participants find intimidating speaking or asking questions in large groups;
  • MOOCs could be used as an introduction to certain topics that lead to further study and possibly advanced standing in further education programs, subject to assessment of mastery at a prescribed level. This could reduce the duration and costs associated with completing a formal qualification.
Higher Education Providers:
  • Some higher education providers may see MOOCs as a threat, particular those who regard lectures and course materials as their intellectual property and only accessible to fee paying students;
  • Other higher education providers will see MOOCs as the opportunity to showcase some of their courses and use the MOOCs as a means of attracting new participants to undertake studies;
  • Need to develop a system for assessing student mastery of certain MOOCs and provide credit or advanced standing for participants applying for higher education programs. Participants completing a number of MOOCs and able to demonstrate mastery of the topic also demonstrate commitment to study and are likely to complete formal qualifications;
  • Should promote the environment and resources of their university, student experience and value of the qualification for participants who progress from a MOOC to enrolling in a formal university program.
Industry:
  • Employers could utilise MOOCs as part of the learning and development of employees. Those employees that show real interest, commitment and motivation for certain areas of studying could then be supported by their employer to enrol in further studies in areas relating to their employment and career development;
  • Some organisations and industries could use a series of MOOCs, selecting the most appropriate courses from a number of MOOC aggregators, as a pre-qualification for people applying to work in a particular industry, in addition to or instead of a university degree.
Employee Development Potential
MOOCs provide employers with the opportunity to develop an integrated organisation development plan and tailor a learning and development plan for each employee. Such a plan might comprise:
  • One or a series of MOOCs on topics relevant to each employee’s development needs;
  • Work-based projects that enable employees to learn and immediately apply their learning, which promotes greater understanding of concepts and better retention of the learning;
  • A mentor for each employee to discuss their work-based projects, workplace issues and career development options;
  • TED videos (Ideas Worth Spreading) to stimulate ideas, thinking and discussion within an organisation and/or workgroup;
  • YouTube-Education videos with specific topics and speakers used for employees to watch and then discuss or lead discussions with work colleagues.

The above integrated approach to employee learning and skills development could apply to all employees, from frontline, through supervisor and middle management, up to senior managers and executives.

Final Comment
MOOCs have been described in some circles as the biggest development in education for 200 years. It would appear that MOOCs are a win-win for participants, higher education providers and industry.

However, the unanswered question is: if MOOCs are free how do they pay for themselves? At this stage the universities involved in launching MOOCs seem to be following the approach adopted by one of the most successful companies of the digital age: Google. As identified by Jeff Jarvis, Google banks users, not money. When Google rolls-out a new product they worry about whether they will have users. If they have users, the money will follow (Jarvis, Jeff, (2009) What Would Google Do?, HarperCollins, New York).

About the Author
Dr Lindsay Ryan is Director of Corporate Education Advisers.
Lindsay is a thought leader, adviser and mentor to organisations assisting with organisational development and employee learning that enables organisations to develop their capability and capacity. Utilising leading-edge research, Lindsay assists organisations adopt a strategic approach to their corporate education to ensure employee training and development aligns with their goals and strategic direction. Based in Adelaide, Australia, Lindsay’s work is highly regarded internationally and he is also Visiting Fellow in Corporate Education with Birmingham City Business School in the United Kingdom.

CONTACT DETAILS:
(61) 0418 809 170
This email address is being protected from spambots. You need JavaScript enabled to view it.

Henry Mintzberg Workshop on Developing Practicing Managers and their Organisations

henrymThe Henry Mintzberg, IMPM & EFMD Special Workshop will take place on 16th May in Brussels on the theme: "Developing Practicing Managers and their Organisations".

The workshop will be led by led by Henry Mintzberg, Cleghorn Professor of Management Studies, McGill University, Desautels Faculty of Management, CA together with his two colleagues Dr. Leslie K. Breitner, Cycle Director, IMHL and IMPM Programmes and Dora Koop, Director, McGill University Executive Institute.

Do not miss this unique opportunity to discuss new ways to engage in management education and development with academics, training professionals and staff of corporate academies. Join colleagues and peers from business schools including INSEAD, IESE, Rotterdam School of Management, Vlerick Business School, ESCP Europe and Oxford Said Business School as well as corporate representatives from L'Oréal, GDF Suez University, SAFRAN, Eli Lilly and Company, Rabobank and Novo Nordisk.

The workshop will tap into the years of learning from the International Masters in Practicing Management (IMPM.org), founded in 1996, and a family of spin-off programs that have been designed to build on that experience. Picking up where Henry Mintzberg left off in his book Managers not MBAs,, the IMPM has made significant progress in rethinking education and development for people well into their managerial careers.  The pedagogy is built around the belief that managers will invest by building on their own experiences and involves a number of pedagogical innovations such as; managerial mindsets, morning reflections, managerial exchanges, friendly consulting (on managers’ challenges), competency sharing, IMpact teams, and novel seating arrangements.

Participants in this workshop will not only hear about these new ideas but also live them in the design.  To open, they will be asked to share their concerns for management education and development, and to close, they will reflect on the consequences of the day’s learning for their own programmes.

If you have any questions please contact Virginie HEREDIA-ROSA This email address is being protected from spambots. You need JavaScript enabled to view it.

The GRLI Announces a Strategic Alliance with EFMD and AACSB International

grliBrussles, Belgium (March 21st, 2013) – Announced today, the Globally Responsible Leadership Initiative (GRLI), has entered into a long-term strategic partnership with EFMD and AACSB International (AACSB). The agreement will see two of the most influential global voices in management education working closely with the GRLI, a network of forward thinking companies and business schools, to focus on an important message: that business and business schools need to work collectively to devote greater attention to developing responsible companies and leaders in the future.

Mark Drewell, CEO of the GRLI said, “Over the past nine years we have learnt a great deal about catalysing change in the complex interface between management education, business and society. This move creates a platform on which we can transform success into significance as we work to scale our impact in partnership with EFMD and AACSB International.”

Eric Cornuel, Director General and CEO of EFMD said “The GRLI, which we co-founded with the United Nations Global Compact (UNGC) in 2004, plays an important role already in providing direction, support, and visibility to what business schools are doing to foster responsibility and sustainability.  However while there has been some initial success, much more remains to be accomplished. GRLI will become the armed wing of our shared ambitions at EFMD and AACSB to accelerate change.”

Commenting on the announcement, AACSB International President and CEO John Fernandes said: “In recent years, the role of business as a sustainable and socially responsible enterprise has risen consistent with the world’s demand for accountability. Through our accreditations and services, AACSB and EFMD are important stakeholders in addressing society’s objectives of sustainability, social responsibility and ethical leadership. This move increases the intensity of our focus in this area, and will enable both organisations to serve our members more fully as they seek to address the challenges of 21st century management education.”

EFMD and AACSB will join GRLI’s current Board of Directors, by each appointing two representatives that will participate in governing decisions. The two organizations will also provide financial support to bolster GRLI’s capacity to achieve its mission.

Detailed  discussions will take place amongst the three organisations over the coming months to turn the agreement into a practical programme. This will include making knowledge and expertise developed by the GRLI accessible to EFMD and AACSB members, as well as participation in GRLI’s pipeline of projects and its various international events.

For further information contact:
Mark Drewell (GRLI) +44 7805 568 493 This email address is being protected from spambots. You need JavaScript enabled to view it.

Editors Notes

About the GRLI (www.grli.org)
The Globally Responsible Leadership Initiative (GRLI) is a worldwide partnership of companies and business schools/learning organisations working together in a laboratory of change to develop a next generation of globally responsible leaders. The GRLI engages in thought leadership, advocacy and projects to achieve measurable impact. It’s current projects to support the development of responsible management education are concentrated around the implementation of the 50+20 Agenda, a blueprint of management education in service to society launched at Rio+20 in June 2012.

About EFMD (www.efmd.org)
EFMD is a leading international network of business schools and companies (810 members / 82 countries) at the forefront or raising the standards of management education and development globally. EFMD runs the EQUIS and EPAS accreditation systems as well as the EFMD Deans Across Frontiers programme (EDAF) and is one of the key reference points for management education worldwide.

About AACSB International (www.aacsb.edu)
AACSB International (The Association to Advance Collegiate Schools of Business), founded in 1916, is an association of more than 1,300 educational institutions, businesses, and other organizations in 81 countries and territories. AACSB's mission is to advance quality management education worldwide through accreditation, thought leadership, and value-added services.
As a premier accreditation body for institutions offering undergraduate, master's, and doctorate degrees in business and accounting, the association also conducts a wide array of conferences and seminar programs at locations throughout the world. AACSB's global headquarters is located in Tampa, Florida, USA and its Asia Pacific headquarters is located in Singapore.

See the Future - A New Study About the Future of Management Education

futureIt seems that not a day passes without an article about the uncertain future for higher education.  However, much of this is opinion and crystal ball gazing.  To provide clear direction for any school thinking about the future, CarringtonCrisp, the education market research specialists, working with EFMD, are planning a special new group market research study, titled 'See the Future'. 

Taking part will cost only €800.


The study will provide an overview on the future of management education from the student and business perspective – the role it should play in society, its position in higher education, the value to the potential student, the support it can provide for business and data on key trends in the marketplace. We will question four key audiences: prospective students, current students, alumni and corporates and ask these groups about five key areas:future2

  •     attitudes to business,
  •     the value of a business education,
  •     sustainability and CSR,
  •     internationalisation, and
  •     the role of technology.
And provide reports based on audience, geography and business school, as well as a global view of the market place. The aim is to have at least 100 business schools take part and to capture the views of more than 10,000 respondents.  The study will take place in late April/early May with results from mid-late June.

For further details on how to take part please contact CarringtonCrisp by email at This email address is being protected from spambots. You need JavaScript enabled to view it. or by telephone on +44 207 229 7373 or Matthew Wood This email address is being protected from spambots. You need JavaScript enabled to view it. +32 2 629 08 10.

We hope that your school will take part in this fascinating study.

Coaching and Mentoring as Motors of Change - 15 March

Join us for the EFMD Sharing Best Practice CLIP workshop hosted by SwissRe in Munich on 14 (evening) - 15 March 2013!! The workshop will examine the many different areas and ways in whichmentoring coaching and mentoring techniques can be deployed in support of strategic L&D objectives.

  • How does coaching and mentoring fit into a company’s strategic learning processes?
  • To what extent can the learning outcomes of coaching and mentoring be considered organisational and not just individual?
  • How should the ‘targets’ for development through coaching and mentoring be chosen from a strategic perspective?
  • What learning and development objectives should be set for the different target groups?
  • How does coaching and mentoring fit into the learning organisation’s toolkit of didactic techniques?
  • How should coaching and mentoring be combined with other L&D techniques?
  • What is the place of coaching and mentoring in group-oriented leadership programmes?
  • How can the effectiveness of these techniques be measured?
  • How can the cost be justified?   
swiss rePrisca Peyer-Ehrbar, Head of SwissRe Academy, will share her experience with you. Other speakers will include Justus Boeckheler, Vice President, Center for Expertise Development & Change, BASF; Philippe Bonnet, Vice President, Global Head Learning & Education, Essilor International; Andrew Clayton, Head of Group Learning Allianz and Charles Jennings, Former Chief Learning Officer for Reuters and Thomson Reuters, Founding Director of The 70:20:10 Forum.

Join colleagues from Airbus, Alcatel-Lucent, Allianz, Atos, Baloise, BASF, Coca-Cola, Daimler, DuPont de Nemours, EDF, Eli Lilly, Gas Natural Fenosa, GE, ING Insurance, Maersk Line, Rabobank, Siemens, ThyssenKrupp, UBS and UniCredit. For more information and registration please click here.

About the EFMD Sharing Best Practice CLIP Community

Led by representatives of EFMD and EFMD's Chief Learning Officer Community, HR and learning & development professionals meet twice a year to work in depth on the key challenges modern corporate learning functions are facing. The CLIP accredited companies share their experience with complementary inputs supported by other CLOs and/or Business Schools. These events are designed for senior corporate HR and learning & development practitioners from EFMD company members network and selected guests. As an interactive forum, this community of practitioners is unique in corporate learning and development in Europe.

For more information, please contact Shanshan GE  This email address is being protected from spambots. You need JavaScript enabled to view it.

What does the future hold for academic research?

imagesMost deans of leading business schools would agree that being a top-performing faculty member is synonymous with being a top researcher. The production of widely cited A-level articles has become the core ingredient for a successful academic career, leading to peer recognition, tenure and ever-larger pecuniary rewards in the form of higher base salaries and bonuses.

At the same time, though, many practitioners would argue that the way academics are conducting research is the very essence of what is wrong with business schools today. They claim that research methodologies and outcomes are too often detached from the realities of managing enterprises and that researchers lack the motivation as well as all too often the ability to credibly surpass Andrew Pettigrew’s double hurdle of generating academically meaningful as well as practically relevant knowledge.

What is particularly worrying about this long-standing debate is the apparent unresponsiveness of the business school community, which continues to operate in the “we know best” mode. Business schools are facing environmental dynamics that will eventually make change inevitable. PhD programmes are not producing enough graduates to fulfil the hiring needs of a rapidly growing sector. Market entry by non-research for-profit providers will produce additional challenges to a system where business schools are using a large part of their resources to support a seemingly zero-return activity. There are effectively two pieces to the puzzle.

Researchers argue that they are, above all, writers seeking recognition from their peers. In contrast, communication experts claim that business schools need to improve on their customer orientation. They should produce research that meets the real needs of their stakeholders in terms of content and packaging.

Building a bridge between these two positions is not impossible. Business schools are currently operating based on model where researchers are drifting like particles in institutional space, where they have complete freedom to interact with other particles within or across institutional boundaries and where they eventually release output that is measured by a centuries-old metric.

But why not define academic research as a starting point of an innovation chain? It would allow researchers to focus on what they know best, the production of peer-reviewed articles. It would also, however, introduce the research outcomes into a refinement process that leads to spin-off outputs such as case studies, podcasts,  business simulations, policy position papers, open source e-learning content and interactive communication with corporate partners.

Embedding researchers into vertical innovation chains might also foster mutual learning with practitioners, which will affect the direction of research \and thereby address the main criticism of the corporate world.

In sum, business schools should reflect on how to organise their research activities better in order to justify the significant resource commitments. Laissez faire, with some moderation using a system of external, peer-based controls, has so far not enabled them to pass the double hurdle test. Existing research capabilities could possibly be made better us of by reversing the atomisation of research production and by creating support structures for top researchers.

Proceeding on this line must and should not infringe on the academic freedom of the individual researcher as since this would probably lead to harmful feedback effects in terms of research quality and productivity. However, business schools should attempt to break open their research silos and let the wider community that surrounds them participate in the benefits of their knowledge-generation activities.

Ulrich Hommel, Director of Research & Surveys at EFMD

Leading the MBA: The Good, the Bad & the Ugly

Leading the MBA: The Good, the Bad & the Ugly

EFMD with the support of the Graduate Management Admission Council (GMAC), has great pleasure in inviting you and your business school to attend the 2013 EFMD MBA Conference that will be hosted by IMD in Lausanne, Switzerland from the 17-19 of March.

mba2013cover

The conference will explore the role of the Programme Director under the theme “Leading the MBA: The Good, the Bad & the Ugly” and will include a tailor made case "The MBA Director’s Dilemma” that will address some of the key challenges encountered by Programme Directors.

The conference will be Chaired by Giulio Toscani, Director of the MBA Programme at EADA, Spain. The event brings together the global community of MBA directors (full-time, part-time, distance learning or executive) to share and exchange ideas whilst providing practical tools and examples that are applicable in day-to-day life. It also offers a great networking opportunity to collaborate internationally and build your own network of MBA contacts around the world. If you are involved in leading an MBA programme this is a key annual event that you must attend so please register now to join peers from: IMD, esmt, EADA, LBS, Bocconi, BI, Lancaster and more.

In addition, we have scheduled the following sessions:
  • Developing Partnerships & Portfolio Expansion Strategies
    Julia Marsh, Director MiM, LBS, UK

  • Creating Positive Group Dynamics
    John Sadowsky, Professor of Leadership and Marketing, Grenoble Ecole de Management, FR

  • Trends in Graduate Management Education                                                                                                    
    Deborah Somers, Director, EMEA, GMAC ®, UK

  • Media: Developing Key Messages about You and Your Programme
    Teresa Martini, Consultant, Ex-International Producer at CNN, UK

  • Learning how to Learn
    Sonja Zaar, Director MBA programmes and International Projects at Maastricht University School of Business and Economics, NL

  • Corporate Panel
    Are employers actually aware of the programme details when hiring your MBAs? Can they really tell the difference between a specialised Masters Programme and an MBA? What in-house training do they provide and how relevant are business schools to them?

  • Innovation in Blended Learning …and much more to come! 
More information about this event is available via the EFMD website.

We very much look forward to seeing you in Lausanne next spring - if you have any questions or require any further information please contact Diana Grote - This email address is being protected from spambots. You need JavaScript enabled to view it.

What Do Companies Need from an Executive Training Programme in Japan and Korea?

logo-etpSHARE YOUR VIEWS ON COMPANIES’ NEEDS FOR THE STAFF TRAINING
The aim of this on-line consultation is to gather the EU companies’ opinion on their specific needs and requirements with regards to specialised long-term training, as well their expectations and willingness to send key staff members on the training programmes. Please fill out the online questionnaire which should take you no more than 5 to 10 minutes.

The survey has been developed in relation to the EU-funded Executive Training Programme in Japan and Korea which aims to support EU companies and their executives to develop their business plan and build knowledge of Japanese / Korean business practices, culture and language in order to succeed in the Japanese and Korean markets. The results of the survey will allow the European Commission to further improve the programme with EU companies’ expectations in a continuously changing environment.

What is the Executive Training Programme?

Since 1979, the European Commission’s Executive Training Programme (ETP) has helped over 800 European companies and 1000 European executives to succeed in the Japanese and South Korean markets by providing intensive language and business training for their executives.

Following the successful selection of candidates for the 2012 cycle of Executive Training Programme (ETP) which will start this November, applications are now open for the 2013 cycle of this prestigious business support and executive training programme.

The ETP enables EU companies and their executives to develop their business plan and build knowledge of Japanese / Korean business practices, culture and language, as well as their networks in order to succeed in these Asian markets. The selected participants, who will be granted a scholarship, will follow an intensive business and language training at the internationally recognised universities in Japan / Korea, including an internship in a local company.

EU executives can apply by submitting an online application via http://www.euetp.eu.

Why participate in the Executive Training Programme?
  • On average, participant companies’ related turnover increases two fold within ten years of completing ETP
  • More than 65% of ETP alumni proceed to become top executives within their companies
  • Executives from 15 of the top 20 European companies have taken part in ETP
  • The training is given by prestigious and internationally recognised universities and leads to real business opportunities
Financial support
- Funding for the entire training course in Japan or Korea
- A scholarship of 2,200€ per month for Japan or 2,000€ per month for Korea

Further information
The deadline for applications for the next ETP cycle 2013-2014 is 31st May 2013. Enroll now on www.euetp.eu

Latest issue of EFMD's Global Focus now online

issue  2012 coverThe latest issue of EFMD's magazine Global Focus is now available online in English & Chinese. Highlights include Deans Across Frontiers, Customised Executive Learning – A Business Model for the 21st Century, Unlikely Heroes, From Rankings to Ratings and What is the European Management School Model?

1 In Focus

4 Talking Shop
EFMD celebrates its 40th birthday
Tomorrow's MBA
Mathias Falkenstein joins EFMD
EQUIS accreditation for three new business schools

6 International Deans’ Programme

8 Deans Across Frontiers
As EFMD launches its Deans across Frontiers initiative, Professor Chris Greensted looks at its mission of promoting excellence in business and management education worldwide

12 Customised Executive Learning – A Business Model for the 21st Century
A new design for tailored executive education is emerging – Gert-Jan van Wijk and Jamie Anderson report on the Platform model

17 What is the European Management School Model?
Over the last ten to fifteen years the identity, importance and legitimacy of european management schools has been strongly established in the context of the ‘business of business schools’, writes Howard Thomas

22 Business Schools and Society – Opportunities and Accountability
Business schools can create new opportunities, says Alfons Sauquet, if they continue to take stock of their role in society

26 Risky Business? Do you know what your risk exposures are?
Institutional and regulatory perspectives from Ulrich Hommel, Roger King, and Anna Pastwa, who open the debate on risk management in the business school community

30 Unlikely Heroes
A 21st century publishing revolution? John Peters looks at the post-publication environment and its unlikely heroes

34 Defining the role of business schools
Baback Yazdani, Dean of Nottingham Business School, looks at how business schools across the globe might define their role

38 From Rankings to Ratings
Roberts Rubin, Eric C Dierdorff and Fredrick P morgeson look at the significant changes to mBa programme quality, due in part to media ranking

42 Busting Boundaries to Accelerate Business Transformation
A recent EFMD CLIP workshop shedded light on siemens’ transformation from troubled company to role model. Andrew Rutsch explains how Corporate Learning played a key role in this strategic renewal

46 Using “action strategy” to transform a business school
George Yip reports on his programme of action strategies to transform Rotterdam School of Management

50 Case by Case
Stephanie Hussels describes how Cranfield uses case study writing as a means of integrating research, teaching, and practice on the mBa course

54 Closing the gap
Lin squires and elmar husmann show the significant gap between the perception and reality of Open education

56 The Human Factor: the emerging user experience discipline
William m. Gribbons explains why, increasingly, leading organisations demand a balance of the user perspective with the traditional focus on technology, and how business schools can fulfil this need

60 GMAC

Dr Tony Kinder on selecting for success

If you would like to share, Tweet, blog, post or simply pass on any of the content in Global Focus you are most welcome - all we would kindly ask if that EFMD is referenced as the source. If you are interesting in contributing a feature to future issues please contact Matthew Wood - This email address is being protected from spambots. You need JavaScript enabled to view it.

“Learning Inc ! The growth of learning and development consulting inside the L&D landscape”

index1Join us for EFMD's Sharing Best Practice CLIP workshop hosted by EDF Corporate University for Management on (20-)21 September 2012 in Paris (Chatou). David Jestaz, Director, EDF Corporate University will share his experience with you and other speakers will include Edith Lemieux, Head of Air Liquide University, Thomas-Olivier Léautier, Professor of Management at the University of Toulouse and Anna Simioni CEO of UniManagement Unicredit Group.

Traditionally in a large number of companies corporate L&D organisations were tasked with the challenge of integrating employees into a single corporate culture. However more and more L&D organisations are challenged to be relevant in the short term and deliver immediate impact. In doing so, the line between traditional learning provision and consulting service is blurring. Beyond the ability to design customized programmes for the business units, there is a growing need for broader upstream services that guarantee alignment of strategic objectives, organizational development and L&D solutions. The central learning entity is called upon to intervene at the problem definition and needs analysis level in support of the business units, even if a subsequent learning & development intervention is not required or even envisaged in a number of cases.

This evolution has created the challenge for central L&D entities to create their own consulting services inside their larger portfolio of activities. At the same time, external vendors, who are reacting to the same trend, are offering both consulting and L&D solutions. In short, corporate universities as well as training firms and Business Schools are beginning to offer consulting services, while consulting firms are starting to build learning capabilities.

This trend deserves more thorough and comprehensive exchange to address a number of issues:
  1. Do we fully understand why this phenomenon has emerged and to what extent this broader consulting role is different from the traditional provision of customized programmes?
  2. Facing this growing demand, how should the L&D organisation within a company design such an offer (business model, pricing, value chain etc…)?
  3. What is the mandate of this L&D consulting practice? How does it fit into the wider landscape of L&D and other internal consulting services?
  4. What are the competencies required to staff such a service? Does it create a natural need to partner with other internal structures or with outside vendors in order to fully integrate a structured service offer?
  5. What is the legitimacy of this consulting service over time?
This workshop is free of charge for EFMD members and by invitation only. It is dedicated to corporate learning and corporate HR practitioners from companies. For more information, please contact Shanshan GE  This email address is being protected from spambots. You need JavaScript enabled to view it.